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Training on Social Media Importance in the MSME Marketing of Lang Ling Lung Kudus
Abdi Masya
Vol 6
, No 1
(2025)
Usaha Mikro, Kecil, dan Menengah (UMKM) mepunyai peran sangat penting bagi kerangka ekonomi Indonesia dalam memberikan kontribusi yang signifikan terhadap lapangan kerja dan stabilitas ekonomi. Banyak UMKM yang masih kurang siap untuk memanfaatkan media sosial secara efektif untuk pemasaran. UMKM Lang Ling Lung di Kudus berusaha memanfaatkan media sosial untuk meningkatkan kehadirannya di pasar dan mendorong pengingkatan penjualan. Pelatihan yang dipelopori oleh Tim Pengabdian kepada Masyarakat...
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Pengembangan Kompetensi Pelaku Usaha Mikro Kecil Menengah Kelurahan Purwodiningratan Surakarta Guna Mewujudkan Digital Preneur
Veronika, Prima
; Ramadhani, Navadilla
; Ragacitta, Nareswari Rineka
; Prabandaru, Nirmana Ratri
; Firdausi, Nabila Nuzulla
; Taib, Nabil Abdurrahman
; Tamelia, Nurdina
; Naharunna, Nana
; Ibrahim, Syahlaa’ Shoofi
; Rahmawati, Aditya Nur
; Djatunnisa, Ifa
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 9
, No 1
(2025)
This UMKM socialization activity aims to develop the digital competence of UMKM actors in order to create digital entrepreneurs who can compete with the complex dynamics of today's market. With the digitalization of UMKM actors, It is anticipated that UMKM owners will recognize the significance of strengthening their understanding of financial management, marketing strategies, and the application of appropriate technology, so that they can position their businesses effectively and efficiently. T...
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Peluang dan Tantangan Sistem Pelatihan Berbasis AI dalam Meningkatkan Keterampilan Tenaga Kerja di Era Digital
JUISI : Jurnal Ilmiah Sistem Informasi
Vol 4
, No 2
(2025)
The rapid evolution of digital technology has reshaped workforce training paradigms, with Artificial Intelligence (AI) emerging as a transformative tool. This study investigates the opportunities and challenges of implementing AI-based training systems to enhance workforce skills in the digital era. Data were collected through surveys, in-depth interviews, and focus group discussions involving industry practitioners, AI developers, and workers. The results indicate a training effectiveness avera...
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Kualitas Produk, dan E-Promosi yang mendukung Keputusan Pembelian Kacamata “SANDEL” di Desa Tembok, Kecamatan Limpung, Kabupaten Batang
Digital Business Intelligence Journal
Vol 1
, No 1
(2025)
The purpose of this research is to know the influence of product quality and e-promotion on purchasing decision of “SANDEL” glasses in Tembok Village, Limpung District, Batang Regency. The population on this research are consumers who bought “SANDEL” glasses in Tembok Village, Limpung District, Batang Regency. There are 80 samples of “SANDEL” consumers who are believed to represent the characters of the population. Determination of sample members using simple random sampling method, while data c...
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Gamelan Dadali Sebagai Alat Diplomasi Budaya: Mempererat Hubungan Antara Indonesia Dan Rusia
Sosio Dialektika : Jurnal Ilmu Sosial Humaniora
Vol 9
, No 2
(2025)
Gamelan Dadali adalah satu-satunya kelompok gamelan di Rusia yang dibina langsung oleh KBRI di Moskow. Grup ini memiliki peran penting karena telah banyak mempromosikan budaya Indonesia di Rusia dan Belarus. Anggotanya terdiri dari warga Rusia yang terampil dalam memainkan gamelan dan menjadi sinden. Penelitian ini menggunakan metode deskriptif-analisis dengan sumber data sekunder yang diperoleh melalui buku, artikel, berita, dan situs web. Sedangkan objek penelitian yang digunakan adalah grup G...
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Analisis Pertumbuhan Aset Dan Struktur Modal Terhadap Profitabilitas Pada PT. Penjaminan Kredit Daerah Nusa Tenggara Timur
DHARMA EKONOMI
Vol 32
, No 1
(2025)
The purpose of this study is to analyze the knowledge that affects Assets and Profitability at PT. JAMKRIDA NTT and to analyze the effect of capital deposits on profitability at PT. JAMKRIDA NTT. This study uses a qualitative descriptive method, using a research method that focuses on in-depth observation to understand the phenomena that occur, this approach uses descriptive data in the form of discussions and writings or oral from people and actors who want to be interviewed while quantitative...
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Pengembangan dan Komersialisasi Desain Produk Aksesoris Interior Berbahan Baku Kain Perca Sebagai Upaya Meningkatkan Komersialisasi Usaha Bank Sampah Gulon Asri
Rohadatul 'Aisy, Nadhifia Iryadini
; Alimin, Nurhayatu Nufut
; Putri Novitabella, Trisna Dwi
; Pradini Priliana, Silmi Cahya
; Safi’i, Wisnu imam
; Pramesti, Sharfina Djati
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 9
, No 1
(2025)
The service activity is a continuation of the previous service activity, which is almost entering the final stage of efforts to commercialize Gulon Asri waste bank products. This service activity consists of material delivery activities and product making workshop activities along with recording video tutorials of the products being worked on. At this stage, waste bank women are taught to make video tutorials which can be used as a means of education about recycling fabric waste as well as a pro...
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Dampak ESG terhadap Model Underwriting Asuransi Umum: Tinjauan Literatur atas Perubahan Regulasi dan Praktik Industri
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 31
, No 1
(2025)
This article discusses the impact of Environmental, Social, and Governance (ESG) integration on the general insurance underwriting model. This study used a Narrative Literature Review (NLR) to review relevant literature. The NLR review was conducted on scientific publications, industry reports, regulatory documents related to ESG, and general insurance underwriting from 2019 to 2025. The reviewed literature shows that adopting ESG factors in the underwriting process changes risk assessment and c...
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Strategi Komunikasi Pemasaran Terpadu Melalui Instagram @Batik_Ndayani Dalam Meningkatkan Penjualan Produk Batik Secara Online
Media and Empowerment Communication Journal
Vol 4
, No 1
(2025)
Media sosial kini menjadi alat penting dalam pemasaran digital, terutama bagi UMKM di sektor kreatif. Instagram digunakan tidak hanya untuk promosi, tetapi juga membangun hubungan dengan pelanggan. Artikel ini mengkaji strategi komunikasi pemasaran terpadu akun @batik_ndayani dalam meningkatkan penjualan batik secara online. Tujuan dari penelitian ini adalah untuk memahami bagaimana penerapan strategi komunikasi pemasaran melalui Instagram dapat membantu meningkatkan efektivitas promosi dan penj...
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DREB1 Gene in Regulating Drought Tolerance in Cereal Plants
Bioeksperimen: Jurnal Penelitian Biologi
Vol 11
, No 1
(2025)
This study aims to explain the role of the DREB1 gene in increasing drought tolerance in plants with an emphasis on recent advances in genetic engineering. In this research, the method used is a literature review by collecting library data, reading and taking notes, and critically managing research data related to the DREB1 gene. In this research, data analysis starts by examining the results from studies that are most relevant to the research problem. The results of the literature review obtain...
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