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PERAN INFLUENCER MARKETING, BRAND AWARENESS DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN LIPCREAM WARDAH
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This research investigates the impact of influencer marketing, brand awareness, and product quality on consumers' decisions to purchase Wardah lip cream. Employing a quantitative method, data was gathered through an online questionnaire filled out by 100 participants who are actual users of the product. The data was then analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) through the SmartPLS 4 software. Based on the analysis, influencer marketing was found to have a posi...
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PENGARUH LAYANAN DIGITAL DAN REPUTASI TERHADAP KEPUASAN PENGGUNA APLIKASI SIAGA DAN SIMANTAPS DI KANTOR KEJAKSAAN NEGERI BANYUWANGI
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
A paradigm shift in public services has occurred rapidly due to the advent of digital technologies, which has led to the creation of more efficient, transparent and user-oriented systems. The study aims to examine how the quality of e-services, reputation, trust in e-services and electronic word of mouth affect user satisfaction with technology-enabled public services. A quantitative approach using multiple linear regression analysis is used to confirm the validity of the model. This method incl...
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DETERMINAN PRICE PERCEPTION, PRODUCT QUALITY, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA ORTUSEIGHT DI KOTA SEMARANG
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This study aims to evaluate the influence of price perception, product quality, and brand image on purchasing decisions for Ortuseight sports shoes in Semarang City. The research is motivated by the growing competition within the local footwear industry and the evolving consumer behavior that now considers not only functional aspects but also symbolic and emotional values of products. A quantitative approach was employed, using a survey method through the distribution of questionnaires to 150 re...
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Improving KPK and FPB Concepts Through Interactive TTS Media
Schola Journal
Vol 3
, No 1
(2025)
ABSTRACT
This study aims to improve the understanding of fifth grade students of Lobang 02 Elementary School regarding the concept of Least Common Multiple (LCM) and Greatest Common Factor (GCF) by using interactive media in the form of crossword puzzles (TTS). This study is included in the Classroom Action Research (CAR) type which is carried out in two cycles. The research subjects consisted of 16 students. Data collection tools used include learning outcome tests, observation sheets, and stud...
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Implementation of Video-Based Hypermedia Learning in Science Material for Grade III Elementary Schools
Schola Journal
Vol 3
, No 1
(2025)
This study aims to explain the implementation of the use of hypermedia media based on learning videos for Natural and Social Sciences (IPAS) material among third-grade students of SD Negeri Deles 01. The method used in this study is a descriptive qualitative approach with a total of 18 students and one teacher as subjects. Data were obtained through observation, interviews, and documentation activities, then analyzed using data reduction, data presentation, and conclusion drawing techniques. The...
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STUDY OF THE EFFECTIVENESS OF ENVIRONMENTAL ENRICHMENT ON LONG-TAILED MONKEYS (Macaca fascicularis) WITH ABNORMAL BEHAVIOR
Bioma : Jurnal Ilmiah Biologi
Vol 14
, No 2
(2025)
Macaca fascicularis merupakan salah satu jenis primata penghuni hutan yang memiliki arti penting bagi kehidupan di alam. Pemeliharaan Macaca fascicularis secara eks situ dalam kandang individu sering kali memicu perilaku abnormal pada Macaca fascicularis. Oleh karena itu, diperlukan pengayaan lingkungan untuk meminimalisir perilaku abnormal tersebut. Penelitian ini bertujuan untuk mengidentifikasi efektivitas program pengayaan ekologi dalam menurunkan perilaku abnormal pada Macaca fascicular...
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BUILDING SUSTAINABILITY AWARENESS: INTEGRATING ESD INTO HUMAN DIGESTIVE SYSTEM EDUCATION
Bioma : Jurnal Ilmiah Biologi
Vol 14
, No 2
(2025)
In response to global environmental challenges such as climate change, pollution, and resource depletion, this study aimed to develop and evaluate Education for Sustainable Development (ESD)–oriented science learning materials on the human digestive system to enhance students’ sustainability awareness. Employing a Research and Development (R&D) approach and the ADDIE model, the instructional materials were implemented in a quasi‑experimental design with two eighth‑grade groups at SMP Negeri ...
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Hubungan Beban Kerja Dan Tingkat Burnout (Kejenuhan) Terhadap Kinerja Perawat Di Ruang Perawatan Intensif Rumah Sakit Umum Daerah Cilacap Tahun 2025
Trends Of Nursing Science
Vol 3
, No 2
(2025)
Kinerja perawat merupakan hasil kerja yang dicapai oleh perawat dalam melaksanakan tugasnya, baik secara kuantitatif maupun kualitatif yang dapat dipengaruhi oleh beban kerja dan burnout. Penelitian ini bertujuan untuk menganalisis hubungan antara beban kerja dan tingkat burnout terhadap kinerja perawat di ruang perawatan intensif RSUD Cilacap. Penelitian ini menggunakan design correlational melalui pendekatan cross sectional. Populasi penelitiaan ini adalah perawat di ruang Intensive Care Unit...
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Analisis Opini Publik Pimpinan Daerah Pemuda Muhammadiyah Solo Tentang Citra Gus Miftah Pasca Kontroversi Dakwah di Magelang
Research Fair Unisri
Vol 9
, No 1
(2025)
Kontroversi dakwah Gus Miftah di Magelang pada tahun 2024 menjadi sorotan publik karena penggunaan bahasa yang dinilai kurang pantas oleh masyarakat, terutama ketika ia berstatus sebagai tokoh agama sekaligus pejabat publik. Peristiwa tersebut memicu pro dan kontra di media massa maupun media sosial, serta mendapat respons dari berbagai organisasi Islam termasuk Pemuda Muhammadiyah. Penelitian ini bertujuan untuk mengetahui dan menganalisis bagaimana opini publik dari Pimpinan Daerah Pemuda Muha...
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Optimalisasi Digital Marketing dan Inovasi Pelayanan Publik dalam Pengembangan Bank Pembangunan Daerah Jawa Tengah
Jurnal Media Administrasi
Vol 10
, No 2
(2025)
This research aims to analyze the optimization of digital marketing in increasing the competitiveness of Bank Jateng, formulate the main challenges in the implementation of digital-based public service innovations, and develop an integration strategy between digital marketing and public service innovation to strengthen the role of Bank Jateng in regional economic development. The research method used was descriptive qualitative with data collection techniques through interviews with 11 informant...
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