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Strategi Digital Marketing dalam Mempertahankan Loyalitas Pelanggan di Bisnis Kuliner dengan Menggunakan Metode Sostac (Studi Kasus di Warung Makan Djago Jowo)
Hikmat, Ryan Fahmi
; Universitas Islam Negeri Prof. KH. Saifuddin Zuhri Purwokerto
; Utama, M. Agriawan Satria
; Universitas Islam Negeri Prof. KH. Saifuddin Zuhri Purwokerto
Probisnis
Vol 17
, No 2
(2024)
Saat ini, bisnis kuliner sedang berkembang pesat karena makanan merupakan kebutuhan esensial bagi manusia. Untuk mengantisipasi persaingan dan menjaga loyalitas pelanggan Warung Djago Jowo maka diperlukan perancangan strategi digital marketing. Tujuan penelitian ini adalah untuk menganalisis dan merancang strategi digital marketing Warung Djago Jowo dalam memasarkan produk dengan menggunakan metode SOSTAC. Metode SOSTAC menggunakan pendekatan pada aspek situation analysis, objectives, strategy,...
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PERBEDAAN STATUS GIZI BALITA PADA KELUARGA MISKIN PEROKOK DAN BUKAN PEROKOK
Jurnal Kesehatan Al-Irsyad
Vol 9
, No 2
(2024)
Periode anak usia bawah lima tahun (Balita) merupakan periode penting dalam proses pertumbuhan dan perkembangan anak. Status gizi kurang pada masa Balita dapat menyebabkanketerlambatan pertumbuhan badan, perkembangan otak, dan penurunan daya tahan tubuh.Jumlah kematian anak yang disebabkan oleh keadaan gizi buruk saat ini masih tinggi.Penyebab gizi kurang pada Balita selain pola asuh yang salah juga banyak dikaitkan dengansosial ekonomi yang rendah. Pada keluarga miskin penggunaan uang untuk rok...
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Transformasi Melalui Keteladanan : Gaya Kepemimpinan Yesus dalam Manajemen Pendidikan Kristen
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 3
, No 4
(2024)
This study reveals the power of Jesus' leadership style in Christian education, highlighting the principles of exemplary, service, and sacrifice as the main pillars for creating a conducive learning environment. The results of the study indicate that the implementation of Jesus' leadership model has a positive impact on the formation of spiritual and ethical character of students and staff. It is recommended that Christian educational institutions develop leadership training programs that integr...
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Analysis of the Influence of the Use of Social Media Instagram, Business Location, and Destination Image on Interest in Revisiting the Karo Strawberry Garden
Proceeding. of The International Conference on Business and Economics
Vol 2
, No 2
(2024)
This study aims to analyze the influence of the use of Instagram social media, business location, and destination image on the interest in visiting Karo Strawberry Garden again. Along with the development of experiential tourism, the use of social media is one of the important factors in attracting visitors, especially for natural tourist destinations such as strawberry farms. This study uses quantitative methods with multiple linear regression approaches to measure how much influence each indep...
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PELATIHAN PERANGKAT LUNAK DESAIN KAPAL SEBAGAI INISIASI PENDIDIKAN MICROCREDENTIAL BAGI MASYARAKAT
Satoto, Sapto Wiratno
; Handayani, Rita
; Aisyi, Rahadatul
; Susmana, Haris
; Febrina, Laila
; Regie, Muhammad
; Putri, Dina Indriana
Abdi Masya
Vol 5
, No 2
(2024)
The high demand for drafters provides new opportunities in the world of education. Many prospective students who do not pass the educational entrance selection try to find a credible institution to accommodate the needs of a competency training institution. Batam State Polytechnic is trying to take a role by providing microcredential classes which have a skills certification output for its students. This program was tried by carrying out community service activities as a form of initiation of mi...
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Physicochemical and Organoleptic Characteristic of Velva with Variation Sweet Potatoes Types (Ipomea batatas) and Addition of Extract Kecombrang Flower (Etlingera elatior): Karakteristik Fisikokimia dan Organoleptik Velva dengan Variasi Jenis Ubi Jalar (Ipomea batatas) dan Penambahan Ekstrak Bunga Kecombrang (Etlingera elatior)
Agrobioteknologi
Vol 1
, No 2
(2024)
Velva is frozen food product has low fat and made from crushed fruit or vegetables that has a similar texture like ice cream. Sweet potatoes used as a raw material it is an innovation of food processing to increase economic value. The addition of kecombrang extract creates a new taste and has a lot of nutritional content such us high antioxidant. The research of objective is to determine the characteristic of velva varietas of sweet potatoes and addition of kecombrang flower extract based on lon...
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DOI
Physicochemical and Organoleptic Characteristic of Velva with Variation Sweet Potatoes Types (Ipomea batatas) and Addition of Extract Kecombrang Flower (Etlingera elatior): Karakteristik Fisikokimia dan Organoleptik Velva dengan Variasi Jenis Ubi Jalar (Ipomea batatas) dan Penambahan Ekstrak Bunga Kecombrang (Etlingera elatior)
Agrobioteknologi
(2024)
Velva is frozen food product has low fat and made from crushed fruit or vegetables that has a similar texture like ice cream. Sweet potatoes used as a raw material it is an innovation of food processing to increase economic value. The addition of kecombrang extract creates a new taste and has a lot of nutritional content such us high antioxidant. The research of objective is to determine the characteristic of velva varietas of sweet potatoes and addition of kecombrang flower extract based on lon...
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DOI
Case Study of Rose Water Antioxidant Activities with Variations of Filtering Methods: Studi Kasus Aktivitas Antioksidan Air Mawar Dengan Variasi Metode Penyulingan
Agrobioteknologi
Vol 1
, No 2
(2024)
Red roses (Rosa damascena Mill) are a type of rose with a distinct aroma and a deep red color. Roses are usually used as decoration, but it also has health benefits. Roses have bioactive compounds and anthocyanin pigments that act as antioxidants. The expected outcome of this research is to produce rose water products that have a strong aroma and have high antioxidant activity. This study used a factorial Completely Randomized Block Design (RAKL) method. The factor used is the variation of the d...
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1 Sitasi
Characteristics Of Fish Nugget with Tapioca Flour and Carrot Flour (Daucus carota L): Karakteristik Naget Ikan dengan Bahan Pengisi Tepung Tapioka dan Tepung Wortel (Daucus carota L)
Agrobioteknologi
Vol 1
, No 2
(2024)
Nugget is processed mashed meat. Several types of fish such as tuna, tilapia, and snapper have the potential to increase sales value and can be used as raw material for nuggets, because apart from having quite high proteins, they also have thick flesh. Carrot flour has high levels of fiber and also high levels of beta-carotene. The purpose of this study was to determine the characteristics of fish nuggets which were high in fiber and beta-carotene with variations in the addition of carrot flour,...
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2 Sitasi
Case Study of Rose Water Antioxidant Activities with Variations of Filtering Methods: Studi Kasus Aktivitas Antioksidan Air Mawar Dengan Variasi Metode Penyulingan
Agrobioteknologi
(2024)
Red roses (Rosa damascena Mill) are a type of rose with a distinct aroma and a deep red color. Roses are usually used as decoration, but it also has health benefits. Roses have bioactive compounds and anthocyanin pigments that act as antioxidants. The expected outcome of this research is to produce rose water products that have a strong aroma and have high antioxidant activity. This study used a factorial Completely Randomized Block Design (RAKL) method. The factor used is the variation of the d...
Google Scholar
DOI