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PENGARUH LOKASI, EKUITAS MEREK, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MOBIL BEKAS
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 4
(2017)
The purpose of this study is to analyze the effect of location, brand equity, productquality and price on puchase decision used car and analyze the dominant variableinfluence to the purchase decision used car. This study is a survey. The population of theresearch is consumer buyers of used car Bursa Mobil Bekas Sriwedari Surakarta. Thesample was 100 people with convenience sampling technique. Data collection techniquesused questionnaires, observations and literature studies. Data analysis techni...
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PENGARUH KUALITAS PRODUK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN SHUTTLECOCK MEREK YUNDA DENGAN CITRA MEREK SEBAGAI VARIABEL MODERATING
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 3
(2017)
In the current era of globalization, every craftsman or a small entrepreneur has tobe able to compete with big businesses improve consumer purchasing decisions, as wellas craftsmen shuttlecock in Pringgolayan Tipes Surakarta, in an effort to increase thepurchasing decisions of consumers by improving product quality, create word of mouthand maintaining brand image. The purpose of this study was to analyze the significanceof the influence of product quality, word of mouth and brand image of the br...
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ANALISIS EFEK MODERASI TINGKAT PELAYANAN PADA PENGARUH PRODUK DAN HARGA TERHADAP KEPUTUSAN MEMBELI (Survei pada Konsumen Luwes Group Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 3
(2017)
This research aimed to analyze the effect of the product and the price of thepurchase decision with the level of service as a moderating variable (Survey onconsumer Luwes group Surakata). The population in this study is that consumersLuwes Group Surakarta. While the sample is taken as many as 50 people withpurposive random sampling method.The results of the research indicate thatregression test showed that the variable regression dominant influence on consumerdecision in buying products in Luwes...
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PENGARUH KUALITAS PELAYANAN TERHADAP WORD OF MOUTH DENGAN KEPERCAYAAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Survei pada Konsumen PT Sinar Mas Cabang Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 3
(2017)
PT Sinar Mas is a provider of financing vehicle loans. Problem faced bycompanies today is the declining number of customers, due to the high competitionamong companies financing in Surakarta. The purpose of research is to analyze thesignificance of the impact of service quality on customer confidence. Analyze thesignificance of the influence of service quality and customers' trust in the word of mouthcustomers. Analyze customer confidence mediate service quality to the word of mouth.This study u...
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SOFT DIPLOMACY KONSULAT JENDERAL REPUBLIK INDONESIA (KJRI) KOTA KINABALU PADA HUBUNGAN PERDAGANGAN INDONESIA – NEGERI SABAH, MALAYSIA
Transformasi: Jurnal Ilmu-Ilmu Sosial
Vol 1
, No 30
(2017)
Consulate General of Republic of Indonesia Kota Kinabalu as a representative of Indonesiaitself in Sabah, Malaysia has a important part in developing cooperation especially at bilateraltrade using soft diplomacy. The reason of using the soft diplomacy is because it gives aneffective result to fulfilled national interest of a country. The purpose of this research is to findout the implementation of Soft Diplomacy in trade relation Indonesia – Sabah, Malaysia. Theproblem of this research is how...
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PERAN KJRI KOTA KINABALU DALAM MENINGKATKAN AKSES PENDIDIKAN BAGI ANAK-ANAK BURUH MIGRAN INDONESIA (BMI) DI SABAH
Transformasi: Jurnal Ilmu-Ilmu Sosial
Vol 1
, No 30
(2017)
Sabah is a state in Malaysia which has a huge number of Indonesian Migrant Workers. Thepopulation of migrant workers are pretty much the responsibility of the Consulat General ofIndonesia in Kinabalu., including the issue of education is a right that must be fought by theIndonesian state irrespective of existence that are outside the territory of Indonesia. By usingthe theory of national interest, diplomacy, and nationalism, researchers conducted a study onhow the role of the Consulate General o...
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TANTANGAN DAN KESIAPAN UKM BATIK LAWEYAN DALAM MENGHADAPI MASYARAKAT EKONOMI ASEAN 2015
Transformasi: Jurnal Ilmu-Ilmu Sosial
Vol 1
, No 30
(2017)
Most of Indonesians speak up their inability in facing the free trade era in Southeast Asia,including the SMEs as one of the Indonesia‟s economy props. The Batik Laweyan SMEs are apart of Indonesian facing the challenges in AEC implementation and a part of Surakarta‟seconomic stability. Therefore, this thesis explained about the faced challenge and the readinessof Batik Laweyan SMEs in AEC 2015.This thesis is written by using descriptive qualitative method. There are two kinds of data usedin...
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DIPLOMASI PREVENTIF KJRI KOTA KINABALU DALAM KASUS HUMAN TRAFFICKING TERHADAP TKI DI SABAH MALAYSIA TAHUN 2014
Transformasi: Jurnal Ilmu-Ilmu Sosial
Vol 1
, No 29
(2017)
Human trafficking is a form of modern slavery where people profit from the control andexploitation of others and diplomatic effort have been made by the Indonesian government withconduct preventive diplomasi. Almost every country in the world is affected by humantrafficking, whether as a country of origin, transit or destination for victims. The purpose of thisstudi is to determine the preventive diplomacy Consulate General of Republic of Indonesia inKota Kinabalu in the case of human traffickin...
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PEMBERDAYAAN MASYARAKAT DALAM PENGEMBANGAN KEMANDIRIAN MASYARAKAT
Transformasi: Jurnal Ilmu-Ilmu Sosial
Vol 1
, No 29
(2017)
Community empowerment in fact intended to form an independent society not onlyeconomically but also of other aspects such as politics, education, social or things related topeople's lives. With the expected empowerment of communities to apply independently, have astrong position for itself when the situation does not favor when a policy only benefit certaingroups. Not an easy matter to change the situation of helplessness into a society that has nopower because there are various constraints or f...
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KERJASAMA SISTER CITY KOTA YOGYAKARTA-DISTRIK COMMEWIJNE SURINAME DALAM BIDANG KEBUDAYAAN TAHUN 2011-2014
Transformasi: Jurnal Ilmu-Ilmu Sosial
Vol 1
, No 28
(2017)
Sister city is the concept of acculturation two different city locations and political administration with the aim to establish the relationship of culture and social contract between residents. Yogyakarta city is one of the cities in Indonesia which Sister city activity is quite high. Yogyakarta City is a relatively active in Suriname Commewijne District. Sister city cooperation between the city of Yogyakarta and Commewijne District officially started with the signing of the MoU (Memorandum of...
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