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PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PIZZA HUT
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
The reason for this study was to determine the impact of brand image, product quality, and promotion on purchasing decisions of Pizza Hut consumers. The population is Pizza Hut customers, with a sample of 150 respondents taken using non-probability sampling techniques with purposive sampling method. PLS was used as an analytical tool in this study. This study shows that brand image has a positive, but insignificant, impact on purchasing decisions of Pizza Hut consumers. On the other hand, produc...
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DAMPAK KUALITAS PRODUK, CITRA MEREK, DAN HARGA TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN: (Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro Pengguna Laptop Acer)
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
This study examines the effect of product quality, brand image, and price on consumer loyalty through satisfaction in students using Acer laptops at Dian Nuswantoro University. Data were collected from 115 respondents and analyzed using PLS-SEM through SmartPLS 4.0 software. The results show that product quality and brand image have a positive and significant effect on satisfaction, while price does not have a significant effect on satisfaction. On the other hand, only brand image and consumer s...
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PARIWISATA RAMAH LINGKUNGAN: ANALISIS WILLINGNESS TO PAY PENGUNJUNG GEMBIRA LOKA ZOO UNTUK KONSERVASI RUANG TERBUKA HIJAU
Putri Ratna Setyowati
; Putri Ratna Setyowati
; Taufiq, Luqman
; Edi Laksono, Gangsar
; Fallo, Trisno
Mabha Jurnal
Vol 6
, No 1
(2025)
Pembangunan kota yang pesat sering kali tidak sejalan dengan pelestarian lingkungan, khususnya dalam penyediaan ruang terbuka hijau (RTH). Di tengah keterbatasan RTH tersebut, kawasan wisata ramah lingkungan seperti Gembira Loka Zoo (GLZ) di Kota Yogyakarta memainkan peran penting, bukan sekedar sebagai tempat rekreasi dan edukasi, tetapi juga sebagai bagian dari sistem ekologis kota. Oleh karena itu penelitian ini bertujuan untuk mengetahui nilai willingness to pay (WTP) dari GLZ sebagai pariwi...
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OPTIMALISASI PERAN GUEST RELATION OFFICER (GRO) DALAM MENINGKATKAN KEPUASAN TAMU HOTEL
Mabha Jurnal
Vol 6
, No 1
(2025)
Penelitian ini bertujuan untuk menganalisis optimalisasi peran dan kontribusi Guest Relation Officer (GRO) dalam meningkatkan kepuasan tamu di The Royal Surakarta Heritage. Jenis penelitian ini adalah deskriptif kualitatif yaitu mendiskripsikan optimalisasi peran Guest Relation Officer (GRO) dalam meningkatkan kepuasan tamu di The Royal Surakarta Heritage. Metode pengumpulan data yang dilakukan dalam penelitian ini meliputi observasi, wawancara, dan studi pustaka. Responden pada penelitian ini a...
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EMPOWERMENT OF NILA FISH FARMING WITH SAVE ENERGY WATER WHEEL AT KARANGANYAR DISTRICT
Abdi Masya
Vol 6
, No 1
(2025)
Nila fish is a food source containing animal protein, which is important for human health. The health of nila fish is the main factor that is prioritized by a number of cultivators and livestock breeders. The more quality air in the pond, the more stable the pond temperature will be, and the fish growth will accelerate. The air source comes from nature and is artificial, using a water wheel. The main problem is that the driving engine resource is quite large, 1 pk, which increases operational co...
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LITERATURE REVIEW: ASPEK HUKUM PELEPASAN INFORMASI MEDIS KEPADA PIHAK ASURANSI DI RUMAH SAKIT
Jurnal Ilmu Kesehatan Masyarakat Berkala
Vol 7
, No 1
(2025)
One function of medical records is used in the process of health financing. The health cost control mechanism that is recommended to be implemented by the government is health insurance. In the process of implementing health insurance, it is necessary to have medical information contained in medical record documents. The release of medical information that must be provided by the hospital in its implementation must comply with applicable legal regulations. In health services, especially in hospi...
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HUBUNGAN KARAKTERISTIK DAN DUKUNGAN KELUARGA DENGAN KEPATUHAN DIET RENDAH GARAM PADA PENDERITA HIPERTENSI DI PUSKESMAS TELUK PUCUNG KOTA BEKASI TAHUN 2025
Jurnal Ilmu Kesehatan Masyarakat Berkala
Vol 7
, No 1
(2025)
Background: Hypertension is a non-communicable disease whose cases are increasingly being found in Indonesia. Adherence to a low-sodium diet plays a crucial role in controlling blood pressure among individuals with hypertension. This study aimed to examine the relationship between individual characteristics and family support with adherence to a low-salt diet among hypertensive patients at the Teluk Pucung Public Health Center, Bekasi City. Method : This study employed a quantitative approach wi...
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Persepsi Kemudahan Penggunaan, Keamanan dan Kepercayaan sebagai Determinan Minat Penggunaan E-Wallet OVO
DHARMA EKONOMI
Vol 32
, No 1
(2025)
Current digital wallet applications offer easy-to-use features, security levels, and trust by their users. The purpose of this study was to determine the effect of perceived ease of use, perceived security, and perceived trust on interest in using the OVO e-wallet application. The population in this study were people who were interested in using the OVO e-wallet application and had never used the OVO e-wallet application before in the Bekasi area. The sample taken in this study was 100 responden...
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Pengaruh Upah Minimum Kabupaten Atau Kota (UMK), Pertumbuhan Ekonomi Dan Inflasi Terhadap Pengangguran Terbuka Di Jawa Tengah Tahun 2019 – 2023
DHARMA EKONOMI
Vol 32
, No 1
(2025)
The purpose of this study was to analyze the effect of UMK, economic growth and inflation on open unemployment in Central Java in 2019-2023. The total population of this study consisted of 35 districts or cities that provided 175 observations of data and used the saturated sample method so that all were used as sample data.
The analysis method used was multiple linear regression. Hypothesis testing using 5% degrees of freedom. The results of the reliability and validity tests showed that all qu...
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Keberlanjutan Usahatani Kopi Robusta di Desa Twelagiri, Kecamatan Pagedongan, Kabupaten Banjarnegara
Journal of Agribusiness, Social and Economic
Vol 5
, No 1
(2025)
Twelagiri Village, Pagedongan District, Banjarnegara Regency, is one of the main producers of Robusta coffee facing sustainability challenges across the economic, social, and ecological dimensions. This study aims to analyze the sustainability level of Robusta coffee farming in the KOPBASEL Farmer Group based on these three dimensions. The research was conducted from June to August 2022 using a quantitative approach. Primary data were collected through structured interviews with questionnaires,...
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