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PENGARUH CITA RASA, HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN BERPINDAH MEREK (Survei di Desa Pakel Kecamatan Andong Kabupaten Boyolali)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 1
(2016)
The purpose of this research was: analyzing the significance of the influence of taste, price and brand image of Mie Sedaap brand switching on a Housewife in the village of Andong Subdistrict Pakel Boyolali Regency. Analyze the dominant influence variables (taste, price or brand image) against the decision of switching brands of Mie Sedaap in Housewife in the village of Andong Subdistrict Pakel Boyolali Regency. Research methods method using survey data, the type of data used was qualitative and...
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ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI (Survei pada Bus Batik Solo Trans Koridor 2)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 1
(2016)
The purpose of this research was: 1) to analyze the significance of the influence of the quality of service of consumer satisfaction on Batik Solo Trans Bus Corridor 2. 2) to analyze the significance of the influence of the quality of service of customer loyalty on Batik Solo Trans Bus Corridor 2. 3) to analyze the significance of the influence of consumer satisfaction toward customer loyalty on Batik Solo Trans Bus Corridor 2. 4) To analyze the influence of the quality of service of customer lo...
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ANALISIS PENGARUH NIM, BOPO, LDR DAN NPL TERHADAP PROFITABILITAS PADA BANK PEMERINTAH DAN BANK UMUM SWASTA NASIONAL DI BURSA EFEK INDONESIA
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 1
(2016)
The purpose of this research was: 1) to analyze the significance of the influence on the profitability of banks against NIM Government and national private commercial banks in Indonesia stock exchange period 2012-2014. 2) to analyze the significance of the influence on the profitability of banks against BOPO Government and national private commercial banks in Indonesia stock exchange period 2012-2014. 3) to analyze the significance of the influence of LDR against profitability at Government bank...
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PENGARUH DEBT TO EQUITY RATIO, INVENTORY TURNOVER, TOTAL ASSETS TURNOVER DAN FIRM SIZE TERHADAP PROFITABILITAS PADA PERUSAHAAN REAL ESTATE DAN PROPERTY YANG TERDAFTAR DI BURSA EFEK INDONESIA
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 1
(2016)
This research aimed to analyze: (1) the significant effect of Debt To Equity Ratio on Return On Asset; (2) the significant effect of Inventory Turnover on Return On Asset; (3) the significant effect of Total Asset Turnover on Return On Asset; and (4) the significant effect of Firm Size on Return On Asset.This research took object in Indonesia Stock Exchange in Real Estate and Property companies presenting financial statement for 2011-2014 period and yielding profit during 2011-2014 period. This...
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ANALISIS PENGARUH KREATIVITAS IKLAN TERHADAP KEPUTUSAN PEMBELIAN KARTU SELULER AS DENGAN CELEBRITY ENDORSER SEBAGAI VARIABEL MODERASI (Survei pada Mahasiswa S1 Universitas Slamet Riyadi Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 1
(2016)
The objective of the research are to analyses (1) the effect of advertising creativity to the purchase decision As mobile card on S1 students University of Slamet Riyadi Surakarta (2) the effect of celebrity endorser on purchase decisions As mobile card on S1 students University of Slamet Riyadi Surakarta (3) the effect of advertising creativity on purchasing decisions As cellular card in moderation the celebrity endorser at the University of S1 students Slamet Riyadi Surakarta. Population of th...
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PENGARUH KOMPENSASI TERHADAP KINERJA KARYAWAN DENGAN MOTIVASI SEBAGAI VARIABEL MEDIASI (Survei Pada Karyawan PD. BPR Bank Solo)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
(2016)
This study aimed to analyze the effect of compensation to employee performance, influence of compensation on motivation, motivational influence on employee performance, effect of compensation to employee performance and motivation as a mediating variable. The population in this study were all employees in PD. BPR Solo Bank totaling 38 respondents. Data collection technique used questionnaire and data analysis techniques using validity, reliability test, classic assumption test, path analysis (pa...
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ANALISIS PENGARUH CITRA PASAR TRADISIONAL TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI (Survei pada Konsumen Pasar Gede Solo)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
(2016)
The purpose of the research are to analyses (1) the effect of the traditional market image to the consumer; (2) the effect of the traditional market image to consumer loyalty; (3) the effect of consumer satisfaction to consumer loyalty; (4) the effect of traditional market to consumer loyalty with cunsomer satisfaction as the mediating variable. Population on the research are the consumers of the Pasar Gede, Solo. There are 100 samples, taken with accidental sampling. Data colction technique use...
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PENGARUH PELATIHAN DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN DENGAN MASA KERJA SEBAGAI VARIABEL MODERASI (Survei pada Karyawan ARFA Barbershop Cabang Solo)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
(2016)
This study aimed to analyze the significance of the effect of training on employee performance, the effect of job satisfaction on employee performance, the effect of tenure on employee performance, the effect of training on employee performance moderated by tenure, and the effect of job satisfaction on employee performance moderated by tenure. The study population was all employees working in 8 outlets ARFA Barbershop Solo Branch, with a sample of 38 respondents. Data collection methods used are...
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ANALISIS PENGARUH CITRA MEREK, KESADARAN MEREK, PERSEPSI KUALITAS, DAN LOYALITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPATU ADIDAS (Survei pada Mahasiswa Universitas Slamet Riyadi Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
The objectives of the study were to analyze (1) The influence of brand image toward purchasing decision on Univesity student of Slamet Riyadi Surakarta. (2) The effect of brand awareness toward puchasing decisiom on University student of Slamet Riyadi Surakarta. (3) The effect of quality perception toward purchasing decision on Univesity student of Slamet Riyadi Surakarta. (4) The Effect of brand Loyalty toward purchasing decision on Univesity student of Slamet Riyadi Surakarta. The population i...
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PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN PROMOSI TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MODERASI (Studi Pada Konsumen Larissa Aesthetic Center Solo)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
The purpose of this research was: 1) to analyze the significance of the influence of the quality of products against customer satisfaction. 2) to analyze the significance of the influence of the quality of service of consumer satisfaction. 3) to analyze the significance of the influence of promotions against consumer satisfaction. 4) to analyze the significance of the influence of consumer satisfaction consumer loyalty against. 5) to analyse the influence of the quality of products consumer loya...
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