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PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PIZZA HUT
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
The reason for this study was to determine the impact of brand image, product quality, and promotion on purchasing decisions of Pizza Hut consumers. The population is Pizza Hut customers, with a sample of 150 respondents taken using non-probability sampling techniques with purposive sampling method. PLS was used as an analytical tool in this study. This study shows that brand image has a positive, but insignificant, impact on purchasing decisions of Pizza Hut consumers. On the other hand, produc...
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KUALITAS LAYANAN, ATMOSFER TOKO, DAN KEWAJARAN HARGA SEBAGAI PENENTU KEPUASAN DAN LOYALITAS DI KAISAR BARBERSHOP SEMARANG
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
This study analyzes the impact of service quality, store atmosphere, and price fairness on customer satisfaction and its effect on loyalty at Kaisar Barbershop Semarang. A quantitative approach using PLS-SEM was employed, with 145 purposively sampled respondents (criteria: customers who used the service at least twice in the last three months). Data was collected via a 7-point Likert scale questionnaire and analyzed using SmartPLS. Results show that service quality is the most dominant factor (p...
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Analisis Teknologi terhadap Perekonomian Nasional: Studi Kasus Kontribusi GoTo terhadap Pendapatan Indonesia
Abiyyu Rahmatullah
; Agus Rizki Pandapotan Siagian
; Ahmad Devani Yuslah
; Alfia Damar Yanti
; Annisa, Fesya Diva
; Ahmad Setiawan Nuraya
DHARMA EKONOMI
Vol 32
, No 1
(2025)
The research analyzes the impact of technology on Indonesia's national economy, focusing on GoTo's contribution as a leading technology company. GoTo, born from the merger of Gojek and Tokopedia, has created an innovative business model that connects consumers and businesses through an efficient digital platform. Secondary data analysis from LPEM FEB UI (2023), Aji (2023), Jerry (2023) SMERU Research Institute (2022), and other relevant sources, shows that GoTo makes a significant contribution t...
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Strategy to Accelerate The Implementation of The Internal Quality Assurance System in Private Higher Education in LLDIKTI IV in West Java and Banten Regions
Jurnal Riset sosial humaniora, dan Pendidikan (Soshumdik)
Vol 4
, No 1
(2025)
Improving the quality of higher education is one of the strategic priorities in developing competitive human resources. The Internal Quality Assurance System (SPMI) is the main mechanism mandated by Permendikbud Number 53 of 2023 to ensure the quality of higher education services in accordance with the National Higher Education Standards (SN-Dikti). This study aims to examine the strategy of the Higher Education Service Institution (LLDIKTI) IV of West Java and Banten in accelerating the impleme...
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Analisis Sistem Instalasi Kelistrikan pada Swiss-Belhotel Makassar dengan Menggunakan Program ETAP
Majalah Ilmiah Momentum
Vol 21
, No 1
(2025)
Swiss-Belhotel Makassar as a five-star hotel requires a reliable electrical installation system to support operations and customer comfort. Electrical system evaluation is important to ensure that system performance remains optimal, safe, and meets standards. This study aims to analyze and evaluate the existing condition of the electrical installation at Swiss-Belhotel Makassar using the Electrical Transient Analyzer Program (ETAP) software. The methods used include primary and secondary data co...
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Studi Eksperimental Unjuk Kerja AC Split Menggunakan R22, Propana 99,5% dan Propana 95,5%
Majalah Ilmiah Momentum
Vol 21
, No 1
(2025)
Penelitian ini bertujuan untuk mengevaluasi dan membandingkan unjuk kerja sistem pendingin udara (AC split) yang menggunakan tiga jenis refrigeran berbeda, yaitu R22 (refrigeran konvensional), propana dengan kemurnian 99,5%, dan propana dengan kemurnian 95,5%. Studi ini dilakukan secara eksperimental dengan menggunakan sistem AC split kapasitas 1 PK dalam kondisi operasi standar. Parameter utama yang dianalisis meliputi tekanan kerja, temperatur kondensor dan evaporator, daya listrik yang dikons...
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Sosialisasi MPASI dan Pelatihan Pembuatan Olahan Makanan Tambahan Untuk Pencegahan Stunting di Desa Sranten
Nur Utami, Annisa
; Chakim, Irfanul
; Ardiasnyah, Fikri
; Lintang, Carisa Sukma Andi
; Putri, Tamara Kusuma
; Rahmawati, Umi
; Fadilla, Fatwa Banatya
; Abdulloh, Muhammad Andi Yoga Fikananta
; Maulana, Dimas Azhar
; Ramadan, Agung Rizki
; Huda, Khoirul
; Asikin, Aifka Alihati
; Afiani, Fenti Nur
; Septiasari, Sely Mutiara
; Putri, Masyru’atul Mukarromah Dearty Ihda
Jurnal Inovasi dan Pengabdian Masyarakat Indonesia
Vol 4
, No 2
(2025)
Latar belakang: Masalah gizi tercermin dari tingginya angka kasus malnutrisi. Indonesia berada di posisi terendah di kawasan ASEAN dan di urutan ke 142 dari 170 negara. Pemberian makanan pendamping ASI di Indonesia masih belum sesuai yang diharapkan. Banyak orang tua di desa Sranten, Boyolali yang memberikan MPASI lebih lambat karena kurangnya pemahaman. Kasus stunting di Desa ini mencapai 13 anak pada tahun 2024. Tujuan: Menambah pengetahuan para ibu tentang MPASI yang seimbang untuk si buah ha...
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Pemberian Makanan Tambahan Tinggi Protein Pada Pasien TBC Di Kelurahan Tambakreja, Cilacap Selatan: Meningkatkan Kualitas Hidup: Peran Makanan Tambahan Berprotein Tinggi bagi Pasien TBC di Kelurahan Tambakreja, Cilacap Selatan
Jurnal Pengabdian Masyarakat Al-Irsyad
Vol 7
, No 1
(2025)
Tuberkulosis (TBC) merupakan penyakit menular yang masih menjadi masalah kesehatan masyarakat di Indonesia, termasuk di Kelurahan Tambakreja, Cilacap Selatan. Salah satu faktor yang memengaruhi keberhasilan pengobatan TBC adalah status gizi pasien. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan status gizi pasien TBC melalui intervensi berupa pemberian makanan tambahan tinggi protein, seperti telur, susu, beras, dan daging ayam. Metode yang digunakan meliputi sosialisasi, pember...
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1 Sitasi
Sistem Informasi Berbasis Website Pada Museum Kota Demak Sebagai Media Pengenalan Artefak
Rudiyanto, Arif Rifan
; Fachreza, Ardian
; Retna, Attagantari Ardelia
; Dwiningtyas, Djamar Liana
; Mustagfirin, Mustagfirin
Jurnal Informatika dan Rekayasa Perangkat Lunak
Vol 7
, No 1
(2025)
Indonesia is famous for its cultural diversity that stretches from Sabang to Merauke. The culture of the Indonesian people is manifested in the cultural system, social system, and physical culture. The cultural system that has developed in Indonesia is implemented in the form of ideas, values, and norms. The social system is implemented in cooperation activities, deliberations, and mutual cooperation. Physical culture is implemented in equipment made by humans such as temples and inscriptions. T...
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Physical properties, antioxidant activity, and preference level of snack bars made from a composite flour of sorghum, mung bean, and purple yam : Sifat fisik, aktivitas antioksidan dan tingkat kesukaan snack bar berbahan baku tepung komposit sorgum, kacang hijau dan uwi ungu
JITIPARI (Jurnal Ilmiah Teknologi dan Industri Pangan UNISRI)
Vol 10
, No 1
(2025)
Purple yam is one of the tubers that serves as a source of antioxidants but has not been optimally utilized. Therefore, it needs to be diversified by processing it into snack bars. This study aims to develop snack bars made from purple yam flour, sorghum flour, and mung bean flour, which have the potential to serve as antioxidant sources and are preferred by panelists. In this study, snack bars were prepared using composite flour (sorghum:mung bean) and purple yam flour in varying ratios: 95:5,...
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