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PENGARUH NILAI HEDONIS, NILAI UTILITARIAN DAN NILAI PELANGGAN TERHADAP KEPUASAN DAN NIAT BERPERILAKU (Survei Pada Konsumen Timlo Sastro Solo)
Research Fair Unisri
Vol 2
, No 1
(2018)
Penelitian ini bertujuan menguji pengaruh nilai hedonis, nilai utilitarian, dan nilaipelanggan terhadap kepuasan dan niat berperilaku. Data diperoleh melalui survei denganmemberikan kuesioner kepada responden. Penelitian menggunakan nonprobabilitysampling, populasi penelitian adalah seluruh konsumen Timlo Sastro Solo. Sampelsebanyak 110 responden dengan teknik convenience sampling, yaitu konsumen yangsedang melakukan pembelian di Timlo Sastro Solo. Analisis data menggunakan SEMdengan program Amo...
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ANALISIS PENGARUH KUALITAS PRODUK DAN PELAYANAN TERHADAP KEPUASAN KONSUMEN DENGAN HARGA SEBAGAI VARIABEL MODERASI
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 4
(2017)
The purpose of this study was to analyze the significance of the influence ofproduct quality, service quality and price to customer satisfaction and to analyze theeffect of product quality and service quality to customer satisfaction with price as amoderating variable. This research is a survey on consumer Omah WedanganMojosongo Surakarta. Sample of 100 people with accidental sampling technique. Datacollection technique used questionnaire and literature. Data were analyzed usedmultiple linear re...
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ANALISIS PENGARUH LINGKUNGAN KERJA, MOTIVASI KERJA DAN KOMPENSASI TERHADAP KINERJA
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 3
(2017)
The purpose of this study is to: 1) Analyze the effect of work environment onemployee performance. 2) Analyze the effect of work motivation on employeeperformance. 3) Analyze the effect of compensation on employee performance and 4)Analyze the independent variables that dominant effect on employee performance. Thistype of research is a survey on employees CV Panca Putra in Karanganyar. This type ofdata uses qualitative data and quantitative data. Data sources use primary data sourcesand secondar...
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PENGARUH PEMASARAN RELASIONAL DAN NILAI PELANGGAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN SEBAGAI VARIABEL MODERASI
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 3
(2017)
The purpose of this study was to analyze the effect of relationship marketing,customer value and customer satisfaction to customer loyalty and analyze the effect ofrelationship marketing and customer value on customer loyalty with satisfaction as amoderating variable. This study is a survey. The type of data used quantitative andqualitative data. The data source used primary data sources and secondary data. Thestudy population is consumer Warung Pecel Solo. The research sample of 100 peoplewith...
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PENGARUH AMBIENT CONDITION, SPACE AND FUNCTIONALITY DAN USE OF SIGN, SYMBOLS AND ARTIFACTS TERHADAP KEPUASAN DAN LOYALITAS KONSUMEN
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 4
(2017)
The purpose of this study is to analyze the effect of ambient condition, space andfunctionality and sign of symbols and artifacts to consumer satisfaction and consumerloyalty. This research is a survey of Serious Coffee consumers in Solo. The sampletechnique uses accidental sampling of 100 people. Data analysis use path analysis. Theresult of the research shows that ambient condition has significant effect to customersatisfaction. Space and functionality have a significant effect on customer sat...
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SOFT DIPLOMACY KONSULAT JENDERAL REPUBLIK INDONESIA (KJRI) KOTA KINABALU PADA HUBUNGAN PERDAGANGAN INDONESIA – NEGERI SABAH, MALAYSIA
Transformasi: Jurnal Ilmu-Ilmu Sosial
Vol 1
, No 30
(2017)
Consulate General of Republic of Indonesia Kota Kinabalu as a representative of Indonesiaitself in Sabah, Malaysia has a important part in developing cooperation especially at bilateraltrade using soft diplomacy. The reason of using the soft diplomacy is because it gives aneffective result to fulfilled national interest of a country. The purpose of this research is to findout the implementation of Soft Diplomacy in trade relation Indonesia – Sabah, Malaysia. Theproblem of this research is how...
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ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DALAM MEMBENTUK NIAT BELI ULANG
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 1
(2017)
Aim of this research are to explain 1,2) influence of product quality and servicequality to customer satisfaction; 3,4) explaining product quality and service quality tocustomer satisfaction and 5) customer satisfaction to re-purchase intention.Thisresearch is conducted at Rumah Makan Pecel Solo branch Solo. Sample measurement isused as 135 respondents with non-probability sampling tekhnique and purposivesampling method. Data analysis technique used is Structural Equation Modelinganalysis techni...
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PENGARUH STRES KERJA DAN KOMPENSASI TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING (Survei pada Karyawan PT Indaco Warna Dunia Karanganyar)
Jurnal Ekonomi dan Kewirausahaan
Vol 17
(2017)
PT Indaco Warna Dunia Karanganyar in conducting its operational activitiestrying to improve employee performance. Factors affecting the performance ofemployees is the stress of work, compensation and job satisfaction. The purpose ofresearch is to analyze the significance of the effect of work stress on job satisfaction andcompensation to the employees of PT Indaco Warna Dunia Karanganyar, analyze thesignificance of the effect of work stress, compensation and job satisfaction on theperformance of...
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PENGARUH KERAGAMAN MENU, KEPERCAYAAN DAN NILAI PELANGGAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN SEBAGAI VARIABEL MEDIASI
Jurnal Ekonomi dan Kewirausahaan
Vol 17
, No 2
(2017)
This study aimed to analyze the effect of the diversity of the menu, trust andcustomer value on customer satisfaction and loyalty, and satisfaction mediates the effectof the diversity of the menu, trust and customer value on customer loyalty. This studyuses primary and secondary data. The sampling technique used purposive sampling.Data were analyzed using analysis of Structural Equation Modeling (SEM) wiht IMBsoftware SPSS Amos 20. The results of the analysis obtained significant influence thedi...
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ANALISIS PERBEDAAN WEDANGAN TRADISIONAL DAN MODERN DILIHAT DARI KUALITAS PELAYANAN DAN KEPUASAN KONSUMEN
Research Fair Unisri
Vol 1
, No 1
(2017)
Warung wedangan termasuk dalam kategori sektor perekonomian informal yangspesifik bagi Kota Solo. Dalam perkembangannya warung wedangan atau HIK (HidanganIstimewa Kampung) mengalami kemajuan yang pesat. Dalam penelitian ini, konsep wedangantradisional dibandingkan dengan wedangan modern. Penelitian ini menggunakan survei, untukmenganalisis perbedaan kualitas pelayanan dan kepuasan konsumen wedangan tradisional danmodern, sebagai upaya meningkatkan kualitas pelayanan dan kepuasan konsumen. Popula...
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