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Analisis Penerapan Produk Digital, Brand Awareness, dan Kualitas Layanan terhadap Persepsi Kinerja Cabang Bank X di Semarang
Metta, Wimala Marsela
; Susilo, Bambang Widjanarko
; Sulartopo, Sulartopo
; Febryantahanuji, Febryantahanuji
; Kholifah, Siti
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 18
, No 2
(2025)
This study aims to analyse the influence of digital products, brand awareness, and service quality on perceived branch performance in a financial institution in Indonesia. The research is motivated by the accelerating digital transformation in the country’s banking industry, which requires conventional financial institutions to innovate to remain competitive amid the growth of fintech and digital banks. The main problem addressed is how these three variables simultaneously and partially affect p...
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FAKTOR KEBERHASILAN PEMASARAN VIRAL DI MEDIA SOSIAL PADA UMKM BANJARENGARA
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
The purpose of this study is to determine the effect of content quality, social media platforms, and promotional strategies on the success of viral marketing. The research includes 100 MSMEs in the Banjarnegara District that actively use social media for marketing, using purposive sampling techniques. By using SPSS V20 tools to perform multiple linear regression analysis, the statistical results indicate that content quality is not a significant factor affecting the success of viral marketing, w...
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PENGARUH MENTAL DAN MODAL TERHADAP MINAT BERWIRAUSAHA PADA MAHASISWA EKONOMI PEMBANGUNAN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This study aims to examine the influence of mentality and capital on the entrepreneurial interest of Development Economics students at Universitas Muhammadiyah Sumatera Utara. Multiple linear regression analysis and descriptive correlational approaches are employed in this quantitative approach. 39 students using a variety of sampling methodologies made up the sample. The study's findings show that, partially and concurrently, financial and mental resources significantly and favorably influence...
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Evaluasi Pelaksanaan Universal Health Coverage di Kota Semarang: Perspektif Pembiayaan, Akses, dan Kualitas Layanan Kesehatan
Jurnal Media Administrasi
Vol 10
, No 2
(2025)
The implementation of Universal Health Coverage (UHC) has become a key priority of the Semarang City Government's policy in achieving equitable and sustainable health insurance. This study aims to evaluate the implementation of the UHC program in Semarang City, focusing on three main aspects: financing, accessibility, and the quality of health services. Additionally, this study examines the effectiveness of the Pangeran Diponegoro Program as a local innovation to accelerate universal coverage ac...
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Studi tentang Kepatuhan Wajib Pajak UMKM di Kota Semarang
Jurnal Ilmiah Serat Acitya
Vol 14
, No 2
(2025)
Kepatuhan wajib pajak masih menjadi topik yang menjadi perhatian dalam era digitalisasi. Tujuan dari studi ini adalah untuk meneliti bagaimana sistem administrasi perpajakan, tingkat pendapatan, dan lingkungan sosial berkontribusi terhadap kepatuhan wajib pajak UMKM di Kota Semarang. Penelitian ini menggunakan pendekatan kuantitatif dengan memanfaatkan data primer yang dikumpulkan melalui kuesioner. Populasi dalam penelitian yaitu pelaku UMKM di Kota Semarang yang berjumlah 30.535 UMKM. Peneliti...
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Mengembangkan Kesadaran Digital Sehat Pada Siswa Sekolah Dasar Melalui Pemberdayaan Sosialisasi Etika Bermedia Sosial
Gunadharma, Aditya
; Anjelina, Anjelina
; Prasetyo, Dahlan
; Hapsari, Elok Fadinda
; Mukaromah, Eti Faidatul
; Amalina, Fafa Nurul
; Nisa, Ilma Nazihatun
; Setianingsih, Lilis
; Puspitasari, Melani Indah
; Jumani, Nurul Putri Azkiyyah
; Setyamien, Salsabila Khairunisa
; Subekti, Sigit Waris
; Al Islami, Teuku Mohammad Daffa
; Rizqy, Wafa Maulana
; Futri, Widya Aqilla
; Ma`summah, Siti
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Vol 4
, No 2
(2025)
This community service activity aims to enhance elementary school students’ awareness of healthy digital behavior through the socialization of social media ethics and responsible internet use. The method applied was Participatory Action Research (PAR), involving students, teachers, and school stakeholders in an active, collaborative learning process. The program took place at MI Muhammadiyah, Pagentan District, on August 16, 2025, for three hours, including material presentation, case simulation...
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The Effect of Edamame Concentration as Emulsifiers on the Physicochemical Properties of Egg-Free Cookies
Journal of Food and Agricultural Product
Vol 5
, No 2
(2025)
Cookies are defined as small-sized, low moisture bakery products known for their crispy texture and sweet flavor. The process of making cookies requires an emulsifier to produce a more compact and sturdy dough and act as a stabilizer. The emulsifier used in cookie making is egg. Standard cookie recipes often use 1 whole egg per 100–150 g of flour. However, the high cholesterol content in eggs can cause increased blood cholesterol levels, atherosclerosis, and increase the risk of coronary heart d...
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Analysis of Student Participation in STEM-Based Robotics Lessons Using Transcript-Based Lesson Analysis
Radiasi: Jurnal Berkala Pendidikan Fisika
Vol 18
, No 2
(2025)
This study aims to analyze student engagement in STEM-based robotics learning at SMP IT Nurul Ilmi, Jambi City. The research was conducted using the Lesson Study approach and the Transcript-Based Lesson Analysis (TBLA) technique to examine student engagement based on the following indicators: actively working on learning tasks, asking questions to teachers or peers, seeking information to solve problems, participating in group discussions, assessing acquired skills/results, practicing similar pr...
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Pengembangan aplikasi edukatif menggunakan Desmos dan Padlet pada Materi SPLDV
Henrikus Farel Constan Adhi
; Angela Larasati Kirana Putri
; Marsela Ayu Puspitasari
; Marcella Nindita Putri
; Raynaldhi Yoshua Sange
; Andreas Erwin Prasetya
AKSIOMA : Jurnal Matematika dan Pendidikan Matematika
Vol 16
, No 2
(2025)
This study aims to develop a learning application based on Desmos and Padlet for the subject of Two-Variable Linear Equation Systems (SPLDV) to improve students' conceptual understanding through a Problem-Based Learning (PBL) approach. The main issue underlying this study is the lack of interactive and contextual learning media used in the SPLDV learning process at the junior high school level. The method used is Research and Development (R&D) with the ADDIE model, which includes the stages...
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Peningkatan Pemasaran Digital Umkm Grobbak Korea Melalui Optimalisasi Media Sosial Dan Platform Online
Diwa, Flowrensia Asa
; Belawan, Marcelina Bulan
; Rachmah, Zahrotul Laila
; Hariyanto, Nico
; Silintowe, Yunita Budi Rahayu
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 9
, No 2
(2025)
Grobbak Korea merupakan salah satu UMKM yang ada di Kota Salatiga yang membutuhkan pendampingan dalam pemanfaatan media sosial dan platform online untuk meningkatkan pemasaran digitalnya. Permasalahan utama adalah kurangnya pemanfaatan media digital secara optimal, serta tidak adanya strategi konten yang konsisten dan terarah. Kegiatan pendampingan dilakukan pada tanggal 27 April 2025 - 9 Juni 2025. Media sosial yang dikembangkan antara lain melalui Instagram dan TikTok. UMKM Grobbak Korea juga...
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