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Strategi Pemasaran Digital Yang Efektif Untuk Meningkatkan Daya Saing Perusahaan di Era Digital
Irena Dinar Vania Sasikirana
; Aulia Safira Dewi
; Queena Aurora Khayzuran
; Sabrina Puspa Firdausy
; Denny Oktavina Radianto
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 3
, No 2
(2024)
Background: In an increasingly competitive digital era, digital marketing strategies are the key to increasing a company's competitiveness. Companies must be able to utilize digital platforms and media effectively to reach a wider audience and build closer relationships with consumers. This research aims to identify effective digital marketing strategies in increasing company competitiveness in the digital era. By understanding the latest trends and technology in digital marketing, companies can...
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Strategi Komunikasi Penyiar Radio Giri Swara Wonogiri dalam Menarik Minat Pendengar
Media and Empowerment Communication Journal
Vol 3
, No 1
(2024)
Radio Giri Swara Wonogiri adalah salah satu stasiun radio di Wonogiri dan satu-satunya stasiun Radio yang dinaungi oleh Diskominfo yang memiliki peran penting dalam menyampaikan informasi, hiburan, berita, dan edukasi kepada masyarakat. Dalam era digital yang didominasi oleh berbagai platform media sosial, menjadi tantangan bagi radio untuk menarik bagi pendengarnya. Penyiar radio memiliki peran penting yang bisa menentukan maju mundurnya stasiun radio. Penelitian ini bertujuan untuk menganalisi...
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Penerapan Pembelajaran Berbasis Masalah untuk Peningkatan Kemampuan Penalaran Matematis Siswa Kelas 8 SMP Al-Muhajirin Purwakarta
Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa
Vol 3
, No 2
(2024)
This research was aimed at analyzing the enhancement of students' mathematical reasoning abilities through problem-based learning. The experimental design was pre-post control group design. The research population was all junior high school student of SMP Al-Muhajirin Purwakarta. The research sample was taken randomly, was the class VIII C students as the experimental group who participated in instruction with problem-based learning and the other class VIII D as control group who participated in...
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Analisis Komparatif Pemantauan Kualitas Udara Ambien di Surabaya Pada Tahun 2023
Ocean Engineering : Jurnal Ilmu Teknik dan Teknologi Maritim
Vol 3
, No 2
(2024)
This research aims to analyze ambient air quality in the city of Surabaya, with a focus on four main locations: industry, transportation, offices and residential areas during two different periods, the dry season and the rainy season in 2023. This analysis is important for assessing the influence of urbanization and industrial activity. to the environment and public health. The method used is descriptive and comparative observational, where measurements are made of main pollutant parameters such...
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Enhanced Freelance Matching: Integrated Data Analysis and Machine Learning Techniques
Journal of Computing Theories and Applications
Vol 1
, No 4
(2024)
The objective of this research is to devise a personalized recommendation system for a freelancing platform to optimize the freelancer project matching process. This enhancement is intended to improve user experience and increase the success rate of projects. The system will recommend projects to freelancers based on their skills and preferences by employing data analysis and machine learning methodologies. The research methodology adheres to the Cross Industry Standard Process for Data Mining (...
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Building Personal Branding as a Food Artist in Video Content: Study on the Tiktok Account @Sarakapril
Development and Business Communications
Vol 1
, No 1
(2024)
The widespread use of social media Tiktok, which was previously only used as a medium to entertain or record themselves, is now a new phenomenon that can be expanded into a communication tool for self-presentation or other meanings, which can be called personal branding. The researcher took one of the many cooking content creators in Indonesia who uses the social media tiktok as a means of personal branding, namely Sarah Eka Aprilia or who is fondly called Sarah Aprilia.This research is entitled...
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REPRESENTATION OF THE MEANING OF SUMBA CULTURE IN THE FILM MARLINA THE MURDERER IN FOUR ACT: SEMIOTIC ANALYSIS OF ROLAND BARTHES
Development and Business Communications
Vol 1
, No 1
(2024)
Films can revive values ​​that have fallen down, and even educate people about the existence of traditions that are currently being neglected or even not realized. As a reflection of the nation's culture, through films that still raise issues of cultural customs, until a belief is shown in the Representation of Sumba Cultural Meanings in the Film Marlina the Murderer in Four Acts. The method used is a qualitative descriptive approach with the theory of Roland Barthes. The results of this stu...
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COMMUNICATION STYLE OF TALKSHOW PROGRAM BROADCASTERS TO ATTRACT LISTENER AT REGIONAL PUBLIC BROADCASTING RADIO (RSPD) KLATEN
Development and Business Communications
Vol 1
, No 1
(2024)
In communicating, everyone has a dif erent communication style. In Klaten, CentralJava, there is Radio Siaran Publik Daerah (RSPD) Klaten. The broadcaster'scommunication style can be used to attract listeners at RSPD Klaten. By using acommunication style, an announcer can influence the message conveyed to thecommunicant or listener so that smooth communication and interaction can beestablished. The purpose of this study is to identify and analyze the communicationstyle of talk show broadcasters...
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LEADER COMMUNICATION STYLE AT THE OPERATIONS MANAGER PT. TIGA SEKAWAN LOGISTIK
Development and Business Communications
Vol 1
, No 1
(2024)
In a company, communication is something that cannot be separated, because with communication someone can convey and also receive information. Apart from that, to solve various problems in a company, an appropriate communication style is needed so that the company continues to run according to plans to achieve certain goals. The purpose of this research is to find out and describe leader communication style at the operations manager PT. Tiga Sekawan Logistik. The type and research method used is...
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PELATIHAN KESIAPSIAGAAN BENCANA BERBASIS MASYARAKAT di KECAMATAN TEMBALANG SEMARANG
Jurnal Pengabdian Multidisiplin dan Pemberdayaan Masyarakat: Abdikes Trada
Vol 1
, No 1
(2024)
Bencana di Kota Semarang yang sering terjadi ada empat bencana yaitu banjir, banjir rob, tanah longsor dan kekeringan Tim Siaga Bencana Berbasis Masyarakat (Tim SIBAT) berfungsi dan berperan sebagai pendamping sekaligus sebagai penggerak, pembimbing, penyuluh dan motivator yang memobilisasi masyarakat dalam kegiatan/ upaya-upaya kesiapsiagaan bencana, penanganan dampak kesehatan, lingkungan dan masalah sosial lainnya. Pelatihan ini ini diharapkan dapat membantu mewujudkan ketangguhan yang ada di...
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