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Pemetaan Wilayah Area Marketing Dealer X di Kabupaten Demak untuk Peningkatan Rencana Strategis Pemasaran
Jurnal Elektronika dan Komputer
Vol 5
, No 2
(2021)
Pemetaan wilayah wilayah pemasaran menjadi salah satu alat yang dapat digunakan untuk menggambarkan suatu kegiatan usaha untuk mengetahui sasaran yang tepat dalam pelaksanaannya di wilayah kerja tertentu. Penelitian ini mencoba merancang pemetaan wilayah pemasaran, diharapkan dengan penelitian ini dapat meningkatkan rencana strategis pemasaran yang tepat sasaran. Sehingga dapat membantu manajemen Dealer X cabang demak dalam menentukan kebijakan pemasarannya. Dalam pemetaan ini menggunakan softwa...
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Analisa Performa K-Means dan DBSCAN dalam Clustering Minat Penggunaan Transportasi Umum
Jurnal Elektronika dan Komputer
Vol 3
, No 1
(2021)
Public transportation is one of the important modes of transportation and is the backbone of transportation in Indonesia. The development of public transportation is also supported by the government, this government support is evident in the national policy, namely the National Medium Term Development Plan (RPJMN). Although public transportation is an effective mode of transportation, it also has obstacles in its development, namely how to meet customer desires in choosing a mode of transportati...
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STUDI KOMPARATIF KOMUNIKASI BISNIS PADA WIRAUSAHA PRIA DAN WANITA
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 16
, No 2
(2021)
The development of technology, globalization, and gender equality, has led women to enter various fields of work that were previously identical to those carried out by men, including entrepreneurs. However, the differences in the characteristics of men and women have implications for the way men and women entrepreneurs run their businesses. Based on these assumptions, this study was conducted to determine whether or not there are differences in business communication run by male and female entre...
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RASIO KEUANGAN DAN UKURAN PERUSAHAAN DALAM MEMPREDIKSI KEBIJAKAN DIVIDEN
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 16
, No 2
(2021)
This research aims to provide the empirical evidence of financial ratios and the company size in predicting the dividend policy. The research object was carried out on banking companies that listed on the Indonesian stock exchange for the 2014-2018 period. The sample selection was carried out using the proposive sampling method, in which the sample selection used certain criteria, and obtained a sample of 210 companies. Data analysis techniques using the multiple linear regression. The results o...
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STUDI TENTANG DETERMINAN ACTUAL PURCHASE BEHAVIOR PADA RESTORAN: PENGUJIAN ATAS PERCEIVED FOOD QUALITY, PERCEIVED PRICE, DAN RESTAURANT TRUST
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 16
, No 2
(2021)
This study aims to examine a model of the determinants of actual purchase behavior in the context of the restaurant industry. This research specifically examines whether perceived food quality and perceived price have a direct or indirect effect on actual purchase behavior through restaurant trust as a mediating variable in the context of the restaurant industry. Data collection was carried out using an online survey involving 295 respondents who had read online reviews about the restaurants the...
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THE EFFECT OF STORE IMAGE, RISK PERCEPTION, AND PRICE PERCEPTION ON CONSUMER BUYING INTEREST IN PRIVATE LABEL PRODUCTS
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 16
, No 2
(2021)
Alfamart is one of the modern retail companies in Indonesia that has many private label products. In the face of competition between retail businesses, Alfamart continues to expand the manufacture of private label products. This study aims to examine and analyze the effect of store image, risk perception, and price perception on consumer buying interest in private label products. Objects that will be used as respondents in this study are consumers of Alfamart Gringsing in Batang Regency. Purposi...
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DESAIN ULANG KEMASAN PRODUK MAKANAN TRADISIONAL JENANG KHAS KABUPATEB KUDUS UNTUK MENINGKATKAN DAYA BELI MASYRAKAT
JURNAL ILMIAH KOMPUTER GRAFIS
Vol 5
, No 1
(2021)
Packaging is one part of the product as a whole. Packaging must be able to attract the attention of consumers. Getting the attention of consumers is very important, because if a product does not get the attention of consumers (consumer attention), then consumers will not have a picture of the product (Hine, 1995). Packaging can give an initial picture of a product, both in terms of quality and value offered. “Jenang Kudus” is a type of traditional food originating from the city of Kudus....
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PENGEMBANGAN E-MODUL METODE TOTAL PHYSICAL RESPONSE DALAM MENGENALKAN KOSAKATA PADA ANAK USIA 4-5 TAHUN DI TK NUSA INDAH, DESA TOTO UTARA, KEC. TILONGKABILA, GORONTALO
JURNAL AUDI: Jurnal Ilmiah Kajian Ilmu Anak dan Media Informasi PAUD
Vol 9
, No 1
(2021)
This research was carried out with the aim of being a learning solution by developingan E-Module Total Physical Response (TPR) method in introducing vocabularyto children aged 4-5 years (development research in group A, Nusa Indah Kindergarten,North Toto Village, Tilongkabila District, Kab. Bone Bolango, Gorontalo).The method used in this study is a research and development method with the Hannafinand Peck model. In collecting data using observation, interviews, documentationand questionnaires i...
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Artificial Intelegence Pemanfaatan Metode Hill Climbing Mencari Lintasan Terpendek Objek Wisata Menggunakan sistem Informasi
Jurnal Elektronika dan Komputer
Vol 1
, No 2
(2021)
The search is often used to search for the shortest route, the Hill Climbing Method is a part of the test that uses heuristic functions. The problem that is often encountered is in the form of miscalculations in calculating the distance so that it requires long distances, costs a lot and takes a very long time. To solve this case, it can be solved by making a structure graph by looking at the city points from the two sides of the point to be passed. Using an algorithm can help make it easier to...
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Peningkatan Mutu Kreativitas Masyarakat Melalui Pemanfaatan Kerajinan Tangan Anyaman di Dukuh Jiwir Magetan
Muhammad Anthori
; Ludiya Yayang Mirana
; Muhammad Fahmi Johan Syah
; Endang Fauziati
; Muhibuddin Fadhli
; Eny Pemilu Kusparlina
Buletin KKN Pendidikan
Vol 3
, No 2
(2021)
Pengabdian ini bertujuan untuk meningkatkan kreativitas dalam segi motif dan variasi pada anyaman bambu, menambah daya tarik konsumen, peningkatan peminat pada kerajinan tangan tradisional, dan ekonomi pengrajin sendiri meningkat. Metode pelaksanaan kegiatan KKN Pengabdian masyarakat ini dilakukan melalui beberapa tahap, (1) Melakukan koordinasi dengan pemerintah desa yaitu lurah Desa Sendangagung, RT, perajin anyaman bambu Dukuh Jiwir RT 02 RW 01 Desa Sendangagung, (2) Tahap identifikasi berupa...
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