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Artificial Intelligence in Personalized Marketing: Strategies for Enhancing Consumer Engagement
Advance Sustainable Science, Engineering and Technology (ASSET)
Vol 7
, No 2
(2025)
This study examines the use of artificial intelligence (AI) in personalized marketing to boost consumer engagement. Using a systematic literature review from Scopus, DOAJ, and Google Scholar, it finds that AI helps predict consumer behavior, optimize communication, and deliver real-time adaptive content. These capabilities enhance customer satisfaction and loyalty. However, challenges such as data privacy, ethical concerns, and the need for human oversight remain. The study recommends investing...
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Pengaruh Rasio Likuiditas dan Rasio Solvabilitas terhadap Kinerja Keuangan: Studi Kasus pada Perusahaan Transportasi dan Logistik yang Terdaftar di BEI Periode 2020–2023
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 31
, No 1
(2025)
The purpose of this study is to determine how the financial performance (Y) of transportation and logistics companies listed on the Indonesia Stock Exchange during the 2020-2023 period correlates with liquidity (X1) and solvency (X2) ratios. This research utilizes multiple linear analysis methods with secondary data and SPSS tools. The population consists of 37 companies, with 10 companies as research samples. The analysis results show that the liquidity ratio (X1) does not significantly affect...
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Strategi Manajerial dalam Peningkatan Pelayanan MPP Badung Mengenai Tantangan dan Peluang Inovasi Satu Pintu
Jurnal Media Administrasi
Vol 10
, No 1
(2025)
Integrated public services in a one-stop service system, such as the one implemented at the Mal Pelayanan Publik (MPP) Badung, serve as an answer to the public's demand for efficient, fast, and transparent bureaucracy. However, in its implementation, MPP still faces various strategic challenges, such as fragmentation between agencies, limited human resources, and suboptimal digital system integration that supports cross-sector services. This study aims to analyze adaptive and collaborative manag...
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Rancang Bangun Monitoring Kontrol Kecepatan Putar Motor Induksi 3 Fasa Berbasis IoT
Ocean Engineering : Jurnal Ilmu Teknik dan Teknologi Maritim
Vol 4
, No 1
(2025)
Along with the development of the industrial sector, companies are competing to create quality and affordable products. To support production, automation tools have emerged that help the production process so that it is faster. One of the machines that is widely used by large factories is a 3-phase induction motor. 3-phase induction motors are often used in driving equipment in industry because they have a simple construction, are relatively cheap, lightweight, have high efficiency, and are easy...
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Peningkatan Kompetensi Komunikasi dan Negosiasi Sumber Daya Manusia Berbasis Digital Marketing bagi Masyarakat Pondok Petir
Transformasi: Journal of Economics and Business Management
Vol 4
, No 1
(2025)
The digital era has significantly transformed the business landscape, making digital-based communication and negotiation skills essential for human resources (HR) to enhance their competitiveness in the global market. This study aims to analyze the effectiveness of a digital marketing-based communication and negotiation competency enhancement program for the community and MSME actors in Pondok Petir Village, Bojongsari District, Depok City. Using a descriptive qualitative approach with a partici...
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Utilization WebGIS to Map the Distribution of Tourist Attractions in Kemiling Subdistrict Bandar Lampung City
Journal of Geography Science and Education
Vol 6
, No 2
(2025)
This study aims to map the distribution of Rabbit Garden Tourism Objects, Durian Farm and Stable Valley, Tahura Wan Abdul Rachman, Gita Persada Butterfly Park, Rainbow Slide, Camp 91, Kampoeng Vietnam, Paraduta Hill, Curved Sky II, Kemiling Hill Permai Housing Complex Valley Tourism Park, Star Hill, Betung Garden, Pelangi Valley, Vietnam Cliff, and Nature Gate in the Kemiling District of Bandar Lampung City by using WebGIS as a web. This study uses a quantitative descriptive method. The data col...
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Development of Digital Module of Virtual Reality-Based Measurement Materials Assisted by MOOCs Platform for Class X High School Students
Jurnal Penelitian Pembelajaran Fisika
Vol 16
, No 1
(2025)
The problems that are often experienced in physics learning in the classroom lie in the limited use of learning media so that students' interest and motivation in learning decrease. Therefore, the purpose of this study is to describe the feasibility of the digital module of Virtual Reality-based measurement materials assisted by the MOOCs platform and describe the students' response to the digital module of Virtual Reality-based measurement materials assisted by the MOOCs platform. The research...
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Pengaruh Kepercayaan dan Persepsi Resiko terhadap Keputusan Pembelian Aset Digital Cryptocurrency Dikalangan Masyarakat Kecamatan Tapos
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 4
, No 1
(2025)
This study aims to analyze the influence of trust and risk perception on cryptocurrency purchase decisions in Tapos District. The research uses a descriptive quantitative method, with primary data collected through online and direct questionnaires. The sample consists of 122 respondents selected using the Slovin formula from a population of 177 people. Data were analyzed using SPSS 25 with multiple linear regression techniques. The results show that both trust and risk perception partially have...
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Analisis Perawatan Alat Bongkar Muat Rubber Tyred Gantry di Terminal Peti Kemas Semarang (TPKS)
Ocean Engineering : Jurnal Ilmu Teknik dan Teknologi Maritim
Vol 3
, No 4
(2024)
This study aims to analyze the reliability and performance of Rubber Tyred Gantry (RTG) cranes using the Mean Time To Repair (MTTR), Mean Time Between Failures (MTBF), and Inherent Availability (IA) methods. The MTTR method is used to measure the average time required for repairs, while MTBF calculates the average time between failures. Meanwhile, the IA method assesses the inherent availability of the equipment based on the previous two parameters. The results indicate that some RTG units exper...
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Rancang Bangun Sistem Pemantauan Dan Kontrol Kualitas Udara Dalam Ruangan Berbasis Iot
Jurnal Elektronika dan Komputer
Vol 17
, No 2
(2024)
Indoor air quality plays a vital role in public health, especially since people spend about 90% of their time indoors. Poor indoor air quality, often caused by chemical, physical, and biological pollutants, can severely impact health, comfort, and productivity. To tackle this issue, a robust air quality monitoring and control system was designed, featuring an ESP32 microcontroller paired with sensors such as the GP2Y1010AU0F dust sensor, MQ-7 carbon monoxide sensor, and MQ-2 smoke sensor, along...
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