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Achieving Superior Marketing Performance Through Digital Transformation and Consumer Trust-Based E-Commerce Adoption
Proceeding. of The International Conference on Business and Economics
Vol 4
, No 1
(2026)
Micro, Small, and Medium Enterprises (MSMEs) face increasing pressure to adapt to digital transformation and e-commerce in order to enhance marketing performance; however, their implementation is often constrained by limited technological utilization and low levels of consumer trust. This study aims to analyze the role of consumer trust as a mediating variable in the relationship between digital transformation, e-commerce adoption, and the marketing performance of MSMEs. A quantitative approach...
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The Influence of Competence and Training on the Performance of Family Planning Extension Workers through Job Satisfaction as an Intervening Variable
Proceeding. of The International Conference on Business and Economics
Vol 4
, No 1
(2026)
This study aims to analyze the effect of competency synergy and training on performance with job satisfaction both at the Department of Women's Empowerment and Child Protection and Population Control and Family Planning of Pekalongan Regency directly and indirectly. The population used is the Department of Women's Empowerment and Child Protection and Population Control and Family Planning of Pekalongan Regency 160 people, with a sampling technique using the Slovin formula totaling 114 respondent...
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The Influence of Immersive Commerce and Augmented Reality on Increasing Trust in E-Commerce Transactions
Proceeding. of The International Conference on Business and Economics
Vol 4
, No 1
(2026)
This study aims to analyze the impact of immersive commerce and augmented reality (AR) on consumer trust in e-commerce transactions using secondary industry data from the BrandXR 2025 Research on Augmented Reality in Retail & E-Commerce. Quantitative data was analyzed descriptively to evaluate the adoption rate of immersive technologies (immersive commerce and AR) and their relationship with consumer trust perceptions. The results show that immersive commerce, characterized by interactive an...
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The Role of Digital Financial Literacy and Organizational Cultureon Employee Performance with Financial Information systemas a Mediation variable, the Locus in Kodam IV/Diponegoro
Proceeding. of The International Conference on Business and Economics
Vol 4
, No 1
(2026)
This study aims to analyze the influence of Digital Financial Literacy and Organizational Culture on Employee Performance with Financial Information Systems as a mediating variable in Kodam IV/Diponegoro. Using an explanatory quantitative approach, data was collected through a survey of TNI and civil servant personnel who handle financial administration (purposive sampling) and analyzed using SmartPLS. The test results show that Digital Financial Literacy has a positive and significant effect di...
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The Effect of Digital Literacy and Technology Adaptation on the Performance Effectiveness of Cadres with Digital Competence as an Intervening Variable
Proceeding. of The International Conference on Business and Economics
Vol 4
, No 1
(2026)
Digital transformation in public health services requires cadres to possess adequate digital literacy and technology adaptation skills. This study aims to analyze the influence of digital literacy and technology adaptation on the effectiveness of cadre performance, with digital competence as an intervening variable in Pekalongan Regency. The study population was health cadres in Pekalongan Regency, with a sample of 90 respondents selected using a technique that was part of the total population o...
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Synegrizing Humanistic-Digital Andragogy: Enhancing MAster's Students' Engagement in Management Throught Gamification and Visual Thinking
Proceeding. of The International Conference on Business and Economics
Vol 4
, No 1
(2026)
Higher education management at the master's level currently faces urgent challenges, namely learning fatigue and low engagement among professional students, especially in Prior Learning Recognition (RPL) classes. Currently, lecturers still tend to apply conventional learning methods based on static presentations that fail to accommodate andragogical characteristics due to a lack of dynamic interaction. Therefore, this study aims to evaluate the effectiveness of the “Humanistic Digital Andragogy”...
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From Institutional Sustainability to Human Behavioral Engagement: An Adaptive Governance Perspective in the Mining Sector – A Literature Review
Proceeding. of The International Conference on Business and Economics
Vol 4
, No 1
(2026)
The mining sector is widely recognized as a high-risk industry characterized by complex social, environmental, and organizational challenges. In response, sustainability governance in mining has predominantly relied on institutional mechanisms such as regulations, voluntary standards, and sustainability reporting frameworks. However, growing evidence indicates that these approaches often fail to generate substantive sustainability outcomes because they insufficiently address human and organizati...
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GIS-based Ecological Vulnerability Assessment in a Mountainous Region: the Charvak Reservoir, Uzbekistan
Forum Geografi
Vol 40
, No 1
(2026)
Mountain reservoirs in steep terrain face geomorphic, hydrological, and development pressures, yet vulnerability maps can be hard to interpret in terms of drivers. An ecological vulnerability index (EVI) is developed for the Charvak Reservoir basin (Uzbekistan) from three subindices: topographic–geological risk index (TGRI; slope, lithological resistance, soil organic carbon, and distance to active faults), hydrological–ecological risk index (HERI; shoreline proximity and normalized difference w...
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Human Resource Reform and Transformational Leadership As a Determinant of Employee Professionalism: Analysis of the Role of Resistance Towards Change in Public Organizations
Proceeding. of The International Conference on Business and Economics
Vol 4
, No 1
(2026)
This paper aims to analyze the influence of Human Resource Reform and Transformational Leadership on Civil Servant Professionalism, with Resistance to Change as a mediating variable. The research focuses on civil servants at the Semarang City Personnel, Education and Training Agency (BKPP Semarang City), an institution at the forefront of bureaucratic reform and talent management. A quantitative approach was employed through a survey of 77 civil servants using a saturated sampling technique. Dat...
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Dari Sampah Ke Sensitivitas Alam: Hubungan Aktivitas Memilah Sampah Terhadap Kecerdasan Naturalis Anak Usia 4 – 6 Tahun
Ayuningtyas, Fadilla
; Kurnia, Aam
; Sumaryanti, Lilik
; Ayuningtyas, Fadilla
; Kurnia, Aam
; Sumaryanti, Lilik
Paudia
Vol 15
, No 1
(2026)
Minimnya penerapan pendidikan lingkungan dalam pembelajaran anak usia dini menjadi tantangan di tengah meningkatnya urgensi pengelolaan sampah di Indonesia, khususnya di Jawa Barat. Salah satu pendekatan sederhana yang bermakna adalah pembiasaan aktivitas memilah sampah yang diterapkan mulai sejak dini. Penelitian ini bertujuan untuk menganalisis hubungan antara aktivitas memilah sampah dan kecerdasan naturalis anak usia 4 – 6 tahun di PAUD Nurul Amal, Kota Bandung. Penelitian ini menggunakan pe...
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