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Pengaruh Peran Influencer dan Social Media Marketing Terhadap Minat Beli Sandal Crocs: Studi Kasus Pada Mahasiswa Manajemen Universitas Pembangunan Panca Budi Medan
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
Tujuan dari penelitian ini adalah untuk melihat bagaimana peran influencer dan social media marketing berdampak pada minat mahasiswa manajemen universitas pembangunan panca budi medan untuk membeli sandal crocs. Studi ini termasuk dalam kategori kuantitatif asosiatif. Penelitian ini melibatkan 5.695 mahasiswa Manajemen dari Universitas Pembangunan Panca Budi Medan angkatan 2023 dan 2024 yang mengenal sandal Crocs. Penelitian ini menggunakan teknik purposive sampling dan rumus Slovin untuk memili...
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Analisis Efektivitas Layanan M-Paspor Berdasarkan ITIL V3 pada Kantor Imigrasi Kelas I TPI Cirebon
Teknik: Jurnal Ilmu Teknik dan Informatika
Vol 5
, No 2
(2025)
This study evaluates the effectiveness of M-Passport service management at the Immigration Office Class I TPI Cirebon using the ITIL V3 framework, focusing on Service Strategy and Service Operation. A quantitative approach was applied through observation, structured interviews, and questionnaires distributed to applicants and staff. Data were analyzed using Maturity Level assessment and GAP Analysis. The findings indicate that the M-Passport service has reached Level 4 (Managed) with an average...
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ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN MAKANAN DI PT. MAKANAN RAKYAT INDONESIA KENDAL
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
Penelitian ini bertujuan untuk menganalisis strategi pemasaran PT. Makanan Rakyat Indonesia Kendal dengan pendekatan bauran pemasaran (produk, harga, promosi, dan tempat) serta analisis SWOT. Data diperoleh melalui wawancara dengan pemilik dan karyawan, observasi, serta dokumentasi. Hasil penelitian menunjukkan produk unggulan yaitu kerupuk ABS udang original dengan harga Rp5.000–Rp25.000, distribusi melalui toko offline dan platform online, serta promosi yang memanfaatkan media sosial dan e-com...
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Students' Mathematical Abstraction Thinking Ability with Kinesthetic Learning Style through Multi Representation Discourse Learning Model Assisted by Performance Assessment Integrated with Google Sites
Aini, Sindi Nur
; Waluya, Stevanus Budi
; Prabowo, Ardhi
; Agoestanto, Arief
; Masrukan
; Pramasdyahsari, Agnita Siska
; Bonyah, Ebenezer
Journal of Emerging Technology in Teaching and Learning
Vol 1
, No 2
(2025)
This study aims to describe the mathematical abstraction ability of kinesthetic learners through the application of a Multi-Representation Discourse (MRD) learning model assisted by performance assessment and integrated with Google Sites. This research employed a qualitative descriptive design. The participants were two 11th-grade students at SMA Negeri 11 Semarang identified as having a kinesthetic learning style, selected using purposive sampling. Data were collected through abstraction abilit...
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The Effectiveness of GTA V Roleplay in Enhancing Online Players’ Speaking Skills: A Study on the Executive Server of Discord “Warung Bu Erte”
Journal of Emerging Technology in Teaching and Learning
Vol 1
, No 2
(2025)
This study investigates the effectiveness of Grand Theft Auto V (GTA V) roleplay in improving the speaking skills of online players within the Executive Server of Discord “Warung Bu Erte.” The research was motivated by the increasing use of online gaming platforms as informal learning environments, where interaction and communication are essential for gameplay. Using a quasi-experimental design, data were collected from participants actively engaged in immersive roleplay activities, with pre-tes...
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Stem-Integrated Digital Book to Foster Students’ Creativity in Vocational Education
Journal of Emerging Technology in Teaching and Learning
Vol 1
, No 2
(2025)
Vocational education must be flexible to address industrial challenges and prepare students for workforce participation. However, there is still a lack of innovative digital learning media that integrates STEM approaches to foster creativity in vocational contexts. This study aimed to design interactive digital book learning media based on STEM approaches, ensure its suitability for vocational high school students, and evaluate its usability at the SMK level. The research employed the ADDIE mode...
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EFL Teachers’ Readiness in Implementing Artificial Intelligence Tools through Daily Classroom Basis
Journal of Emerging Technology in Teaching and Learning
Vol 1
, No 2
(2025)
With the exponential advancement of sophisticated artificial intelligence tools, second language educators need to embrace this inevitable educational shift by possessing a more comprehensive understanding of how to maximize the full benefits of these powerful, technology-driven learning supports in their regular teaching and learning enterprises. With respect to the above-mentioned notion, the researchers undertook this small-scale library study using a thematic analysis approach. With the supp...
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Physicochemical and Sensory Characterization of Instant Porridge Based on Sago, Pumpkin, and Soybean Flour at Various Drying Temperatures
Journal of Food and Agricultural Product
Vol 5
, No 2
(2025)
This study aims to determine the effect of variations in the ratio of ingredients and drying temperature on the quality of instant porridge based on sago, pumpkin, and soy flour. The ratio of raw materials used: 1:1:1, 1:2:1, and 1:3:1. The drying temperature ratios used were 130, 140, and 150°C. Physical properties of instant porridge were tested: yield, slurry density, rehydration power, oil absorption capacity, and color. Chemical analysis included: moisture content, ash, protein, fat, carboh...
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Effect of ZnCl2 Concentration as Extraction Medium on The Physical, Chemical Properties and Color Stability of Pandan Leaf Chlorophyll Extract
Journal of Food and Agricultural Product
Vol 5
, No 2
(2025)
Chlorophyll in pandanus leaves is easily degraded during processing, resulting in changes in color intensity. Efforts to maintain the color intensity and color stability of chlorophyll involve the formation of chlorophyll complexes with metallochlorophyll using metals that have higher complex stability than natural metals in chlorophyll (Mg) by extraction. This study aimed to produce a stable and effective pandan leaf chlorophyll extract using ZnCl2 extraction media. The phases of the chlorophyl...
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Total Microbial Analysis of School Snacks (PJAS) in Junior High School Canteens in Kendari
Journal of Food and Agricultural Product
Vol 5
, No 2
(2025)
Food safety for school children's snacks (PJAS) in Indonesia remains a concern because consumption of PJAS in Indonesia is relatively high, contributing significantly to the daily energy intake of school children. According to data from the Indonesian Food and Drug Administration (BPOM) on schools participating in the PJAS food safety improvement program, 7,7% of PJAS products still fail to meet microbiological permissible standards. Among the microorganisms detected in these PJAS products, ther...
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