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CONSUMER DECISION MODEL: PRICE PERCEPTION, PRODUCT QUALITY, BRAND IMAGE INFLUENCE DECISIONS TO PURCHASE SMARTPHONE iPhone IN INDONESIA
Stability: Journal of Management and Business
Vol 8
, No 1
(2025)
The purpose of this study is to analyze the factors that influence consumer purchasing decisions on iPhone Smartphone products in Indonesia. The data analysis method used is quantitative primary data. The data used in this study used a questionnaire instrument via Google Form from 100 respondents. The research data was processed using the SPSS Program application. The sampling method in this study was non-probability sampling with a purposive sampling technique. The results of the study indicate...
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Prediksi Harga Mobil Bekas Berdasarkan Tipe Penjual dan Jenis Kendaraan Menggunakan Regresi Linier
Jurnal Elektronika dan Komputer
Vol 4
, No 2
(2025)
The growing demand for affordable transportation has significantly expanded the used car market. This study aims to develop optimal sales strategies by analyzing seller types and vehicle categories through exploratory data analysis and linear regression techniques. Using a cleaned public dataset of over 150,000 used car listings in Germany, key variables such as registration year, mileage, vehicle type, and seller type were examined. Results indicate that individual sellers dominate the mark...
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Pengaruh Kompensasi Dan Lingkungan Kerja terhadap Kinerja Karyawan dengan Kepuasan Kerja Sebagai Variabel Mediasi pada Super Dazzle Geyajan
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
The purpose of this study is to examine how Super Dazzle Gejayan's pay and work environment affect staff performance, using job satisfaction as a mediating variable. Quantitative research is the research methodology employed. The 142 employees of Super Dazzle Gejayan made up the study's population. Partial Least Square (PLS) with Convergent Validity, Factor Loading, Cronbach Alpha Discriminant Validity, Cross Loading, Reliability, Composite Reliability, R Square, and Hypothesis Testing tests wer...
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Pengaruh Gaya Kepemimpinan dan Kompensasi terhadap Kinerja Karyawan Melalui Motivasi Kerja sebagai Variabel Intervening pada Pamella Tiga Yogyakarta
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
This study aims to analyze the effect of leadership style and compensation on employee performance with work motivation as an intervening variable at Pamella Tiga Yogyakarta. The population and sample in this study were Pamela Tiga Yogyakarta employees totaling 45 respondents. This research uses a quantitative approach with survey method and data analysis using SmartPLS with Concurrent Validity test, Loading Factor, Average Variane Extracked (AVE), Discriminant Validity, Fornel Larcker, Cross Lo...
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Pengaruh Harga Produk, Kualitas Produk, dan Brand Image Terhadap Keputusan Pembelian Aqua di Kota Kendal
Muhammad Alvinnur Budiansyah
; Muhammad Alvinnur Budiansyah
; Aqmala, Diana
; Eko Waluyo, Dwi
; Setiawan, Aries
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
Aqua, as a leading bottled mineral water brand in Indonesia, faces challenges in maintaining its market share amid increasing competition and boycott issues. This study aims to analyze the impact of product quality, product pricing, and brand image on purchasing decisions for Aqua in Kendal City. The research employs both quantitative and qualitative methods. Data collection techniques involve distributing questionnaires to 188 respondents and conducting interviews with 10 respondents. The r...
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Pengaruh Frekuensi Rapat Dewan Komisaris dan Karakteristik Dewan Komisaris terhadap NilaiPerusahaan di Sektor Properti dan Real Estate
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
This study aims to analyze the effect of the frequency of board of commissioner meetings and the size of the board of commissioners on company value in the property and real estate sector listed on the Indonesia Stock Exchange (IDX) during the period 2020 to 2023. This study uses a quantitative approach, this study utilizes secondary data obtained from the company's annual report. Of the total 94 companies listed on the IDX, the purposive sampling method was used to filter data according to cert...
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Transformasi Limbah Menjadi Manfaat: Edukasi Pembuatan Lilin Wangi dari Minyak Jelantah
Rita Dwi Ratnani
; Helmy Purwanto
; Aufa Fahmazida
; Meta Liftyastuti
; Muhammad Rafi Najib
; Diah Ayu Lestari
; Irvan Sovian
; Luthfiyah Harum Pratiwi
; Muhamad Hafid Falihurrozan
; Nesia Ursulla Endarhadi
; Assyifa Khairunnisa
; Bayu Fredo Wicaksono
; Erika Febiana Lasifa
Palawa: Jurnal Pengabdian Kepada Masyarakat
Vol 4
, No 1
(2025)
Minyak jelantah merupakan limbah rumah tangga yang berpotensi mencemari lingkungan dan membahayakan kesehatan apabila digunakan secara berulang atau dibuang sembarangan. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan edukasi melalui pelatihan kepada warga, khususnya menambah wawasan bagi ibu-ibu PKK di Kelurahan Jatirejo, Kecamatan Gunungpati, Kota Semarang. Pelatihan mengenai pemanfaatan minyak jelantah menjadi produk bernilai guna, yaitu lilin wangi. Metode pelaksanaan me...
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Efektivitas Motion graphic sebagai Media Kampanye Sosial untuk Meningkatkan Kesadaran Literasi Digital generasi muda
JURNAL ILMIAH KOMPUTER GRAFIS
Vol 18
, No 1
(2025)
The development of digital technology has driven substantial transformation in communication patterns and access to information, especially among the younger generation. However, the relatively low level of digital literacy is still a problem that requires strategic handling. This study aims to examine the effectiveness of using motion graphics a social campaign medium in increasing awareness of digital literacy among the younger generation. research methodology applied uses a quantitative appro...
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Implementasi Manajemen Pengembangan Karier Pegawai Negeri Sipil melalui Promosi Jabatan di Badan Kepegawaian dan Pengembangan Sumber Daya Manusia Kota Medan
Public Service And Governance Journal
Vol 6
, No 1
(2025)
One of the activities of ASN management is career development such as promotion. This study aims to analyze the extent to which the implementation of career development management of Civil Servants (PNS) through promotions at the Medan City Personnel and Human Resources Development Agency. The implementation of civil servant career development management in BKPSDM Medan City has been well implemented but there are still obstacles. The method used in this research is descriptive research with a q...
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Evaluasi Kualitas Layanan Kampus Inklusif: Pengaruh Dimensi Servqual terhadap Kepuasan Mahasiswa Penyandang Disabilitas
Ayuni Syazana
; Xenia Cerry Novia
; Muhammad Naufal Husain
; Kamila Nurul Hanifah
; Gheahaq Danty El Zahra
Public Service And Governance Journal
Vol 6
, No 2
(2025)
An inclusive university education is the right of every individual, including students with disabilities. However, in Indonesia, this group still often faces various obstacles in accessing adequate campus facilities. The purpose of this study examines the extent to which campus service quality, according to the 5 dimensions of SERVQUAL, affects the satisfaction of active students with disabilities at Universitas Airlangga. Quantitative approach with survey data collection method with questionnai...
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