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ANALYSIS OF EXPERIENTIAL MARKETING ON CUSTOMER SATISFACTION AS AN EFFORT TO IMPROVE BEHAVIOR INTENTION
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
The purpose of the study was to investigate the relationship between experiential marketing, customer satisfaction and consumer behavior intention. The limitation of the study was that it focused on consumers who had made at least two purchases and only 70 questionnaires were returned and valid.
The population is categorized as infinity. Sample collection type accidental sampling. Data analysis with multiple linear regression processed with SEM- Partial Least Square 3.0, to verify the 6 hypothes...
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Analisis Implementasi PSAK 216 pada Rumah Sakit Swasta : (Studi Kasus pada Rumah Sakit XYZ Surabaya)
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 31
, No 2
(2025)
Hospitals are places that provide health services to the community through the services they offer. In their operations, hospitals require fixed assets to be us|ed ind|epe|nd|ently or i|n co|mbi|nati|on wi|th other assets in the hospital for long-term operations. The fixed assets us|ed by hospitals make a significant contribution because they require large expenditures and are used over the long term. This study was conducted with the aim of analyzing the application of fixed asset accounting tr...
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PERAN INFLUENCER MARKETING, BRAND AWARENESS DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN LIPCREAM WARDAH
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This research investigates the impact of influencer marketing, brand awareness, and product quality on consumers' decisions to purchase Wardah lip cream. Employing a quantitative method, data was gathered through an online questionnaire filled out by 100 participants who are actual users of the product. The data was then analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) through the SmartPLS 4 software. Based on the analysis, influencer marketing was found to have a posi...
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The OCCUPATIONAL SAFETY AND HEALTH RISK ANALYSIS IN THE FRAMEWORK OF IMPROVING PRODUCTION SAFETY IN THE PRODUCTION AREA (Case Study at Gama Steel Solo): ANALISIS RISIKO KESELAMATAN DAN KESEHATAN KERJA DALAM RANGKA PERBAIKAN PRODUCTION SAFETY DI AREA PRODUKSI (Studi Kasus di Gama Steel Solo)
Jurnal Ilmiah Sains dan Teknologi
Vol 7
, No 02
(2025)
Occupational safety and health (OHS) is a crucial aspect that must be considered in every industry, including production environments involving heavy machinery and complex processes, which are often the site of workplace accidents. OHS analysis is crucial for ensuring worker safety and security, as well as identifying areas for improvement. This study aims to analyze the implementation of occupational safety and health (OHS) in the production area of PT Gama Steel Solo using the Hazard Identific...
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Improving KPK and FPB Concepts Through Interactive TTS Media
Schola Journal
Vol 3
, No 1
(2025)
ABSTRACT
This study aims to improve the understanding of fifth grade students of Lobang 02 Elementary School regarding the concept of Least Common Multiple (LCM) and Greatest Common Factor (GCF) by using interactive media in the form of crossword puzzles (TTS). This study is included in the Classroom Action Research (CAR) type which is carried out in two cycles. The research subjects consisted of 16 students. Data collection tools used include learning outcome tests, observation sheets, and stud...
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Pengaruh Kepemimpinan Transformasional, Motivasi Kerja dan Budaya Organisasi Terhadap Komitmen Organisasional Pada PT. Kembang Jawa Permai
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 4
(2025)
This study aims to examine the influence of transformational leadership, work motivation, and organizational culture on organizational commitment at PT Kembang Jawa Permai. The research employs a quantitative approach with an associative causal design, using a survey method and data collected through a questionnaire distributed to all 46 employees as respondents. The sampling technique used is saturated sampling, considering the small population size. Data analysis was performed using multiple l...
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Implementasi E-Katalog dalam Meningkatkan Transparansi dan Akuntabilitas Pengadaan Barang dan Jasa di Dinas Pemuda dan Olahraga (DISPORA) Kota Semarang
Jurnal Media Administrasi
Vol 10
, No 2
(2025)
Government procurement of goods and services is a crucial instrument in achieving transparent, efficient, and accountable governance. One of the key innovations introduced is the e-Catalogue system, an electronic procurement platform provided by the National Public Procurement Agency (LKPP). This study aims to evaluate the implementation of the e-Catalogue in sports equipment procurement at the Youth and Sports Office (Dispora) of Semarang City, focusing on its mechanisms, supporting and inhibit...
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Peran Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu dalam Perizinan Online Penyelenggara Reklame
Jurnal Media Administrasi
Vol 10
, No 2
(2025)
This research explores the role of the Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu (DPMPTSP) of Tangerang City in implementing an online permit system for billboard advertising as a form of digital transformation in public service. The study aims to analyze the institutional role of DPMPTSP, identify obstacles in the implementation of online licensing, and evaluate the improvement efforts undertaken. Using a qualitative descriptive method, data were collected through in-depth intervie...
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Efek GHRM dan Personal Moral Norm terhadap Employee Green Behavior di Sektor Perbankan
Raspati, Galih
; Raspati, Galih
; Muchsam, Yoki
; Yuda, Mulfi Sandi
; Maulana, M Afrizal
; Yuningsih, Yuyun Yuniati
; Akbar, Tri Sanatha Wahyu
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
The rapid environmental degradation currently compels governments and organizations to implement effective preventive measures. This study highlights the urgent need for the implementation of Green Human Resource Management (GHRM) practices and Personal Moral Norms in enhancing Employee Green Behavior within the banking sector. As governments adopt policies related to GHRM, Personal Moral Norms, and Employee Green Behavior, banks, as financial institutions, play a strategic role in promoting sus...
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1 Sitasi
Physicochemical and Sensory Characterization of Instant Porridge Based on Sago, Pumpkin, and Soybean Flour at Various Drying Temperatures
Journal of Food and Agricultural Product
Vol 5
, No 2
(2025)
This study aims to determine the effect of variations in the ratio of ingredients and drying temperature on the quality of instant porridge based on sago, pumpkin, and soy flour. The ratio of raw materials used: 1:1:1, 1:2:1, and 1:3:1. The drying temperature ratios used were 130, 140, and 150°C. Physical properties of instant porridge were tested: yield, slurry density, rehydration power, oil absorption capacity, and color. Chemical analysis included: moisture content, ash, protein, fat, carboh...
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