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THE IMPORTANCE OF HEDONIC AND SYMBOLIC VALUE ON CUSTOMER ENGAGEMENT AND ONLINE IMPULSIVE BUYING TENDENCY: THE CASE OF GENERATION Z
Amdar, Amdar
; Wirakusuma, Alvin
; Hertanto, Noel
; Anggriani, Andi Nurhalizah
; Adelfy, Muhammad Fadel
; Ardyan, Elia
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 19
, No 2
(2024)
The phenomenon of impulsive online buying in Indonesia has become an important concern with the increasing use of the internet and e-commerce platforms, especially among Generation Z. Online impulsive buying is an unplanned purchasing action triggered by external stimuli, often driven by the hedonic and symbolic value of the product or service. This research aims to examine the influence of hedonic and symbolic values on customer engagement and the tendency for impulsive online buying, particula...
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The Effect of Kegel Exercise on Pelvic Floor Muscle Endurance in Postpartum Mothers with Spontaneous Birth with Perineal Tears
Jurnal Kesehatan
Vol 17
, No 3
(2024)
Pendahuluan: Kegel exercise merupakan suatu latihan menggunakan metode non invasif dengan cara mengencangkan dan mengendurkan otot dasar panggul, sehingga dapat mempercepat proses penyembuhan perineum untuk meningkatkan daya tahan otot dasar panggul. Metode: Penelitian menggunakan quasy experiment design. Sampel penelitian terdiri dari 20 responden yang dibagi menjadi kelompok perlakuan dan kelompok kontrol. Pada kelompok perlakuan diberikan kegel exercise 2 kali sehari. Penelitian dilakukan sel...
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THE INFLUENCE OF WORD OF MOUTH AND PRODUCT QUALITY ON MEDIATED LOYALTY BY PURCHASING DECISION FURNITURE BY CONSUMERS
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 19
, No 2
(2024)
The purpose of this research is to analyze the influence of product quality, price perception and location on customer satisfaction at Warmindo Barokah Kedungmundu. The population in this study were Warmindo Barokah Kedungmundu customers. The research method used was purposive sampling. The data used were 99 respondents using the questionnaire data collection method. Data analysis uses multiple linear analysis. The results from respondent data prove that product quality has a positive and signif...
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THE EFFECT OF AUDIT FEE , AUDIT TENURE AND PUBLIC ACCOUNTING FIRM (KAP) SIZE ON AUDIT QUALITY (STUDY ON BANKING COMPANIES LISTED ON THE BEI, 2020-2022)
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 19
, No 2
(2024)
This research aims to determine the influence of audit fees , audit tenure and KAP size on audit quality in banking sector companies listed on the Indonesia Stock Exchange in 2020-2022. This type of research is quantitative using secondary data originating from the company's annual report. The population of this research was 47 banking companies. And the sample in this study was 29 companies selected using side purposive techniques . The data analysis technique in this research uses logistic reg...
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FIRM CREATED VERSUS USER GENERATED: WHICH DRIVES CONSUMER PURCHASE INTENTION ON SNACK BAR PRODUCTS?
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 19
, No 2
(2024)
This study aims to examine the influence of firm created social media communication and user generated social media communication on purchase intention directly and indirectly through the mediation of brand awareness and brand passion. The research model was tested on Fitbar brand snack bar products. Primary data was obtained through a survey of 150 respondents. Sampling was carried out with a nonprobability-purposive sampling approach. The results of the hypothesis test using SEM-PLS indicated...
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EMPLOYEE PERFORMANCE IMPACTED BY WORK ENVIRONMENT AND COMPENSATION THROUGH LOYALTY AT PUSKESMAS CERME
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 19
, No 2
(2024)
This study aims to identify the significant influence of the work environment and salary on employee performance at Cerme Public Health Center. The sample consists of 50 employees from various divisions of Cerme Public Health Center, selected using the Proportional Random Sampling technique. This research employs an explanatory method with a quantitative approach, and data were collected through questionnaires. Data analysis was conducted using Partial Least Square (PLS) to test both direct and...
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The Relationship Between Age and Stress on Sleep Quality
Jurnal Kesehatan
Vol 17
, No 3
(2024)
Pendahuluan: Kualitas tidur pada masa remaja akhir seringkali terganggu oleh kebiasaan tidur larut malam. Selain itu, kualitas tidur juga dipengaruhi oleh faktor biologis, usia, dan gangguan psikologis seperti stres. Tujuan penelitian ini adalah menganalisis hubungan antara usia dan stres terhadap kualitas tidur pada remaja akhir. Metode: Jenis penelitian ini merupakan penelitian observational analystical dengan desain penelitian cross sectional. Sampel penelitian terdiri dari remaja akhir berus...
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EXPLORATION OF THE RELATIONSHIP BETWEEN INNOVATIVE BEHAVIOR AND SAFETY PERFORMANCE OF THE SEMARANG BASARNAS SAR TEAM
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 19
, No 2
(2024)
Safety performance in search and rescue institutions such as BASARNAS is very important but has not been widely researched in the Indonesian context. This study analyzes the relationship between safety leadership, safety training, innovative behavior, and safety performance at the BASARNAS Semarang Office. Using a quantitative approach, data was collected from 80 employees through an online questionnaire and analyzed with Structural Equation Modeling (SEM-PLS). The results show a significant b...
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The Correlation Between Social Comparison and Depression in Adolescents Aged 12-24 Years in Suci Village, Manyar District, Gresik
Jurnal Kesehatan
Vol 17
, No 3
(2024)
Pendahuluan: Perbandingan sosial merupakan perilaku yang sering terjadi pada remaja yang cenderung membandingkan dirinya dengan orang lain, berdasarkan status sosial, status ekonomi, kecantikan, ciri kepribadian, kemampuan, pendapat, reaksi emosi, dan sebagainya. Kecenderungan melakukan perbandingan sosial yang dilakukan remaja lebih besar ketika mengevaluasi dirinya sendiri yang dapat menimbulkan ketidakpuasan terhadap dirinya sendiri dan menimbulkan dampak negatif maupun positif, sehingga dapa...
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Analisis Business Model Canvas pada Bisnis Creative Package di Industri Kreatif Digital
Populer: Jurnal Penelitian Mahasiswa
Vol 3
, No 4
(2024)
The Business Model Canvas (BMC) is a crucial tool for mapping out strategic components of a business. This paper examines the application of BMC in the creative package business within the digital creative industry. The study aims to understand how value propositions, customer segmentation, revenue streams, and other elements interact to drive innovation and competitiveness. Using qualitative methods, including literature reviews and case studies, the research identifies key insights for optimiz...
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