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The Role Of Social Media Marketing And Pricing In Influencing Purchasing Decisions Of Msmes In Padangsidimpuan City
Proceeding. of The International Conference on Business and Economics
Vol 2
, No 2
(2024)
This study aims to analyze the role of Social Media Marketing and pricing in influencing consumer purchasing decisions at Tabona Dessert MSMEs in Padangsidimpuan City. Social Media Marketing has become one of the main marketing strategies for MSMEs, especially in increasing visibility and market reach. On the other hand, pricing is an important factor that can influence consumer perceptions of value and purchasing decisions. This study uses a quantitative method with data collection through a qu...
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THE EFFECT OF RICE WASHING WATER AND COCONUT WATER ON THE GROWTH OF TOMATO PLANT (Lycopersium esculentum Mill.) IN MANGGARAI REGENCY
Choirunnisa, Jessyca Putri
; Putri, Maria Marselina Ade
; Lau, Margareta Skolandia Lau Skolandia
; Unggut, Yuliana Yurianti Sartika
Mediagro: journal of agricultural sciences
Vol 20
, No 2
(2024)
Tomato are vegetable commodity with high economic value and widely consumed by Indonesian people. The increase in tomato consumption is not matched by an increase in production. Tomato production in Manggarai Regency has decreased due to excessive use of inorganic fertilizers. Providing organic materials with rice washing water and coconut water can reduce the use of inorganic fertilizers. This study aims to determine the effect of rice washing water and coconut water on tomato growth, and deter...
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The Influence of Price Perceptions, Service Quality and Trust on Gojek Customer Loyalty at the Universitas Sumatera Utara
Proceeding. of The International Conference on Business and Economics
Vol 2
, No 2
(2024)
This research aims to analyze the influence of price perceptions, service quality and trust on Gojek Customer Loyalty at the University of North Sumatra. The object of this research is Gojek users at the University of North Sumatra. The sampling technique uses non-probability sampling, the Convenience Sampling method. The number of samples used in this research was 218 respondents. The analytical method used in this research is a multiple linear regression model. The research results show that p...
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Analisis Kedisiplinan Mahasiswa Bimbingan Konseling Pendidikan Islam Semester 6
Sinar Dunia: Jurnal Riset Sosial Humaniora dan Ilmu Pendidikan
Vol 3
, No 3
(2024)
This research aims to determine the discipline of students in the Islamic Education Guidance and Counseling Study Program Semester 6. This type of research is qualitative descriptive research with a phenomenological research method. The research objects were students of the 6th Semester Islamic Education Guidance and Counseling Study Program which were determined using purposive sampling. Data collection instruments use interview guidelines and are supported by observation and documentation acti...
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ANALISIS PERMASALAHAN PENGANGGURAN DI INDONESIA
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 17
, No 1
(2024)
This study aims to identify the factors that influence the unemployment rate and its impact on the economic and social welfare of the community. The research method uses a literature study. The findings show that factors such as inequality in labor supply and demand, government policies that are less pro-people, and population growth are the main causes of high unemployment. Although the government has taken measures, such as the allocation of funds for handling COVID-19 and incentive programs,...
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Dampak Pandemic Covid-19 dan Restrukturisasi terhadap Pertumbuhan Kredit di PT. Bank Negara Indonesia Tbk
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 17
, No 1
(2024)
Directly or indirectly the covid-19 pandemic in Indonesia has an impact on the banking sector, especially in lending to the public and decreasing debtor credit ollectability. The purpose of this study is to analyze the impact of the covid-19 pandemic on credit growth at PT. Bank Negara Indonesia Tbk using Pool Data in the monthly period starting from January 2018 to December 2022 with the Ordinary Least Squere (OLS) method through the approach of collectability failure, credit period, cred...
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Perspektif Perbandingan: Kondisi Sosial, Ekonomi, dan Pemerintahan Indonesia dan Iran
Natalis Christian
; Arlina Arlina
; Julie Tryany
; Vera Laurence Liang
; Yohanis Rerung
; Vera Laurence Liang
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 17
, No 1
(2024)
This research compares the social, economic and governmental conditions of Indonesia and Iran. Socially, Indonesia and Iran face challenges in maintaining social harmony amidst diversity. Economically, Indonesia is bigger and more advanced than Iran, but both countries experience economic disparities and infrastructure problems. International sanctions are impacting Iran's economy while Indonesia continues to strive to become more competitive in the global market. From a political perspective, I...
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Trial Braille Audio Media Development for Disability Foreign Student and Its Validation
Widiyono, Yuli
; Setyowati, Herlina
; Aryanto, Aris
; Rochimansyah, Rochimansyah
; Chen, Chuang
; Fogly , Luana
Scripta : English Department Journal
Vol 11
, No 1
(2024)
Individuals with disabilities have equal rights to access education. For Disabilities Foreign Student (DFS), it is important to assist them in learning javanese scripts in Javanese Language and Literature Education Program (PBSJ). The development of a Braille audio media application (BAM) for script-based learning using technology was explored. This study aimed to analyze the validity of developing Braille audio media. The development method employed a 4-stage model: Define, Design, Develop, and...
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Analisis Variabel Harga dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Jasa Pengiriman Barang di PT. Eka Multi Logistik
Ocean Engineering : Jurnal Ilmu Teknik dan Teknologi Maritim
Vol 3
, No 2
(2024)
PT.Eka Multi Logistik is a land and sea transportation management (JPT) service company that has been involved in the field of goods transportation for Export, Import and Local since 2018, located on Jl. Kalimantan NO.65/67 Makassar City, South Sulawesi Consumer or customer satisfaction can be influenced by various factors that are closely related, including price and service quality. The aim of this research is to see whether there is an influence between the independent variables (price and qu...
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Awareness of the Brand in Sayum Saba Village through Social Media Marketing and Tourist Attraction Building
Proceeding. of The International Conference on Business and Economics
Vol 2
, No 1
(2024)
Sayum Saba Village is one of the tourist villages in Karo Regency, North Sumatra, which has interesting natural and cultural tourism potential. However, the public is still not familiar with this village very much. Dengan menggunakan quantitative methods with a descriptive approach, this study aims to analyze the influence of social media marketing and tourist attractions on brand awareness of Sayum Saba Village. The findings show that social media marketing and tourist attractions have a positi...
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