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ANALISIS STRATEGI PT BUMYANG GLOVE DI YOGYAKARTA DALAM PENINGKATAN DAYA SAING
PT Bumyang Glove Prime was established in 2021, with its main product being golf gloves. The company produces and distributes more than 10 types of gloves, including golf gloves, hiking gloves, riding gloves, and winter gloves. This research aims to analyze the strategies adopted by PT Bumyang Glove in Yogyakarta to enhance the company's competitiveness in the glove industry.
The research method used is a qualitative approach with SWOT analysis, considering internal and external factors affectin...
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Pemanfaatan Sosial media marketing Dalam membangun UMKM HR-TEA
Pasha, Alif
; Lestari, Destianti
; Napitu, Benward Yehezkiel
; Amanda, Dhea
; Khatami, Abang Azzidan
; Habib Agil Munawar
; Anjas Pratama
; Tiara Fitari
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 3
, No 4
(2024)
This research discusses the utilization of social media as a marketing strategy to increase brand awareness and competitiveness of MSMEs (Micro, Small and Medium Enterprises), with a case study of HR-TEA in Pangkalpinang. A descriptive qualitative approach was used through interviews, observations, and the implementation of digital marketing strategies, such as Instagram account creation and Google Maps registration, to expand market reach and increase interaction with customers. The results sho...
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2 Sitasi
Tinjauan Penerapan Machine Learning pada Sistem Rekomendasi Menggunakan Model Klasifikasi
Populer: Jurnal Penelitian Mahasiswa
Vol 3
, No 4
(2024)
Technological advancements have brought significant transformations across various fields, including the application of machine learning in recommendation and classification systems. Machine learning leverages data processing, utilizes algorithms, and efficiently identifies patterns to produce accurate recommendations and predictions. This study aims to review machine learning-based recommendation system approaches, analyze model performance, and compare the algorithms used. A literature review...
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Kosmetik Herbal Bahan Alami yang Berfungsi Sebagai Pelembab Kulit Berdasarkan Kajian Pustaka
Eny Widhia Agustin
; Mia Hafizah Tumangger
; Azkia Sandra Nugroho
; Friska Kirana Andieta Rinjani
; Miftakhul Jannah Aulia’ Alvina Setyowati
; Damarisa Febrina Yosheaningtyas
; Desty Faticha Rachma
; Kharisma Aprodita Az Zahra Putri Hiadayat
Jurnal Ventilator: Jurnal riset ilmu kesehatan dan Keperawatan
Vol 2
, No 4
(2024)
Herbal cosmetic products are increasingly being used by women nowadays because they are made from natural ingredients which have many benefits. For example, moisturizing the skin, the aim of this research is to discuss what natural ingredients can be used as ingredients in skin moisturizers. The method used in the research uses literature studies from national and international journals. The results obtained from research using this literature study show that the ingredients are natural. which c...
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Artikel Laporan Studi Kelayakan Bisnis “Warkop Kopi Kong” Dikota Palangka-Raya,Kalimantan Tengah
Populer: Jurnal Penelitian Mahasiswa
Vol 3
, No 4
(2024)
This feasibility study report aims to analyze the potential and feasibility of the Warkop Kopi Kong business in Palangka Raya City. This research was conducted using qualitative and quantitative descriptive methods. The data used includes primary and secondary data. Primary data is obtained through surveys of potential consumers and analysis of the business environment, while secondary data is obtained from various sources such as financial reports, demographic data and market trends. The analys...
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Hubungan Pola Asuh Orang Tua dengan Kejadian Stunting pada Balita di Wilayah Kerja Puskesmas Kajhu Kecamatan Baitussalam Kabupaten Aceh Besar
Jurnal Ventilator: Jurnal riset ilmu kesehatan dan Keperawatan
Vol 2
, No 4
(2024)
The stunting rate of Acehnese toddlers ranks 31st out of 34 provinces in Indonesia at 37, 3 percent. This number indicates that stunting is one of the public health problems in Aceh and become a threat to future generations. This study aims to see the correlation between parenting and stunting incidences of toddlers in Kajhu Public Health Center, Baitussalam, Aceh Besar. This study was a descriptive-analytical study with a cross-sectional design. The interview and questionnaire were used as data...
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Implementasi Strategi Pemasaran UMKM Pempek Palembang FC Melalui Media Sosial Instagram
Daniel Antonius Wijaya
; Daniel Antonius Wijaya
; Devita Sari
; Astriani Astriani
; Aidil Ramadhani
; Dian Renita Andiani
; David Fernando
; Tiara Fitari
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 3
, No 1
(2024)
This research aims to implement the marketing strategy of Pempek Palembang FC (Micro, Small, and Medium Enterprises) MSMEs through Instagram social media. Established in May 2022 in Bangka Belitung, Pempek Palembang FC offers Palembang specialty food products, namely pempek and tekwan. Despite its high market potential, this MSME faces serious challenges due to its lack of social media presence, resulting in limited marketing reach. This research used qualitative methods with interviews and obse...
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Pengaruh Kepuasan Kerja dan Komitmen Organisasi terhadap OCB Karyawan di Hotel Bukit Indah Lestari Baturaja
CiDEA Journal
Vol 3
, No 2
(2024)
This study aimed to determine the influence of job satisfaction and organizational commitment on organizational citizenship behavior (OCB) of employees at the Bukit Indah Lestari Baturaja Hotel. The data analysis technique used was Multiple Linear Regression. Based on the results of the partial analysis there was an influence of job satisfaction on organizational citizenship behavior (OCB) of employees at the Bukit Indah Lestari Baturaja Hotel with at-count (4.878) > t-table ( 2.009). Organiz...
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Pengaruh Media Sosial Terhadap Pemasaran Produk UMKM Cemilan Bosque di Era Digital
CiDEA Journal
Vol 3
, No 2
(2024)
This research aims to identify and analyze digital marketing strategies that are effective in increasing product sales in the online market. The research methods used include actor surveys of local businesses, and data analysis from digital platforms. Research results show that the use of social media, search engine optimization and content marketing play an important role in expanding market reach and attracting potential customers. Integrating e-commerce with digital marketing strategies such...
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City Brand Logo Design Methodology Using Local Citizen Participation Approach
Journal of Multimedia Trend and Technology
Vol 3
, No 3
(2024)
The cruciality of a logo for city branding interests is comparable to the need for seriousness in the design process. Several studies have stated that the main problems with city brand logo design methods are: the ineffective involvement of local communities, and the low understanding that city branding is more than just designing a logo. This study aims to formulate a city brand logo design method that (1) involves local communities and (2) is connected to the overall city branding process. To...
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