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PERAN INFLUENCER MARKETING, BRAND AWARENESS DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN LIPCREAM WARDAH
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
This research investigates the impact of influencer marketing, brand awareness, and product quality on consumers' decisions to purchase Wardah lip cream. Employing a quantitative method, data was gathered through an online questionnaire filled out by 100 participants who are actual users of the product. The data was then analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) through the SmartPLS 4 software. Based on the analysis, influencer marketing was found to have a posi...
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PENGARUH LAYANAN DIGITAL DAN REPUTASI TERHADAP KEPUASAN PENGGUNA APLIKASI SIAGA DAN SIMANTAPS DI KANTOR KEJAKSAAN NEGERI BANYUWANGI
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 2
(2025)
A paradigm shift in public services has occurred rapidly due to the advent of digital technologies, which has led to the creation of more efficient, transparent and user-oriented systems. The study aims to examine how the quality of e-services, reputation, trust in e-services and electronic word of mouth affect user satisfaction with technology-enabled public services. A quantitative approach using multiple linear regression analysis is used to confirm the validity of the model. This method incl...
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Physical and chemical characteristics of gluten-free cookies based on the variation of mocaf flour and tofu dregs flour proportions: Karakteristik fisik dan kimia cookies gluten-free berdasarkan variasi proporsi tepung mocaf dan tepung ampas tahu
JITIPARI (Jurnal Ilmiah Teknologi dan Industri Pangan UNISRI)
Vol 10
, No 2
(2025)
This study explores the effect of varying proportions of mocaf flour and tofu dregs flour on the physical and chemical characteristics of gluten-free cookies. The study was conducted using a Completely Randomized Design (CRD) with one factor: the proportion of mocaf flour and tofu dregs flour. The treatment levels were as follows: 45g mocaf flour + 15g tofu dregs flour, 30g mocaf flour + 30g tofu dregs flour, and 15g mocaf flour + 45g tofu dregs flour. Sensory evaluations (taste, aroma, appearan...
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Pengaruh Literasi Keuangan, Penetapan Skala Prioritas, dan Penggunaan Digital Payment, Terhadap Kemampuan Manajemen Keuangan Pribadi Mahasiswa Prodi Pendidikan Ekonomi
HATTA: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi
Vol 3
, No 2
(2025)
The convenience of digital payments and the advancement of financial technology may influence on students' purchasing decisions, making sound financial management and financial literacy crucial. The objective of this study is to examine how students in the Economics Education Study Program's personal financial management abilities are impacted by financial literacy, priority scale setting, and digital payment usage. A quantitative associative research strategy is used, with 64 students serving a...
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Pengaruh Peran Influencer dan Social Media Marketing Terhadap Minat Beli Sandal Crocs: Studi Kasus Pada Mahasiswa Manajemen Universitas Pembangunan Panca Budi Medan
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
Tujuan dari penelitian ini adalah untuk melihat bagaimana peran influencer dan social media marketing berdampak pada minat mahasiswa manajemen universitas pembangunan panca budi medan untuk membeli sandal crocs. Studi ini termasuk dalam kategori kuantitatif asosiatif. Penelitian ini melibatkan 5.695 mahasiswa Manajemen dari Universitas Pembangunan Panca Budi Medan angkatan 2023 dan 2024 yang mengenal sandal Crocs. Penelitian ini menggunakan teknik purposive sampling dan rumus Slovin untuk memili...
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Pengaruh Peer, Financial Literacy dan Inklusi Keuangan Terhadap Saving Behavior dengan Motifsebagai Variabel Intervening
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 6
, No 2
(2025)
This research aims to examine and analyze the influence of peers, financial literacy, and financial inclusion on saving behavior with saving motives as an intervening variable. This research is a quantitative study with a descriptive approach. The population in this study consists of all KIP Kuliah scholarship recipient students at Slamet Riyadi University Surakarta. The sampling technique used purposive sampling method using the Slovin formula. The sample in this study consists of KIP Kuliah sc...
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Sistem Prediksi Penggunaan Bahan Baku Berbasis Odoo pada UMKM Permak dan Jahit Hafizh menggunakan Metode Least Square
Jurnal Informatika dan Rekayasa Perangkat Lunak
Vol 7
, No 2
(2025)
Micro, Small, and Medium Enterprises (MSMEs) play a significant role in economic development, especially in developing countries like Indonesia. In addition to supporting the economy, MSMEs help alleviate unemployment. Hafizh Permak and Jahit, an MSME in Semarang City, faces challenges in managing raw material usage, which can increase production costs and the risk of overstocking or understocking. This study aims to develop a web-based raw material usage prediction system using Odoo and the lea...
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Implementasi Algoritma K-Nearest Neighbor Dalam Prediksi Penyakit Jantung
Jurnal Informatika dan Rekayasa Perangkat Lunak
Vol 7
, No 2
(2025)
Heart failure is a serious and pressing health problem that affects millions of people worldwide. Several factors influence the occurrence of heart failure, such as age, type of pain, blood pressure, cholesterol levels, and other risk factors associated with heart disease. With current technological developments, data mining and machine learning can be used to predict patient health conditions. Therefore, the problem of this research is how to implement data mining techniques for identifying hea...
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Pengembangan Aplikasi Pemesanan Menu Café dengan Metode Agile
winanti, winanti
; Darmawan, Dwiky
; Yusuf, Yusuf
; Tama, Ardy Riyantai
; Widiyanti, Dian
; Sa’adah, Fitria
; Septian, Indra
; Basuki, Sucipto
; Jumiran, Jumiran
; Nurasiah, Nurasiah
Jurnal Informatika dan Rekayasa Perangkat Lunak
Vol 7
, No 2
(2025)
The ordering system at Café XYZ is still carried out conventionally where customers must come directly to the café so that service is slow if there is a long queue. The purpose of developing a Café menu ordering application is to simplify and speed up the café menu service and check order reports that can be done in real time. The data collection method is carried out by direct observation at Café XYZZ. The application development uses the Agile method, and a website-based system. Application te...
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The physicochemical properties, bioactive composition, bioactivity, and food innovation based on Flacourtia inermis fruit: A narrative literature review
Witoyo, Jatmiko Eko
; Alvianto, Dikianur
; Permatasari, Nelsy Dian
; Utoro, Panggulu Ahmad Ramadhani
Journal of Food and Agricultural Product
Vol 5
, No 2
(2025)
Flacourtia inermis fruit, locally known as lobi-lobi fruit, is one of Indonesia's rare local fruits, rich in nutritional and bioactive compounds. However, the physical-chemical characteristics, bioactive composition, bioactivity, and food innovations based on the lobi-lobi fruit have not yet been comprehensively explored. So, the objective of this article is to provide a comprehensive overview of the physical-chemical characteristics, bioactive composition, bioactivity, and food innovations base...
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