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PERANCANGAN IKLAN KOMERSIAL PRODUK KERAJINAN KOMUNITAS CIKIDUL ECENG GONDOK UNTUK MENINGKATKAN PENJUALAN
Citrakara
Vol 7
, No 3
(2025)
Komunitas Cikidul Eceng Gondok didirikan oleh kelompok masyarakat Tuntang pada tahun 2019 memanfaatkan melimpahnya hasil panen eceng gondok menjadi produk bernilai jual. Rendahnya pendapatan bulanan komunitas Cikidul Eceng Gondok yang belum mencapai target menjadi permasalahan utama sehingga mereka memerlukan rancangan iklan komersial. Penelitian untuk perancangan iklan komersial ini dilakukan dengan metode kualitataif melalui wawancara, observasi, dan studi literatur. Metode analisis menggunaka...
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Pengaruh Peran Influencer dan Social Media Marketing Terhadap Minat Beli Sandal Crocs: Studi Kasus Pada Mahasiswa Manajemen Universitas Pembangunan Panca Budi Medan
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 2
(2025)
Tujuan dari penelitian ini adalah untuk melihat bagaimana peran influencer dan social media marketing berdampak pada minat mahasiswa manajemen universitas pembangunan panca budi medan untuk membeli sandal crocs. Studi ini termasuk dalam kategori kuantitatif asosiatif. Penelitian ini melibatkan 5.695 mahasiswa Manajemen dari Universitas Pembangunan Panca Budi Medan angkatan 2023 dan 2024 yang mengenal sandal Crocs. Penelitian ini menggunakan teknik purposive sampling dan rumus Slovin untuk memili...
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Students' Mathematical Abstraction Thinking Ability with Kinesthetic Learning Style through Multi Representation Discourse Learning Model Assisted by Performance Assessment Integrated with Google Sites
Aini, Sindi Nur
; Waluya, Stevanus Budi
; Prabowo, Ardhi
; Agoestanto, Arief
; Masrukan
; Pramasdyahsari, Agnita Siska
; Bonyah, Ebenezer
Journal of Emerging Technology in Teaching and Learning
Vol 1
, No 2
(2025)
This study aims to describe the mathematical abstraction ability of kinesthetic learners through the application of a Multi-Representation Discourse (MRD) learning model assisted by performance assessment and integrated with Google Sites. This research employed a qualitative descriptive design. The participants were two 11th-grade students at SMA Negeri 11 Semarang identified as having a kinesthetic learning style, selected using purposive sampling. Data were collected through abstraction abilit...
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Stem-Integrated Digital Book to Foster Students’ Creativity in Vocational Education
Journal of Emerging Technology in Teaching and Learning
Vol 1
, No 2
(2025)
Vocational education must be flexible to address industrial challenges and prepare students for workforce participation. However, there is still a lack of innovative digital learning media that integrates STEM approaches to foster creativity in vocational contexts. This study aimed to design interactive digital book learning media based on STEM approaches, ensure its suitability for vocational high school students, and evaluate its usability at the SMK level. The research employed the ADDIE mode...
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Pengaruh Citra Merek, Kualitas Pelayanan dan Kesadaran Merek Terhadap Kepuasan Konsumen di Hits Chicken Kediri
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 4
, No 3
(2025)
This study aims to analyze the influence of brand image, service quality, and brand awareness on customer satisfaction at Hits Chicken Kediri. The research employed a quantitative approach with an associative design. The population consisted of all Hits Chicken customers, with 117 respondents selected using incidental sampling. Data were collected through a five-point Likert scale questionnaire and analyzed using multiple linear regression with SPSS version 25.0. The results indicate that brand...
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Pengaruh Citra Merek, Desain Produk, dan Harga Terhadap Keputusan Pembelian Produk Bata di Kota Bima
Populer: Jurnal Penelitian Mahasiswa
Vol 4
, No 2
(2025)
The intense competition in the footwear industry requires companies to adopt effective marketing strategies to influence consumer purchasing decisions. This study aims to analyze the effect of brand image, product design, and price on consumer purchasing decisions for Bata products in Bima City. A quantitative approach was applied, with a sample of 96 respondents selected using accidental sampling. Data were collected through questionnaires and analyzed using validity tests, reliability tests, m...
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Keanekaragaman Jenis Capung (Odonata) Pada Kawasan Wisata Alam Waduk Cacaban Di Kabupaten Tegal Provinsi Jawa Tengah
Edubioprena - Jurnal Ilmiah Pendidikan Biologi, Biologi, & Bioentrepreneurship
Vol 2
, No 1
(2025)
Abstrak – Capung (Odonata) merupakan serangga yang termasuk ke dalam ordo Odonata. Tingkatan takson di bawah ordo Odonata masih terdapat sub ordo lagi yaitu Anisoptera dan Zygoptera. Kawasan wisata alam Waduk Cacaban Kabupaten Tegal merupakan kawasan yang memiliki kondisi lingkungan sebagai tempat berkembangbiak bagi capung. Penelitian ini dilakukan pada bulan Maret 2022. Area penelitian di sekitar Waduk Cacaban meliputi 3 stasiun yaitu Stasiun I di tepi waduk, Stasiun II di persawahan di sekita...
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Pengaruh Word Of Mouth, Citra Merek, dan Brand Ambassador Terhadap Kepuasan Konsumen Pada Produk Le Minerale
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 3
, No 3
(2025)
This study aims to analyze the effect of Word of Mouth (WOM), brand image, and brand ambassador on consumer satisfaction with Le Minerale in Wonodadi District, Blitar Regency. A quantitative approach with a descriptive design was applied. The study involved 128 respondents selected through accidental sampling. The research instrument was a four-point Likert scale questionnaire tested for validity and reliability before use. Data were analyzed using SPSS version 27, including validity and reliabi...
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The Effect of Edamame Concentration as Emulsifiers on the Physicochemical Properties of Egg-Free Cookies
Journal of Food and Agricultural Product
Vol 5
, No 2
(2025)
Cookies are defined as small-sized, low moisture bakery products known for their crispy texture and sweet flavor. The process of making cookies requires an emulsifier to produce a more compact and sturdy dough and act as a stabilizer. The emulsifier used in cookie making is egg. Standard cookie recipes often use 1 whole egg per 100–150 g of flour. However, the high cholesterol content in eggs can cause increased blood cholesterol levels, atherosclerosis, and increase the risk of coronary heart d...
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The physicochemical properties, bioactive composition, bioactivity, and food innovation based on Flacourtia inermis fruit: A narrative literature review
Witoyo, Jatmiko Eko
; Alvianto, Dikianur
; Permatasari, Nelsy Dian
; Utoro, Panggulu Ahmad Ramadhani
Journal of Food and Agricultural Product
Vol 5
, No 2
(2025)
Flacourtia inermis fruit, locally known as lobi-lobi fruit, is one of Indonesia's rare local fruits, rich in nutritional and bioactive compounds. However, the physical-chemical characteristics, bioactive composition, bioactivity, and food innovations based on the lobi-lobi fruit have not yet been comprehensively explored. So, the objective of this article is to provide a comprehensive overview of the physical-chemical characteristics, bioactive composition, bioactivity, and food innovations base...
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