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Pengaruh Trend Fashion, Life Style, Brand Image Terhadap Keputusan Pembelian dan Niat Beli Ulang pada Dunia Hijab L-Scraft Lamongan
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 3
, No 2
(2025)
In today’s modern era there are a lot of muslim women who wear hijab with various models, motifs, trends that adjust to fashion trend, life style, brand image of today muslim women. The purpose of this study is to provide an understanding of marketing management and to find out the influence of trend fashion, life style, brand image on purchase decisions and repurchase intentions in the world of L-scraft Lamongan hijab. The sample taken was 90 and used the questionnaire distribution techni...
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Gantungan Kunci sebagai Produk Merchandise : Inovasi dan Strategi Kewirausahaan untuk Pengusaha Muda
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 3
, No 2
(2025)
Key chains are popular merchandise items with significant potential in the world of entrepreneurship. This product serves not only as an accessory but also as a promotional tool and brand identity. This study examines innovations in key chain design and materials, along with entrepreneurial strategies that young entrepreneurs can use to enhance their competitiveness in the market. With a creative approach and the application of technologies like laser cutting, 3D printing, and eco-friendly mater...
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Analysis of the Potential of Mossak Batak as a Tourist Attraction in Toba Regency
An International Journal Tourism and Community Review
Vol 2
, No 1
(2025)
Mossak Batak Toba is a traditional martial art originating from the Batak Toba ethnic group in North Sumatra, passed down through generations. Characterized by swift, agile, and powerful movements, Mossak is not only a physical discipline but also embodies spiritual values such as courage, discipline, and loyalty. This study aims to identify and analyze the potential of Mossak Batak as a tourist attraction in Toba Regency from cultural, economic, and social perspectives, and to formulate strateg...
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Determination of pH value and Vitamin C Levels in Spontaneous Fermented Kimchi and Pickles by Acid Lactic Bacteria
Suleman, Dininurilmi
; Rizki, Prajwalita Rukmakharisma
; Susanto, Fika
; Rahmawati, Ayu
; Zhulaikah, Hanif Nur
; Aulia, Maulida
; Puspitasari
; Firdaus, Nova Novia
; Ajeng, Shavira
; Hapsari, Alifia Karina
Journal of Food and Agricultural Product
Vol 5
, No 1
(2025)
Fermentation is the process of chemical transformation in an organic substrate through the activity of enzymes produced by microorganisms. Food fermentation provides some nutritional benefits. It also helps to maintain and increase the nutritional value of food such as vitamin C. Vitamin C, which satisfies the nutritional needs of a balanced diet, is found in abundance in fruits and vegetables. However, there is currently no preservation method that can maintain the amounts of ascorbic acid that...
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ANALISIS BUDAYA ORGANISASI TERHADAP KINERJA DI LINGKUP UMKM WILAYAH TAMANSARI, KOTA TASIKMALAYA
Jurnal Manajemen Sosial Ekonomi
Vol 4
, No 1
(2025)
Organizational culture is a system of values, norms and beliefs held by a group of people in an organization that differentiates it from other organizations. This definition can also be seen as a pattern of basic assumptions discovered or developed by a group of people as they interact with each other. Organizational culture can also be interpreted as the characteristics or guidelines implemented by each member of an organization or company. Micro, Small, Small and Medium Enterprises (UMKM) are...
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Efektivitas Celebrity Endorser Dalam Meningkatkan Brand Awareness Produk Streetwear
Jurnal Audience: Jurnal Ilmu Komunikasi
Vol 8
, No 1
(2025)
Celebrity endorser adalah seorang selebiriti yang menggunakan ketenarannya untuk mewakili suatu merek ke masyarakat. Endorsement berfungsi membantu menambah nilai penjualan suatu produk atau layanan. Tujuan dari penlitian ini adalah menganalisis Efektivitas Penggunaan Celebrity Endorser dalam Meningkatkan Brand Awareness Produk Streetwear. Metode penelitian yang digunakan adalah metode kualitatif dengan pendekatan deskriptif, data dikumpulkan dari wawancara, observasi, dan dokumentasi. Teknik pe...
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Analysis of the Implementation of PBL (Problem-Based Learning) in Stimulating Religious and Ethical Aspects in Early Childhood
Paudia
Vol 14
, No 1
(2025)
The application of religious and moral aspects is important to be stimulated in early childhood, by using the PBL (Problem Based Learning) learning method. This study aims to analyze teacher strategies in stimulating the ability of religious and moral aspects in early childhood at TK TA Suwawal Timur 06. The research method uses the planning, socialization and implementation stages. Data collection techniques through observation, interviews, and documentation. The place of this research was carr...
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Comparative Analysis of Distance Metrics in KNN and SMOTE Algorithms for Software Defect Prediction
Maulidha, Khusnul Rahmi
; Lambung Mangkurat University
; Faisal, Mohammad Reza
; Lambung Mangkurat University
; Saputro, Setyo Wahyu
; Lambung Mangkurat University
; Abadi, Friska
; Lambung Mangkurat University
; Nugrahadi, Dodon Turianto
; Lambung Mangkurat University
; Adi, Puput Dani Prasetyo
; National Research and Innovation Agency (Badan Riset dan Inovasi Nasional)
; Hariyady, Hariyady
; Universiti Malaysia Sabah
Telematika
Vol 18
, No 1
(2025)
As the complexity and scale of projects increase, new challenges arise related to handling software defects. One solution uses machine learning-based software defect prediction techniques, such as the K-Nearest Neighbors (KNN) algorithm. However, KNN’s performance can be hindered by the majority vote mechanism and the distance/similarity metric choice, especially when applied to imbalanced datasets. This research compares the effectiveness of Euclidean, Hamming, Cosine, and Canberra distance met...
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SOSIALISASI PENGGUNAAN GOOGLE FAMILY LINK SEBAGAI DIGITAL PARENTING CONTROL DI PKBM TINTA ILMU TANGERANG SELATAN
Inovasi Teknologi Informasi Dan Komputer Untuk Masyarakat
Vol 5
, No 1
(2025)
Sosialisasi penggunaan google family link digital parenting control di PKBM Tinta Ilmu BSD, Tangerang Selatan menandai sebuah langkah inovatif dalam menyelaraskan tradisi pendidikan dengan perkembangan teknologi. Perkembangan teknologi digital membawa dampak signifikan pada kehidupan anak-anak. Akses yang mudah terhadap perangkat digital berpotensi menimbulkan berbagai masalah, seperti kecanduan gadget dan paparan konten negatif. Pengabdian masyarakat ini bertujuan untuk meningkatkan literasi di...
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Environmentally Glowing: Eco-Linguistic Reading on Natural Skin Care Advertisement
RADIANT: Journal of Applied, Social, and Education Studies
Vol 5
, No 3
(2025)
The growing competition in the skincare industry has prompted brands to adopt eco-friendly labeling to attract environmentally conscious consumers and promote global sustainability efforts. This study focused on how natural skincare advertisements use green advertising strategies to promote their product. This study aims to address this gap by analyzing how three skincare brands, Sukin, From This Island, and Oasea, employ eco-linguistic elements in their Instagram advertisements. The research hi...
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