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Pemahaman Kritis Terhadap Naratif Iklan Rokok Djarum 76: Sebuah Eksplorasi Analisis Wacana Kritis
Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa
Vol 3
, No 2
(2024)
The use of critical theory as an analytical tool, especially in the context of the use of words in the Djarum 76 cigarette advertisement which raises critical questions. The aim of this research is first, to reveal the implied meaning in the Djarum 76 cigarette advertisement through a critical discourse analysis approach. Second, to explain the social meaning of the use of words in the advertisement in the context of general society. The method used is a critical discourse approach with an analy...
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Pengaruh Promosi Melalui Media Sosial Instagram dan Online Customer Review di Aplikasi Pesan Antar Makanan Terhadap Minat Beli Konsumen UMKM Eloka Corndog Kota Jambi
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 3
, No 2
(2024)
This research aims to determine and analyze the influence of the independent variable on the dependent variable. The method used in this research is a quantitative method. The sample in this study was 100 active Instagram users around the MSME Eloka Corndog, Jambi City. The research results show that social media (X1) has a significant effect on consumer buying interest (Y) with a Tcount value of 3.176>Ttable 1.984 and a Sig value of 0.002<0.05, which means Ho is rejected and Ha is accepte...
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Pengaruh E-Wom, Trust, Value Co-Creation, dan Brand Image Terhadap Purchase Intention
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 3
, No 2
(2024)
Purchase intention is an effective indicator to find out how interested consumers are in a product and can influence market potential. This research aims to test and analyze the influence of E-WOM, Trust, Value Co-creation, and Brand Image on Purchase Intention for Converse shoe products. The research approach used in this research is quantitative research. The population in this research is all people who have purchased Converse shoe products. This research uses a non-probability sampling techn...
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Strategi Pemasaran Digital Yang Efektif Untuk Meningkatkan Daya Saing Perusahaan di Era Digital
Irena Dinar Vania Sasikirana
; Aulia Safira Dewi
; Queena Aurora Khayzuran
; Sabrina Puspa Firdausy
; Denny Oktavina Radianto
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 3
, No 2
(2024)
Background: In an increasingly competitive digital era, digital marketing strategies are the key to increasing a company's competitiveness. Companies must be able to utilize digital platforms and media effectively to reach a wider audience and build closer relationships with consumers. This research aims to identify effective digital marketing strategies in increasing company competitiveness in the digital era. By understanding the latest trends and technology in digital marketing, companies can...
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Kampanye Edukasi Peduli Sampah Plastik: Analisis Semiotika Kampanye Peduli Sampah Plastik Pandawara Group Di Tiktok
Media and Empowerment Communication Journal
Vol 3
, No 1
(2024)
Kampanye peduli sampah plastik merupakan gerakan yang diinisiasi oleh 5 pemuda asal Bandung. Bernama Pandawara Group. Kampanye ini dilakukan diberbagai platform media sosial, khususnya TikTok. Penelitian ini bertujuan untuk mendiskripsikan dan menjelaskan bagaimana penyajian konten kampanye Pandawara Group dan cara Pandawara Group mengedukasi audiens-nya, serta menjelaskan bagaimana pengguna TikTok (audiens) merespon konten kampanye yang dibuat Pandawara Group. Penelitian ini menggunakan pendeka...
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Analisis Motivasi Belajar Intrinsik Terhadap Persepsi Indeks Prestasi Kumulatif Mahasiswa Program Studi Ilmu Keperawatan Universitas Abulyatama
Jurnal Ventilator: Jurnal riset ilmu kesehatan dan Keperawatan
Vol 2
, No 2
(2024)
Learning motivation can be divided into two types, namely intrinsic and extrinsic motivation. Intrinsic motivation comes from within the student's personality which can encourage them to take learning actions. Intrinsic motivation arises based on awareness of certain goals, not just attributes or ceremonies. The findings indicated that the level of intrinsic motivation of the nursing students at Abulyatama University was still low. The low level of motivation led to learning outcomes obtained th...
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Building Personal Branding as a Food Artist in Video Content: Study on the Tiktok Account @Sarakapril
Development and Business Communications
Vol 1
, No 1
(2024)
The widespread use of social media Tiktok, which was previously only used as a medium to entertain or record themselves, is now a new phenomenon that can be expanded into a communication tool for self-presentation or other meanings, which can be called personal branding. The researcher took one of the many cooking content creators in Indonesia who uses the social media tiktok as a means of personal branding, namely Sarah Eka Aprilia or who is fondly called Sarah Aprilia.This research is entitled...
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REPRESENTATION OF THE MEANING OF SUMBA CULTURE IN THE FILM MARLINA THE MURDERER IN FOUR ACT: SEMIOTIC ANALYSIS OF ROLAND BARTHES
Development and Business Communications
Vol 1
, No 1
(2024)
Films can revive values ​​that have fallen down, and even educate people about the existence of traditions that are currently being neglected or even not realized. As a reflection of the nation's culture, through films that still raise issues of cultural customs, until a belief is shown in the Representation of Sumba Cultural Meanings in the Film Marlina the Murderer in Four Acts. The method used is a qualitative descriptive approach with the theory of Roland Barthes. The results of this stu...
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COMMUNICATION STYLE OF TALKSHOW PROGRAM BROADCASTERS TO ATTRACT LISTENER AT REGIONAL PUBLIC BROADCASTING RADIO (RSPD) KLATEN
Development and Business Communications
Vol 1
, No 1
(2024)
In communicating, everyone has a dif erent communication style. In Klaten, CentralJava, there is Radio Siaran Publik Daerah (RSPD) Klaten. The broadcaster'scommunication style can be used to attract listeners at RSPD Klaten. By using acommunication style, an announcer can influence the message conveyed to thecommunicant or listener so that smooth communication and interaction can beestablished. The purpose of this study is to identify and analyze the communicationstyle of talk show broadcasters...
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LEADER COMMUNICATION STYLE AT THE OPERATIONS MANAGER PT. TIGA SEKAWAN LOGISTIK
Development and Business Communications
Vol 1
, No 1
(2024)
In a company, communication is something that cannot be separated, because with communication someone can convey and also receive information. Apart from that, to solve various problems in a company, an appropriate communication style is needed so that the company continues to run according to plans to achieve certain goals. The purpose of this research is to find out and describe leader communication style at the operations manager PT. Tiga Sekawan Logistik. The type and research method used is...
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