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Antam Marketing Mix Strategy Group
Frans Sudirjo
; I Nyoman Tri Sutaguna
; Kaharuddin Kaharuddin
; Arief Yanto Rukmana
; Betty Rahayu
Wawasan : Jurnal Ilmu Manajemenx, Ekonomi dan Kewirausahan
Vol 1
, No 4
(2023)
As a result, the goal of this article is to examine the marketing mix used by Antam's Padjadjaran Branch Group to market gold savings products, to evaluate the limitations and challenges faced by the marketing mix within the Antam Group Pajajaran Branch, and to develop marketing strategy recommendations to address both internal and external challenges encountered during the process of marketing gold savings products at the Antam Group Pajajaran Branch. Data for this study was acquired through in...
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THE INFLUENCE OF GENERATION Z CONSUMER BEHAVIOR ON PURCHASE MOTIVATION IN E-COMMERCE SHOPPE
Frans Sudirjo
; Luckhy Natalia Anastasye Lotte
; I Nyoman Tri Sutaguna
; Andriya Risdwiyanto
; Muhammad Yusuf
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 2
, No 2
(2023)
The study aims to investigate the impact of generation Z consumer behavior on site qualities, privacy security, online shopping services, and shopping enjoyment, as well as mediating shopping pleasure on online impulse purchases. The rapid expansion of e-commerce, along with the buying habits of Generation Z, leads to unexpected or impulse purchases. This study is quantitative, with primary data collected through a purposive sampling method. The number of respondents who met the criterion of gen...
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