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PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SOPHIE PARIS DENGAN WORD OF MOUTH POSITIF SEBAGAI VARIABEL MODERASI (Survei pada Mahasiswi Fakultas Ekonomi Universitas Slamet Riyadi Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
A purchasing decision made by a consumer is undertaken on the basis of the wishes and needs of a product. Therefore the fashion companies strive to innovate to create high-quality products and having a good brand in the minds of consumers. The purpose of this research was: 1) to analyze the significance of the influence of the brand image of Sophie Paris purchases. 2) to analyze the significance of the influence of Word of Mouth (WOM) positive towards purchasing decision Sophie Paris. 3) to anal...
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ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MODERASI (Studi pada Konsumen CS Kopi Tubruk Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
This study aims to analyze (1) the effect of service quality on customer loyalty CS Kopi Tubruk Surakarta. (2) the effect of customer satisfaction on consumer loyalty CS Kopi Tubruk Surakarta. (3) the effect of service quality on customer loyalty with customer satisfaction as a moderating variable. The study population was the whole kosumen CS Kopi Tubruk Surakarta with a sample of 115 respondents. Data collection techniques using questionnaires through the stages of testing the validity and rel...
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ANALISIS PENGARUH CITRA MEREK, KESADARAN MEREK, PERSEPSI KUALITAS, DAN LOYALITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPATU ADIDAS (Survei pada Mahasiswa Universitas Slamet Riyadi Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
The objectives of the study were to analyze (1) The influence of brand image toward purchasing decision on Univesity student of Slamet Riyadi Surakarta. (2) The effect of brand awareness toward puchasing decisiom on University student of Slamet Riyadi Surakarta. (3) The effect of quality perception toward purchasing decision on Univesity student of Slamet Riyadi Surakarta. (4) The Effect of brand Loyalty toward purchasing decision on Univesity student of Slamet Riyadi Surakarta. The population i...
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PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN PROMOSI TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MODERASI (Studi Pada Konsumen Larissa Aesthetic Center Solo)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
The purpose of this research was: 1) to analyze the significance of the influence of the quality of products against customer satisfaction. 2) to analyze the significance of the influence of the quality of service of consumer satisfaction. 3) to analyze the significance of the influence of promotions against consumer satisfaction. 4) to analyze the significance of the influence of consumer satisfaction consumer loyalty against. 5) to analyse the influence of the quality of products consumer loya...
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PENGARUH FASILITAS, KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN NGGONE KONCOKU COFFE HOUSE DI SURAKARTA (Survei pada Pelanggan Nggone Koncoku Coffe House di Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
This study aims to analyze (1) the effect facilities on consumer satisfaction Nggone Koncoku Coffe House in Surakarta. (2) the effect of service quality on customer satisfaction Nggone Koncoku Coffe House in Surakarta. (3) the effect of price on consumer satisfaction Nggone Koncoku Coffe House in Surakarta. (4) the dominant variable influence on consumer satisfaction Nggone Koncoku Coffe Huse in Surakarta. The study population was the whole kosumen Nggone Kocoku Coffe House with a sample of 100...
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PENGARUH KOMPENSASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN HOMESCHOOLING KAK SETO DI SURAKARTA YANG DIMODERASI BUDAYA ORGANISASI
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
This study aims to (1) analyze the significance of the effect of compensation to employee performance Homeschooling Kak Seto in Surakarta. (2) analyze the significance of the influence of labor discipline on employee performance Homeschooling Kak Seto in Surakarta (3) analyze the significance of the influence of organizational culture on employee performance Homeschooling Kak Seto in Surakarta (4) analyze the significance of the effect of compensation to employee performance homeschooling kak se...
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FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP RETURN ON ASSET BANK PEMBANGUNAN DAERAH DI INDONESIA TAHUN 2011 – 2014
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
Profitability is the most appropriate indicators to measure the performance of a bank. One measure of profitability of banks using the ROA. ROA is a ratio that illustrates the ability of banks to make profits overall objective of this study was to analyze the influence of Capital Adequacy Ratio, liquidity ratio, credit risk, operational eficency and firm size (size) of the Return on Assets in Regional Development Bank in Indonesia. This research is an empirical study on the Regional Development...
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PENGARUH MUTASI DAN PROMOSI TERHADAP PRESTASI KERJA GURU SMA NEGERI DI SRAGEN
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
SMA negeri is a school organized by the government. The problem in this study is whether there is a significant effect of mutations and promotion of teachers' job performance. The purpose of this study was to determine the significance of the effect of mutations and promotion of teachers' job performance. The usefulness of this research into consideration the delivery of policy to make transfer and promotion that was given to the teachers in order to improve performance. This study uses a survey...
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PENGARUH KUALITAS PELAYANAN DAN SUKU BUNGA DENGAN KEPUASAN SEBAGAI VARIABEL MODERATING TERHADAP LOYALITAS NASABAH (Studi pada Nasabah Koperasi Simpan Pinjam Sumber Makmur di Kebakkramat)
Jurnal Ekonomi dan Kewirausahaan
Vol 16
, No 2
(2016)
The purpose of this study are: 1) To analyze the significance of the influence of service quality, interest rates, and satisfaction on customer loyalty in Sumber Makmur Credit Unions in Kebakkramat. 2) To analyze the effect of moderating the influence of satisfaction on service quality and the interest rate on customer loyalty in Sumber Makmur Credit Unions in Kebakkramat. The population is all credit customers Sumber Makmur Credit Unions in Kramat kebak of the 3000 customers with a sample of 10...
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PENGARUH MOTIVASI, KOMPETENSI, DAN LINGKUNGAN KERJA TERHADAP KINERJA PERANGKAT DESA DI KECAMATAN COLOMADU KABUPATEN KARANGANYAR
Jurnal Manajemen Sumber Daya Manusia
Vol 10
, No 1
(2016)
This study aims to determine the effect of significant motivation, competence, and working environment on public employee performance in the district of Colomadu, Karanganyar. Population of this study were all public employee in the district of Colomadu, Karanganyar consist of 110 people, samples were collected by the census of the number of existing data collection techniques through questionnaires or questionnaire with validity and reliability. Analysis techniques using multiple linear regress...
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