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Pengaruh Shopee Live dan Fitur Spay Later terhadap Perilaku Konsumtif Remaja
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 4
, No 3
(2025)
This study aims to analyze the effect of Shopee Live and Shopee PayLater on the consumptive behavior of teenagers in Bandung. A quantitative approach was employed using a survey method with 75 respondents aged 13–24 years who had experience with both features. Data were collected using a five-point Likert scale questionnaire and analyzed through multiple linear regression with the aid of SPSS version 26. Validity and reliability tests confirmed that all questionnaire items were valid and reliabl...
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Pengaruh Penggunaan QRIS dan Gaya Hidup Konsumtif Terhadap Minat Menabung Gen Z di Kota Bandung
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 4
, No 3
(2025)
The advancement of digital technology has transformed financial transaction patterns, particularly through the adoption of the Quick Response Code Indonesian Standard (QRIS). This study aims to examine the effect of QRIS usage and consumptive lifestyle on the saving interest of Generation Z in Bandung City. This research employed a quantitative approach with a survey method. Data were collected from 75 Generation Z respondents who use QRIS, obtained through online questionnaires. Multiple linear...
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Pengaruh Strategi Pengelolaan Modal Kerja dan Akses Sumber Pembiayaan terhadap Keberlanjutan Usaha Pedagang Kaki Lima: Studi Kasus di Pulo Jahe, Jakarta Timur
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 4
, No 3
(2025)
Street vendors (PKL) are an essential part of the informal sector that significantly contributes to the urban economy, yet they face considerable challenges in sustaining their businesses. This study aims to analyze the influence of working capital management strategies and access to financing on the business sustainability of street vendors in Pulo Jahe, East Jakarta. A quantitative approach was employed using a Likert-scale questionnaire with 33 respondents selected through purposive sampling....
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Pentingnya Packaging Yang Menarik Dan Digital Marketing Pada Kerupuk Lala 73
Fajrie, Mahfudlah
; Permatasari, Citra
; Zahro, Nafissatus
; Artalopa, Ryan
; Fibrian Noor, Isnan
; Putri Zuniawati, Eka
; Rizqi Afrizal, Edo
; Nur Asri, Miftakhul Huda
; Bahrul Ilmi, Muhammad
; Fatkhurridlo Mahendra, Muhammad
; Tiyas, Puspitaning
; Khalif Akbar, Tyas Wahyudi
; Rizieq Hussain, Muhammad
; Rohmah, Ainur
; Fathur Rohman, Muhammad Zidan
; Amanda, Lisna
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 9
, No 2
(2025)
Usaha Mikro Kecil dan Menengah (UMKM) memiliki peran krusial dalam perekonomian Indonesia, namun masih menghadapi kendala dalam aspek pemasaran dan branding produk. Salah satu tantangan yang dihadapi oleh UMKM di Desa Kalipucang Wetan, Kecamatan Welahan, adalah minimnya inovasi dalam desain kemasan serta kurangnya pemanfaatan strategi pemasaran digital. Penelitian ini bertujuan untuk meningkatkan daya tarik produk UMKM, khususnya Kerupuk Lala 73, dengan mengembangkan desain kemasan yang lebih me...
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Pentingnya Packaging Yang Menarik Dan Digital Marketing Pada Kerupuk Lala 73
Fajrie, Mahfudlah
; Permatasari, Citra
; Zahro, Nafissatus
; Artalopa, Ryan
; Fibrian Noor, Isnan
; Putri Zuniawati, Eka
; Rizqi Afrizal, Edo
; Nur Asri, Miftakhul Huda
; Bahrul Ilmi, Muhammad
; Fatkhurridlo Mahendra, Muhammad
; Tiyas, Puspitaning
; Khalif Akbar, Tyas Wahyudi
; Rizieq Hussain, Muhammad
; Rohmah, Ainur
; Fathur Rohman, Muhammad Zidan
; Amanda, Lisna
Usaha Mikro Kecil dan Menengah (UMKM) memiliki peran krusial dalam perekonomian Indonesia, namun masih menghadapi kendala dalam aspek pemasaran dan branding produk. Salah satu tantangan yang dihadapi oleh UMKM di Desa Kalipucang Wetan, Kecamatan Welahan, adalah minimnya inovasi dalam desain kemasan serta kurangnya pemanfaatan strategi pemasaran digital. Penelitian ini bertujuan untuk meningkatkan daya tarik produk UMKM, khususnya Kerupuk Lala 73, dengan mengembangkan desain kemasan yang lebih me...
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The Influence of Organizational Climate, Leadership, and Trust on Knowledge Sharing Behavior of Vocational Teachers
RADIANT: Journal of Applied, Social, and Education Studies
Vol 6
, No 3
(2025)
Knowledge-sharing behavior in the school environment has a crucial role in efforts to improve the quality of the learning process and the performance of teachers. This study was directed to analyze the influence of organizational climate, leadership style, and level of trust on knowledge sharing behavior among teachers of State Vocational Schools in Bambu Apus Village, East Jakarta. The method applied was in the form of a survey by distributing questionnaires to 126 teachers from three State Voc...
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Factor Analysis of Education Students' Interest in Becoming a Teacher
RADIANT: Journal of Applied, Social, and Education Studies
Vol 6
, No 3
(2025)
The purpose of this research is to determine how the teaching skills practice experience (praktik keterampilan mengajar or PKM) and perception of teacher welfare being affect the interest in becoming a teacher among education students in Faculty of Economics and Business, Universitas Negeri Jakarta, through self-efficacy as a mediating variable. This research uses a quantitative method with a purposive sampling technique to collect data from 162 respondents. Data analysis uses the Structural Equ...
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The Influence of Artificial Intelligence (Cici AI Application), Learning Independence, and Learning Environment on Office Technology Learning Outcomes: Pengaruh Penggunaan Kecerdasan Buatan (Aplikasi Cici AI), Kemandirian Belajar, dan Lingkungan Belajar terhadap Hasil Belajar Teknologi Perkantoran
RADIANT: Journal of Applied, Social, and Education Studies
Vol 6
, No 3
(2025)
This study examines the influence of Artificial Intelligence (AI) utilization through the Cici AI application, student learning autonomy, and the learning environment on academic performance in the Office Technology subject. While previous research has explored these variables separately, only a limited number of studies have investigated their combined effect, especially within the context of vocational education. To address this research gap, the study adopts a quantitative explanatory approac...
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Enhancing the Competitiveness of Indonesian MSME Products in Malaysia Through Simple Supply Chain Management Strategies
An International Journal Tourism and Community Review
Vol 2
, No 3
(2025)
This study investigates the implementation of a simple supply chain strengthening program to enhance the competitiveness of Indonesian micro, small, and medium enterprises (MSMEs) in the Malaysian market. Indonesian MSMEs face challenges in market entry, including limited knowledge of export procedures, high distribution costs, and low product acceptance due to labeling and packaging issues. The research aims to evaluate whether targeted, low-cost interventions can improve MSME readiness and per...
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Pengaruh Tata Letak dan Display Produk Terhadap Penjualan Sparepart Komputer di Bandung Trade Mall
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 3
(2025)
This study aims to analyze the effect of store layout and product display on computer spare part sales at Bandung Trade Mall. The background of this study is based on the increasing competition in the computer retail business, which requires effective visual merchandising strategies to attract consumers. The research method used a quantitative approach with a survey of 20 respondents selected purposively. Data were collected through questionnaires, observations, and informal interviews, then ana...
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