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ANALISIS PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMILIHAN PTS YANG DIMEDIASI VARIABEL BRAND IMAGE (Studi Pada Siswa SMAN di Kota Semarang)
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 13
, No 2
(2018)
The phenomenon that occurs in high school graduates and equivalent post graduation is always preoccupied with making choices in higher education. The priority that is his choice is to enter the State University. The reality that exists with various regulations from State Universities (PTN) is very competitive, which includes very minimal capacity.This condition causes Private Higher Education (PTS) to always increase the intensity of competition among higher education service providers. This cau...
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KUALITAS LAPORAN KEUANGAN DAN FAKTOR-FAKTOR YANG MEMPENGARUHINYA (Sudi Kasus Pada DPKAD Kota Semarang)
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 13
, No 2
(2018)
The purpose of this study are to analyze the influence of implementation Good Government Governance, Government Accounting Standards, Monitoring, Quality of Local Government Reform, Human Resource Competency, and Financial Accounting System on the Quality of Financial Statements in DPKAD Semarang City. The object in this study is SKPD staff in DPKAD Semarang City. This study uses primary data obtained by spreading the questionnaire. Sampling was done by using purposive sampling method and the sa...
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PREDIKTOR DISPOSISIONAL ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) AGEN ASURANSI DAN MANAJER (STUDI PADA PERUSAHAAN ASURANSI DI JAWA TENGAH)
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 13
, No 2
(2018)
Some variales in the organizational behavior that greatly affect the performance of employees are productivity, absenteeism, turnover, and job satisfaction, deviant behavior in the workplace and Organizational Citizenship Behavior. When associated with the empirical situation in business, in the field of insurance the role of sales force (insurance agent) becomes very important for the company. This profession requires the sales force to move closer to prospective customers both individuals and...
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MEMBANGUN KINERJA KARYAWAN MELALUI KOMPENSASI, KOMPETENSI DAN DISIPLIN KERJA TERHADAP KINERJA PERAWAT RSI SULTAN AGUNG SEMARANG
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 13
, No 2
(2018)
The purpose of this study was to find out Compensation, Competence, Work Discipline either partially or simultaneously on the performance of nurses at RSI Sultan Agung Semarang. The research method used multiple regression analysis, this study at RSI Sultan Agung Semarang. The results showed that Compensation had a significant positive effect on the performance of RSI Sultan Agung Semarang Employees. Competence also had a significant positive effect on the performance of employees of RSI Sultan...
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Peran Celebrity Endorser Dalam Buying Decision
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 8
, No 2
(2018)
The purpose of this study was to determine the role of celebrity endorsers on buying decisions. Using purposive sampling technique with 70 respondents which obtained from distributing questionnaires to buyers at PT. Timbul Jaya Motor Boyolali. Based on the multiple linear regression analysis method, either partially or jointly, it shows that the variables of attractiveness, credibility, and expertise of the celebrity endorser studied have a significant effect on buying decision. The Adjusted R-S...
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PENGARUH CAPITAL ADEQUACY RATIO, NON PERFOMING FINANCING, FINANCING TO DEPOSIT RATIO, BIAYA OPERASIONAL, DAN PENDAPATAN OPERASIONAL, DAN UKURAN PERUSAHAAN TERHADAP RETURN ON ASSET BANK UMUM SYARIAH DI INDONESIA
Jurnal Ekonomi dan Kewirausahaan
Vol 18
, No 2
(2018)
This research is meant to find out the influence of the variables of Capital Adequacy Ratio (CAR), Non Perfoming Ratio (NPF), Financing to Deposit Ratio (FDR), (BOPO) dan Firm size to Return on Asset of Islamic banks operating in Indonesia from 2014 – 2016. The sample collection technique has been carried out by using purposive sampling method with the criteria of Islamic banks makes an annual financial report in the period 2014 – 2016, has been published in Islamic banks and banking compani...
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PENGARUH MOTIVASI, DISIPLIN KERJA, DAN KEPEMIMPINAN TERHADAP KINERJA KARYAWAN PT TELKOM AKSES SOLO
Jurnal Ekonomi dan Kewirausahaan
Vol 18
, No 2
(2018)
This research in order to know how the of motivation, discipline and leadership against the work performance of employees of PT Telkom is a good Solo partially Access and simultaneously. Research methodology using quantitative research, with a population of 300 employees and 100 respondents totaled sample using questionnaire motivation, discipline and leadership against the work performance of employees of PT Telkom Akses Solo either partially and simultaneously. Technique of data analysis resul...
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ANALISIS FINANCIAL DISTRESS DENGAN MENGGUNAKAN MODEL GROVER, ALTMAN Z-SCORE, SPRINGATE, DAN ZMIJEWSKI PADA PERUSAHAAN TELEKOMUNIKASI
Jurnal Ekonomi dan Kewirausahaan
Vol 18
, No 2
(2018)
This study aims to find out the predicted results of Grover, Altman Z-Score, Springate and Zmijewski models in predicting financial distress and knowing the accurate model used in telecommunication companies in Indonesia. This study compares the financial distress prediction model by analyzing the accuracy of each model. The data used in this research is the annual financial report of the company which is published by Bursa Efek Indonesia period 2013 - 2016. The sampling technique is purposive s...
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PENGARUH HARGA, PRODUK, PROMOSI, DAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN BUKU DI CV GRAMERA
Jurnal Ekonomi dan Kewirausahaan
Vol 18
(2018)
This research describe effect of product, price, promotion and distribution to purchasing decisions of book in CV Gramera Solo. Samples are taken from large consumer CV Gramera Solo which amounted to 35 agencies. This type of research uses quantitative research type, with convenience quoting sampling technique. Data obtained by spreading the questionnaire through CV sales. Gramera. The result of data analysis found that product, price, promotion and distribution have significant influence to pur...
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PENGARUH EXPERIENTIAL MARKETING TERHADAP PEMBELIAN ULANG DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI (Survei pada Konsumen Wedangan di Mojosongo Surakarta)
Jurnal Ekonomi dan Kewirausahaan
Vol 18
, No 1
(2018)
Aim of this research are to explain 1) influence of experiential marketing tocustomer satisfaction; 2) influence of customer satisfaction to repeat purchase; 3)explaining experiential marketing to repeat purchase and 4) explaining experientialmarketing to repeat purchase along customer satisfaction. This research is conducted atOmah Wedangan and Wedangan Konco Lawas Mojosongo Surakarta. Samplemeasurement is used as 165 respondents wih non-probability sampling technique andpurposive sampling meth...
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