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Artificial Intelligence in Personalized Marketing: Strategies for Enhancing Consumer Engagement
Advance Sustainable Science, Engineering and Technology (ASSET)
Vol 7
, No 2
(2025)
This study examines the use of artificial intelligence (AI) in personalized marketing to boost consumer engagement. Using a systematic literature review from Scopus, DOAJ, and Google Scholar, it finds that AI helps predict consumer behavior, optimize communication, and deliver real-time adaptive content. These capabilities enhance customer satisfaction and loyalty. However, challenges such as data privacy, ethical concerns, and the need for human oversight remain. The study recommends investing...
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2 Sitasi
PEMBANGUNAN SANTRIPRENEUR MELALUI PELATIHAN KETRAMPILAN KEWIRAUSAHAAN DI DESA MINOMARTANI SLEMAN
Jurnal Pengabdian Masyarakat Unwahas
Vol 10
, No 1
(2025)
Salah satu program pemerintah untuk mengembangkan kewirausahaanyaitu melalui program santripreuner. Program tersebut menuntut santrimasa kini tidak hanya mendalami ilmu agama tetapi juga mampuberwirausaha. Bentuk implementasi yang dilakukan untuk mendorongpenumbuhan wirausaha baru dilingkungan pondok pesantren yaitu melaluipendampingan ketrampilan kewirausahaan di Pondok pesantren NashiruthThulab yang terletak di Desa Minomartani Sleman. Terbatasnya sumberdaya guru dibidang kewirausahaan serta k...
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Sustainable Aquaculture: The Role of Probiotic Fortification In Enhancing Catfish Growth In Biofloc Aquaponics Technology
Dewi, Endah Rita Sulistya
; Mufidah, Ratna
; Rakhmawati, Reni
; Ulfah, Maria
; Khoiri, Nur
; Wijaya, Angelica Tricia
; Hudin, Noraine Salleh
Advance Sustainable Science, Engineering and Technology (ASSET)
Vol 7
, No 2
(2025)
Catfish (Pangasius sp.) is a freshwater fish commodity that is widely cultivated in the Indonesian fisheries sector. The aim of this research was to determine the effect of fortification of liquid probiotics bioprisma and biogan on the protein and fat of catfish meat in the biofloc aquaponics technology. The catfish used in this study was 7-8 cm in size. The research was carried out using a completely randomized design (CRD) method with 3 treatments and 3 replications, the treatments were as fol...
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1 Sitasi
Enhancing Functional Foods with Plant Extracts: A Study on Gummy Candies Containing Sungkai Leaf Extract
Nurhasanah, Siti
; Muhaimin
; Pyopyash , Sverigenia Aprilia
; Zaida
; Pangawikan, Aldilla Din Pangawikan
Advance Sustainable Science, Engineering and Technology (ASSET)
Vol 7
, No 2
(2025)
Gummy candy is a popular food product, but it is generally high in calories and low in functional content. Sungkai leaves (Peronema canescens Jack) are known to contain antioxidant compounds that have the potential to be developed as functional food ingredients. To overcome the high calorie content of gummy candy, this study developed a low-calorie gummy candy formulation with the addition of encapsulated sungkai leaf extract and a low-calorie sweetener. This study aims to determine the optimal...
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Election Officers' Health and Safety: An Occupational Risk Analysis
Nurcahyanie, Yunia Dwie
; Panjaitan, Nismah
; Mulyana, Olievia Prabandini
; Yulianto , Muhammad Teguh
Advance Sustainable Science, Engineering and Technology (ASSET)
Vol 7
, No 2
(2025)
General elections are vital to democracy in Indonesia, yet the occupational health and safety (K3) of Voting Organizer Group (KPPS or election officers) officers is often overlooked. This study evaluates the impact of workload on the physiological health of election officers during the 2024 General Election using an ergonomics-based approach. Data were collected from seven KPPS members at TPS 07 Cerme Kidul, Gresik, East Java, measuring blood pressure and oxygen saturation before and after elect...
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REVOLUSI KESEHATAN DIGITAL MELALUI TEKNOLOGI BIG DATA DALAM APLIKASI MOBILE JKN: RAPID REVIEW
Siallagan, Amelia Dameyanti
; Diana, Haninan Salma
; Fitriya, Neng Inggri
; Nurhuda, Puspa Madya
; Oktaviany, Veny
; Luginasari, Yulia
; Sukaesih, Nunung Siti
Bhamada: Jurnal Ilmu dan Teknologi Kesehatan
Vol 16
, No 1
(2025)
Pendahuluan : Aplikasi Mobile JKN, yang diluncurkan oleh BPJS Kesehatan, adalah salah satu implementasi teknologi big data dalam sektor kesehatan, yang meningkatkan kualitas, efisiensi, dan aksesibilitas pelayanan kesehatan. Penelitian ini bertujuan untuk mengidentifikasi sistem pengelolaan data melalui dalam Aplikasi Mobile JKN sebagai implementasi teknologi big data. Metode : Desain studi dalam penelitian ini adalah rapid review dengan kriteria inklusi artikel yang diteliti dipublikasikan dari...
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POTENSI KECAMBAH SEBAGAI ANTIOKSIDAN DALAM BODY LOTION MENGGUNAKAN METODE DPPH
Bhamada: Jurnal Ilmu dan Teknologi Kesehatan
Vol 16
, No 1
(2025)
Produk perawatan kulit yang mengandung senyawa antioksidan sangat dibutuhkan untuk menangkal radikal bebas. Salah satu tanaman yang mengandung aktivitas antioksidan adalah kecambah kacang hijau (Vigna radiata (L.) R. Wilczek) atau tauge. Tujuan dari penelitian ini untuk memperoleh sediaan body lotion yang memiliki aktivitas antioksidan. Uji aktivitas antioksidan dilakukan dengan metode DPPH (1,1-diphenyl-2-picrylhidrazil) dengan spektrofotometri UV-Vis. Penelitian yang dilakukan merupakan jenis...
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Ergonomic Gymnastics Education in an Effort to Improve the Functional Abilities of the Elderly
Indonesian Journal of Empowerment and Community Service
Vol 6
, No 1
(2025)
ABSTRACT
Health is often neglected by the elderly. Lack of physical activity causes a decline in health quality of elderly. The same thing is also experienced by the elderly at Posyandu Lansia Desa Gentan. Another problem is the low of health awareness and education about the importance of Ergonomic Gymnastics for elderly. So, the PkM team initiate to provide Ergonomic Gymnastic education for the elderly at Posyandu Lansia Desa Gentan. This exercise applies ergonomic movements to correct the pos...
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Health Campaign on the Dangers of Human Immunodeficiency Virus (HIV)/Acquired Immune Deficiency Syndrome (AIDS) in Tanjung Village
Indonesian Journal of Empowerment and Community Service
Vol 6
, No 1
(2025)
Based on data from the Sukoharjo Regency AIDS Control Commission (KPA), HIV/AIDS cases show an increasing trend, with 102 new cases in 2023 compared to 82 cases in 2022. Data for January 2024 also shows 6 new cases. The accumulation from 2008 to January 2024 reached 930 cases spread across all sub-districts, including 62 cases in Nguter District. The purpose of this activity is to increase the awareness of the people of Tanjung Village about HIV/AIDS, reduce stigma against ODHA, and encourage an...
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Group Strengthening Education and Farming Science in Empowering KWT Sawung Martani
Nurdiana, Ulfah
; Rizqul Karim, Akhmad
; Nadeira Mandamdari, Alpha
; Saputro, Wahyu Adhi
; Risa Utami, Dewanti
Indonesian Journal of Empowerment and Community Service
Vol 6
, No 1
(2025)
Empowerment can be done through women's groups that exist in an area. One of the right forums is a women's farmer group. KWT Sawung Martani is a women's farmer group that exists in Banyumas Regency. Based on the analysis of the problem situation, there are two main problems in KWT Sawung Martani, namely the lack of group activity and the ignorance of group members regarding the profits and losses of the plant cultivation they are carrying out. This community service activity aims to provide educ...
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