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PENGARUH PROMOTION MIX TERHADAP KEPUTUSAN PEMBELIAN CAT TEMBOK MEREK ENVI DENGAN KUALITAS PRODUK SEBAGAI VARIABEL MODERASI
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 4
(2017)
The purpose of this study was to determine what factors are affecting the sales increase in the production of wall paint brand Envi PT Indaco and what factors most dominant influence. The hypothesis of this study is suspected factors that affect the sales increase in the production of wall paint brand Envi PT Indaco is a factor of promotion mix. Sources of data in this research is secondary data obtained from PT Indaco and primary data obtained from questionnaires to 100 respondents. Data were a...
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ANALISIS PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG DENGAN WORD OF MOUTH POSITIF SEBAGAI VARIABEL MODERASI
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 4
(2017)
The object of this study is to determine the significance effect of Brand Image on smartphone Samsung buying decisions; Positive Word of Mouth influences on smartphone Samsung buying decisions; Positive Word of Mouth influences on the moderation of Brand Image to the smartphone Samsung buying decisions. The population of this study was the Economics Faculty students, University Slamet Riyadi Surakarta using smartphone Samsung, by employing 100 respondents using accidental sampling technique. The...
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ANALISIS PREDIKSI KEBANGKRUTAN DENGAN METODE ALTMAN Z-SCORE PADA PERUSAHAAN TELEKOMUNIKASI GO PUBLIC YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2010 - 2014
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 3
(2017)
Financial reports are one source of information that can be used to determine a company's financial position, performance and assist in making the right decision. This study aims to determine the use of methods of Altman Z-score in predicting corporate bankruptcies in Indonesia by using the data in the form of financial statements balance sheet and income statement of the company. Research method used is by using the method of Altman Z-Score that connects the five variables representing liquidit...
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PENGARUH KUALITAS PELAYANAN JASA DAN CITRA PERGURUAN TINGGI TERHADAP KEPUASAN MAHASISWA DENGAN WORD OF MOUTH SEBAGAI VARIABEL INTERVENING
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 3
(2017)
The purpose of this study are: 1) To analyze the significance of the influence of the quality of service and the image of the college to the word of mouth in the Student Faculty of Economics Unisri Surakarta. 2) To analyze the significance of the influence of service quality, the image of the college, and word of mouth to satisfaction of students in the Student Faculty of Economics Unisri Surakarta. 3) To analyze the significance of the influence of the quality of service and the image of the co...
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PENGGABUNGAN ALGORITMA FORWARD SELECTION DAN K-NEAREST NEIGHBOR UNTUK MENDIAGNOSIS PENYAKIT DIABETES DI KOTA SEMARANG
Majalah Ilmiah Momentum
Vol 12
, No 2
(2016)
K-Nearest Neighbor merupakan salah satu algoritma yang diusulkan oleh para peneliti data mining di bidang kesehatan seperti diabetes. Diabetes adalah perubahan menetap dalam sistem kimiawi tubuh yang mengakibatkan darah mengandung terlalu banyak garam. Penyebab penyakit diabetes adalah kekurangan hormon insulin. Hormon adalah unsur kimia yang dibuat oleh tubuh (dalam hal ini pankreas) dan dilepas ke dalam aliran darah untuk digunakan oleh bagian tubuh yang membutuhkan. Akibat salah satu penyakit...
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STUDI OPTIMASI FAKTOR KEAMANAN FOOTREST SEPEDA MOTOR X BERBASIS SIMULASI ELEMEN HINGGA
Majalah Ilmiah Momentum
Vol 12
, No 2
(2016)
Di zaman yang sudah modern ini, sepeda motor merupakan moda transportasi yang banyak diminati oleh masyarakat sehingga keberadaanya sangatlah banyak, untuk itu diperlukan komponen-komponen sepeda motor yang aman digunakan bagi pengendaranya. Footrest merupakan komponen yang mempunyai fungsi untuk pijakan kaki pembonceng agar lebih nyaman dalam berkendara. Tujuan dari penelitian ini adalah untuk menganalisa tegangan, defleksi, dan faktor keamanan serta optimasi footrest. Berbagai pembebanan dilak...
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ANALISIS KUALITAS PELAYANAN, HARGA DAN FASILITAS TERHADAP KEPUASAN KONSUMEN PENGGUNA PT ROSALIA INDAH TRANSPORT (Survei pada Pelanggan PT Rosalia Indah Transport di Palur Karanganyar)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 1
(2016)
This study aims to determine the significance of the effect of service quality on customer satisfaction using bus transportation services PT Rosalia Indah Transport in Palur Karanganyar; the effect of price on consumer satisfaction that use bus transportation services PT Rosalia Indah Transport in Palur Karanganyar; the effect of the facility to the satisfaction of consumers who use bus transportation services PT Rosalia Indah Transport in Palur Karanganyar; which of the quality of service, pric...
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ANALISIS PENGARUH HARGA, KUALITAS PRODUK, KEBUTUHAN MENCARI VARIASI DAN IKLAN PRODUK PESAING TERHADAP KEPUTUSAN PERPINDAHAN MEREK PADA KONSUMEN PEMBALUT WANITA CHARM (Survei pada Mahasiswi Fakultas Ekonomi Universitas Slamet Riyadi Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
(2016)
The large number of brands of sanitary napkins that are on the market causing consumers desirability has moved from one brand to another brand. The shift of consumers to other brands is influenced by various factors, including price, product quality, needs looking for variety and product advertising competitors. The purpose of this research was: analyzing the significance of the influence of prices, quality products, needs looking for variety and product advertising a competitor against the deci...
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PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SOPHIE PARIS DENGAN WORD OF MOUTH POSITIF SEBAGAI VARIABEL MODERASI (Survei pada Mahasiswi Fakultas Ekonomi Universitas Slamet Riyadi Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
A purchasing decision made by a consumer is undertaken on the basis of the wishes and needs of a product. Therefore the fashion companies strive to innovate to create high-quality products and having a good brand in the minds of consumers. The purpose of this research was: 1) to analyze the significance of the influence of the brand image of Sophie Paris purchases. 2) to analyze the significance of the influence of Word of Mouth (WOM) positive towards purchasing decision Sophie Paris. 3) to anal...
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ANALISIS FINANCIAL DISTRESS MENGGUNAKAN MODEL ALTMAN Z-SCORE PADA PERUSAHAAN ASURANSI YANG LISTING DI BURSA EFEK INDONESIA TAHUN 2011 – 2014
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
This study aims to determine the financial condition of insurane companies listed on the Indonesia Stock Exchange from 2011-2014. By using the Altman Z-Score to see how much financial distress on the insurance companies, amounting to 9companies.By using the formula Z-Score = 1,2 X1+1,4 X2+3,3 X3+0,6 X4+1,0 X5. The results showed a total of 9 insurance companies that went public there are still some who are greeting bankrupt condition. In 2011, as many as 22,2% of companies declared bankrupt, 77,...
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