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Analisis Social Media Marketing Dan Influencer Marketing Terhadap Keputusan Pembelian Skincare
HATTA: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi
Vol 1
, No 2
(2024)
This study aims to analyse the effect of Social Media Marketing and Influencer Marketing on purchasing decisions for skincare products. Using a qualitative research method through a literature review, this study evaluated the effectiveness of both marketing strategies in influencing consumers. The results showed that Influencer Marketing has a significant influence due to its ability to build trust and emotional connection with the audience. In contrast, Social Media Marketing does not always ha...
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Analisis Business Model Canvas (BMC) pada Usaha Undangan Digital Untukmu
Populer: Jurnal Penelitian Mahasiswa
Vol 3
, No 4
(2024)
The development of digital technology has brought significant changes in the invitation industry, replacing conventional paper invitations with digital invitations that are more environmentally friendly and efficient. This study aims to analyze the business model of the Untukmu digital invitation business using the Business Model Canvas (BMC) framework. BMC includes nine key elements, namely customer segments, value propositions, channels, customer relationships, revenue streams, key resources,...
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The Impact of QRIS Payment Usage on Business Income Growth in MSMEs
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 17
, No 2
(2024)
This study aims to examine the effect of the implementation of the Quick Response Code Indonesian Standard (QRIS) in increasing business income, especially for Micro, Small and Medium Enterprises (MSMEs) using the Technology Acceptance Model (TAM) approach. The method used in this study is a descriptive quantitative approach, which aims to provide an overview of the QR Code implementation. The population in this study involved MSME owners, with a sample taken from 100 respondents through non-pro...
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Adopsi Penggunaan Layanan Digital Fintech pada Generasi X di Indonesia
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 17
, No 2
(2024)
This study aims to analyze the impact of effort expectancy, perceived enjoyment, and performance expectancy on behavioral intention through customer satisfaction in the use of digital fintech services, with a particular focus on Generation X (ages 44-59). Data were collected through a questionnaire adapted from the Unified Theory of Acceptance and Use of Technology (UTAUT) model, involving 175 Generation X respondents in Indonesia. The sampling method used was non-probability sampling with a pur...
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Potensi Shopeepay Sebagai Teknologi Pembayaran Untuk Mendukung Inklusi Keuangan: Pendekatan Model UTAUT (Unified Theory of Acceptance and Use of Technology)
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 17
, No 2
(2024)
Technological advancements have had a significant impact on facilitating financial transactions, one of which is through the use of digital payment systems. ShopeePay, as one of the e-wallets that has rapidly grown in Indonesia, offers convenience in making cashless transactions. Although ShopeePay is becoming increasingly popular, several factors still influence the behavior of its use, particularly among Generation Z. This study aims to analyze the factors that affect ShopeePay usage behavior...
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Penerapan Model Unified Theory of Acceptance and Use Of Technology Untuk Mengetahui Faktor yang Mempengaruhi Perilaku Penggunaan QRIS
KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi
Vol 17
, No 2
(2024)
The advancement of payment technology has shifted the role of cash to non-cash systems. Generation Z plays a significant role in the adoption of this technology. One of the innovations introduced by Bank Indonesia is the Quick Response Code Indonesian Standard (QRIS), launched on August 17, 2019, to support digital payments through server-based e-money applications, e-wallets, or mobile banking. This study aims to analyze the factors influencing QRIS usage behavior among Generation Z based on th...
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Analisis Klaster pada Faktor-Faktor yang Mempengaruhi Indikator Kesejahteraan Sosial dan Ekonomi di Provinsi Jawa Timur Tahun 2023
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 3
, No 4
(2024)
Social and economic welfare reflects the quality of life in a region and is influenced by local social, economic, and environmental factors. East Java, as the second most populous province in Indonesia, faces challenges in improving the welfare of its residents, particularly due to varying regional characteristics such as employment, education, and population demographics. To understand the patterns of interrelationships among factors affecting welfare, this study conducted a klaster analysis to...
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Efektifitas Prenatal Gentle Yoga Dalam Mengurangi Keluhan Nyeri Punggung Bawah Pada Ibu Hamil
Jurnal Ventilator: Jurnal riset ilmu kesehatan dan Keperawatan
Vol 2
, No 4
(2024)
During pregnancy, a woman must be able to adapt to various physical changes that often occur and can cause uncomfortable conditions, such as back pain which begins to be felt in the second and third trimesters. If this condition is not treated immediately, it can cause anxiety and disruption to the pregnant woman's activities. As a way to reduce complaints of back pain, pregnant women can do prenatal gentle yoga exercises. This study aimed to assess the effectiveness of prenatal yoga in reducing...
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Analisis Kesalahan Penggunaan Huruf Kapital pada Tiga Surat dari Pemenang Lomba Menulis Surat untuk Mendikbud
Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa
Vol 4
, No 1
(2024)
Bahasa Indonesia as an official communication tool had grammatical guidelines such as Ejaan Bahasa Indonesia yang Disempurnakan (EYD) V, which was used to regulate the use of letters, punctuation, and word writing. One important aspect of this grammar was the correct use of capital letters. Unfortunately, there were still many errors in applying this rule, both in scientific and non-scientific writing. This study aimed to analyze the capitalization errors in the three winning letters of the Writ...
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Korelasi Ilmu Pengetahuan, Metode Ilmiah Dan Penelitian
Sinar Dunia: Jurnal Riset Sosial Humaniora dan Ilmu Pendidikan
Vol 3
, No 4
(2024)
Science and the scientific method are two closely related concepts that support the development of research. The scientific method provides a systematic framework for acquiring, validating, and organizing knowledge, while science serves as the theoretical foundation for further exploration. This study employs a Systematic Literature Review (SLR) approach to evaluate the relationship between science and the scientific method in advancing research. By analyzing recent literature, this article iden...
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