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PENGARUH EXPERIENTIAL MARKETING TERHADAP PEMBELIAN ULANG DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI (Survei pada Konsumen Wedangan di Mojosongo Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 18
, No 1
(2018)
Aim of this research are to explain 1) influence of experiential marketing tocustomer satisfaction; 2) influence of customer satisfaction to repeat purchase; 3)explaining experiential marketing to repeat purchase and 4) explaining experientialmarketing to repeat purchase along customer satisfaction. This research is conducted atOmah Wedangan and Wedangan Konco Lawas Mojosongo Surakarta. Samplemeasurement is used as 165 respondents wih non-probability sampling technique andpurposive sampling meth...
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PENGARUH VARIABEL BAURAN PEMASARAN TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN KE OBJEK WISATA WADUK GAJAH MUNGKUR WONOGIRI
Jurnal Ekonomi dan Kewirausahaan
Vol 18
, No 1
(2018)
This research have the goal to know how big the effect of the marketing mixvariable concerning the tourist decision in Gajah Mungkur Lake Tourism object ofWonogiri, in Simultaneous and partial. Respondent in this research are the visitor ofGajah Mungkur Lake Tourism of Wonogiri with the sample about 100 respondent,taking the data using accidental sampling method. Quantitative method with questioneras the submitted toll. Double linear regression analysis technique with SPSS forwindows. Based on t...
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PENGARUH RETURN ON ASSET, NET PROFIT MARGIN, DAN EARNING PER SHARE TERHADAP HARGA SAHAM
Jurnal Ekonomi dan Kewirausahaan
Vol 18
, No 1
(2018)
Food and beverage companies are one of the categories of consumer sectorcompanies that are currently growing and developing. The purpose of this study is toanalyze the effect of Return On Assets (ROA), Net Profit Margin (NPM), and EarningPer Share (EPS) on Stock Prices in Food and Beverage Sector Companies listed inIndonesia Stock Exchange Period 2014 – 2016. Types of samples used purposivesampling method. The number of samples in this study as many as 10 companies. Thetechnique of analysis is...
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PENGARUH LINGKUNGAN KERJA, DISIPLIN, DAN MOTIVASI TERHADAP KINERJA KARYAWAN PADA PT ISKANDAR INDAH PRINTING TEXTILE SURAKARTA
Jurnal Ekonomi dan Kewirausahaan
Vol 18
, No 1
(2018)
This research aims to determine the influence of work environment, discipline, andmotivation simultaneously on employee performance at PT Iskandar Indah PrintingTextile Surakarta. To determine the influence of work environment on employeeperformance at PT Iskandar Indah Printing Textile Surakarta. To determine theinfluence of discipline on employee performance at PT Iskandar Indah Printing TextileSurakart. To determine the influence of motivation on employee performance at PTIskandar Indah Print...
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PENGARUH PRODUK, PROMOSI, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN ANGGOTA UNTUK MENABUNG (Survei pada Anggota KSPPS Bina Insan Mandiri Cabang Jeruksawit Karanganyar)
Jurnal Ekonomi dan Kewirausahaan
Vol 18
, No 1
(2018)
This research aims to analyze the significance of the influence of products,promotion and quality of service of the decision of the members to save money onKSPPS Bina Insan Mandiri Branch Karanganyar and Jeruksawit analyze the dominantvariables its influence on the decisions of members to save money on KSPPS Bina InsanMandiri Branch Jeruksawit Karanganyar. This study used a survey method, the type ofdata the data used was qualitative and quantitative data, the source data used theprimary data an...
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ANALISIS PENGARUH GAYA KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP KINERJA DENGAN MOTIVASI KERJA SEBAGAI MODERASI (Survei Pada Karyawan Banaran9 Coffee and Tea Colomadu)
Jurnal Ekonomi dan Kewirausahaan
Vol 18
, No 1
(2018)
This study aims to analyze the significance of influence of leadership style andwork environment on employee performance with work motivation as moderationvariable. The survey was conducted on Banaran9 Coffee and Tea Colomadu employees.Types of data use qualitative data and quantitative data. Data sources use primary datasources and secondary data. The research population is employee of Banaran9 Coffeeand Tea Colomadu with sample of 33 respondents using census technique. Datacollection technique...
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ANALISIS PENGENDALIAN PERSEDIAAN BAHAN BAKU DENGAN MENGGUNAKAN METODE MATERIAL REQUIREMENT PLANNING PADA PT ATMI DUTA ENGINEERING
Jurnal Ekonomi dan Kewirausahaan
Vol 18
, No 1
(2018)
The purpose of this research is to analyze the raw material needs planning policyimplemented by ATMI PT Duta Engineering. Analyzing the application of the method ofMaterial Requirements Planning can play a role in optimizing raw material inventorycontrol at PT Duta ATMI Engineering. Analytical techniques used in this research is byusing the method of MRP (Material Requirements Planning). The research resultsobtained conclusions planning needs raw materials policy implemented by ATMI PTDuta Engin...
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PENGARUH RETRIBUSI OBJEK WISATA, JUMLAH WISATAWAN, DAN PAJAK HIBURAN TERHADAP PENDAPATAN ASLI DAERAH KABUPATEN KARANGANYAR
Jurnal Ekonomi dan Kewirausahaan
Vol 18
, No 1
(2018)
This study aims to analyze the retribution of tourist attractions, the number oftourists and entertainment taxes to the original income of karanganyar regency. Thisstudy uses quantitative data and uses secondary data sources. The population of thisresearch is 48 data and sample of this research consist of 48 data from retribution oftourist object, number of tourists, entertainment tax and local revenue. Data analysistechniques use classical assumption test, multiple linear regression, t test, F...
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ANALISIS FAKTOR KETIDAKPUASAN, FITUR PRODUK, HARGA, DAN WORD OF MOUTH TERHADAP BRAND SWITCHING PADA PRODUK SMARTPHONE OPPO
Jurnal Ekonomi dan Kewirausahaan
Vol 18
, No 1
(2018)
The phenomenon of displacement behavior of the brand (brand switching) toevaluation is important for every company, to avoid losing customers and going forwardto reach new consumers. The purpose of this research is to know the influence factor ofdissatisfaction, product features, pricing, and word of mouth against brand switching onOppo smartphone products. The respondents in this study are students who are usuallymore in the use of smartphones with a sample of 100 respondents, sampling techniqu...
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INISIASI PENGELOLAAN TANAMAN KUMIS KUCING SEBAGAI ALTERNATIF ANTIHIPERTENSI (INTUISI) DI DESA ANGGRASMANIS KECAMATAN JENAWI KABUPATEN KARANGANYAR
Jurnal Pengabdian Masyarakat Unwahas
Vol 3
, No 2
(2018)
Angka kejadian hipertensi menempati peringkat tertinggi selama tahun 2016 dan kurun waktu 10 tahun terakhir. Hipertensi merupakan faktor resiko utama kasus kardiovaskular. Tujuan dari kegiatan Inisiasi pengelolaan tanaman kumis kucing sebagai alternatif antihipertensi ini adalah untuk memberikan pelatihan dan pengetahuan kepada warga masyarakat tentang pengelolaan tanaman obat tradisional sebagai alternatif antihipertensi. Kegiatan ini dilaksanakan di Desa Anggrasmanis, Kecamatan jenawi, Karanga...
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