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Uniqlo Flash Sale: Marketing Strategy to Increase Purchase Intention
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 3
, No 1
(2024)
This research purpose to determine the influence of Search Engine Optimization, Online Advertising and Time Pressure on Purchase Intentiom at the Uniqlo Flash Sale. This research uses quantitative methods with a descriptive approach. The sampling technique used was purposive sampling with a total of 96 respondents. Data collection techniques by distributing questionnaires. The data analysis technique uses Partial Least Square (PLS) using the Smart-PLS Version 3.0 program. The results of this res...
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Building Awareness of Financial Management Behavior Among Students
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 17
, No 1
(2024)
This research aims to examine the influence of fintech payments, financial socialization and financial experience on financial management behavior. This research uses quantitative descriptive methods. The population in this study were active students at Muhammadiyah University of Sidoarjo, totaling 12,730 students and used a purposive sampling technique. The sample was determined using the Slovin formula and a sample of 99 respondents was obtained. The research data source is primary data. The a...
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E-Service Quality, E-Trust and E-WOM in increasing E-Customer Loyalty Lazada
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 17
, No 1
(2024)
The rapid growth of the online marketplace has created competition between marketplaces in Indonesia. The emergence of various new marketplaces that are growing now allows consumers to move from one platform to another. This challenge must be faced by marketplaces in maintaining consumer loyalty. The purpose of this study was to determine the effect of e-service quality, e-trust and e-WOM on Lazada e-customer loyalty. This research is a descriptive research using quantitative methods. The popula...
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Rasionil Generasi Z Memilih Kolam Retensi Boulevard Kota Kendari Sebagai Fitur Olahraga Unggulan
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 3
, No 1
(2024)
Generation Z has a different character from previous generations who rely heavily on technology in their development and growth, including getting digital-based references or information, including in deciding on choices to exercise. This study aims to determine the effect of facility variables, electronic word of mouth (e-wom) as a rational aspect of generation Z choosing the Kendari City boulevard retention pool as a superior sports feature using the SEM PLS approach with a sample size of 170...
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PEMBERDAYAAN USAHA EKONOMI PRODUKTIF BAGI MASYARAKAT MISKIN DI KECAMATAN MRANGGEN: EMPOWERMENT OF PRODUCTIVE ECONOMIC ENTERPRISES FOR POOR COMMUNITIES IN MRANGGEN DISTRICT
Jurnal Suara Pengabdian 45
Vol 3
, No 1
(2024)
This community service program aims to empower productive economic businesses for poor communities in Mranggen District. Through various activities, this program focuses on identifying problems faced by economically disadvantaged community groups. The approach implemented includes training, guidance and mentoring in order to develop entrepreneurial skills, as well as identifying relevant business opportunities in the region. Apart from that, this program also seeks to improve existing business m...
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Analisis Pengaruh Pendapatan dan Pengetahuan terhadap Minat Berinvestasi di Pasar Modal Syariah pada Pedagang Grosir Pasar Aur Blok A,B & C Kota Bukittinggi
Transformasi: Journal of Economics and Business Management
Vol 3
, No 1
(2024)
This research is motivated by the fact that Income and Knowledge are among the factors influencing Investment Interest, yet most traders have a relatively stable income from their trading businesses. The objective of this research is to determine and analyze the simultaneous and partial influence of income and knowledge on investment interest in the sharia capital market among wholesale traders in the Aur Market blocks A, B, and C in the city of Bukittinggi. This study is a field research using...
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Efek Elektronic Word Of Mouth, Citra Merek Serta Content Richness yang Berdampak pada Subscription Decision Netflix: Efek Elektronic Word Of Mouth, Citra Merek Serta Content Richness yang Berdampak pada Subscription Decision Netflix
Jurnal Ilmiah Serat Acitya
Vol 13
, No 1
(2024)
Kegunaan kegiatan penelitian ini untuk menunjukkan efek E-WOM, brand image dan content richness terhadap subscription decision pada layanan vidio streaming on demand Netflix di Kabupaten Rembang. Populasi penelitian adalah pengguna Netflix di Kabupaten Rembang yang belum memiliki jumlah tidak pasti (non probability) dengan teknik pengambilan sampel secara acak. Pengolahan analisan ini dilakukan dengan pengolahan multiple regression dengan aplikasi SPSS 24. Hasil analisis ini memiliki hasil ...
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Pengaruh modal, biaya produksi dan lama usaha terhadap pendapatan dengan volume penjualan sebagai intervening pada UMKM industri roti di Kecamatan Welahan
Jurnal Ilmiah Serat Acitya
Vol 13
, No 1
(2024)
Penelitian ini bertujuan untuk menguji pengaruh modal, biaya produksi, dan lama usaha terhadap pendapatan UMKM dengan volume penjualan sebagai variabel intervening. Jumlah populasi sebanyak 128 pelaku UMKM dengan sampel yang didapatkan sebanyak 101 responden dan data yang dapat diolah adalah sebanyak 87 responden/data yang didapat dari penyebaran kuesioner. Seluruh responden merupakan pelaku UMKM industri roti di Kecamatan Welahan. Penelitian ini adalah penelitian deskriptif kuantitatif. Data pe...
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Embracing Fintech Utilization: The Surge of e-Money and Internet User
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 15
, No 2
(2024)
This paper discusses the relationship of electronic money transactions on Internet users in Indonesia, main of the indications of fintech utilization. This study analyzes the trends of development of the volume and value of electronic money transactions as well as the increase of internet users in Indonesia. Data were collected from 2008 to 2020. The analysis is carried out using an polinomial trend analysis. Correlation test was also conducted on the electronic money transactions and data of In...
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Spatial Distribution of Seawater Intrusion Based on Various Lithologies in Pesanggaran Subdistrict, Banyuwangi, Indonesia
Forum Geografi
Vol 38
, No 1
(2024)
Seawater intrusion often occurs in shoreline areas closest to alluvium rock lithology and is caused by excessive groundwater exploration. In Pesanggaran Banyuwangi, saline groundwater was found at approximately 8000 m from the shoreline. Therefore, this study aimed to analyse the spatial distribution of seawater intrusion based on rock lithology, Electrical Conductivity (EC), and Total Dissolved Solids (TDS) in Pesanggaran, Banyuwangi. A descriptive-quantitative survey method was used to assess...
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