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Analisis Bisnis BMT Dana Mentari Muhammadiyah Purwokerto dengan Menggunakan Matriks McKinsey
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 1
(2025)
This study aims to analyze the business position of BMT Dana Mentari Muhammadiyah Purwokerto using the McKinsey Matrix as a strategic analysis tool. The method used is a qualitative approach with data collection through literature studies, observations, and interviews with BMT managers. The data obtained were analyzed using the McKinsey Matrix to assess market attractiveness and business strength in each business unit. The study results indicate that most of the BMT Dana Mentari Muhammadiyah Pur...
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Breakfast Menu Development at Intercontinental Bandung Hotel Post Covid-19
An International Journal Tourism and Community Review
Vol 2
, No 2
(2025)
This study aims to analyze the development of the breakfast menu at the InterContinental Bandung hotel after covid - 19, this research was made using descriptive qualitative research methods, this research focuses on analyzing the differences in the development of the breakfast menu at the InterContinental Bandung hotel after and before covid - 19. The very obvious difference lies in terms of service which is more hygienic than before covid - 19. So that the new rules in the covid - 19 era make...
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The Existence of the Independence Building and the Asia-Africa Conference Museum as Historical Tourism Objects for Tourists
An International Journal Tourism and Community Review
Vol 2
, No 2
(2025)
journal articles on improving the quality of historical tourism objects are the results of research that is updated from previous research. Historical tourism is always closely related to locations that are related to conditions in the past. The more sophisticated the technology, the higher the quality of the historical tourism object. This is our sample, we take the Merdeka building and the Asian-African Conference museum as the result of this study, although several researchers have previously...
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PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PIZZA HUT
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
The reason for this study was to determine the impact of brand image, product quality, and promotion on purchasing decisions of Pizza Hut consumers. The population is Pizza Hut customers, with a sample of 150 respondents taken using non-probability sampling techniques with purposive sampling method. PLS was used as an analytical tool in this study. This study shows that brand image has a positive, but insignificant, impact on purchasing decisions of Pizza Hut consumers. On the other hand, produc...
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KUALITAS LAYANAN, ATMOSFER TOKO, DAN KEWAJARAN HARGA SEBAGAI PENENTU KEPUASAN DAN LOYALITAS DI KAISAR BARBERSHOP SEMARANG
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
This study analyzes the impact of service quality, store atmosphere, and price fairness on customer satisfaction and its effect on loyalty at Kaisar Barbershop Semarang. A quantitative approach using PLS-SEM was employed, with 145 purposively sampled respondents (criteria: customers who used the service at least twice in the last three months). Data was collected via a 7-point Likert scale questionnaire and analyzed using SmartPLS. Results show that service quality is the most dominant factor (p...
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BUILDING RESILIENCE THROUGH AI: PREDICTIVE ANALYTICS FOR SUPPLY CHAIN RISK MANAGEMENT IN THE POST-COVID GLOBAL MARKET
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
The COVID-19 pandemic has exposed fundamental vulnerabilities in global supply chain systems, such as over-reliance on single suppliers and a lack of operational visibility. This has highlighted the urgent need for a new approach to risk management—one that leverages smart technologies. Artificial Intelligence (AI) has emerged as a promising solution, thanks to its capabilities in predictive analytics and adaptive, data-driven decision-making in real time. This study aims to develop an AI-based...
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DINAMIKA KOMUNIKASI FOOD AND BEVERAGE SERVICE DAN KITCHEN DALAM MENINGKATKAN PELAYANAN HOTEL GRAND DIAMOND YOGYAKARTA
Mabha Jurnal
Vol 6
, No 1
(2025)
Food and Beverage Service dan Kitchen merupakan dua bagian dalam industri perhotelan yang saling berkaitan karena berpengaruh kuat terhadap kualitas pelayanan. Penelitian ini memiliki tujuan untuk memahami dinamika komunikasi yang terjadi antara Food and Beverage Service dan Kitchen di Hotel Grand Diamond Yogyakarta dalam upayanya untuk meningkatkan kualitas pelayanan. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan studi kasus. Data dikumpulkan melalui observasi langsung da...
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What is the Impact of Social Media Advertising Content on Alpha Generation's Financial Understanding?
Perspective Humanities and Social Sciences
Vol 1
, No 1
(2025)
Generation Alpha (2011-2025) is known as the generation that is very close to digital technology and is considered the most intelligent generation compared to previous generations. Every week around 2.5 million children of this generation are born worldwide. They are growing up as the most internet- connected generation in history. According to McCrindle, Generation Alpha is highly gadget-dependent, less social, less creative and more individualistic. They want everything fast and instant, and h...
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Pendampingan Penyusunan Laporan Keuangan BUMDesa Bersama di Kabupaten Karanganyar
Village-Owned Enterprises (BUMDesa) are business entities owned and managed by villages together with village communities with the aim of increasing independence, togetherness, and mutual cooperation. However, BUMDes still faces various technical and operational obstacles, especially in the preparation of good and correct financial statements. In fact, financial statements are official documents that contain information about the financial position of BUMDes in a certain period to provide an acc...
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The Influence of E-Service Quality, Brand Image, Security and Electronic Word Of Mouth (E-WOM) on Customer Loyalty at E-Commerce Blibli.Com in Jepara Regency
Perspective Humanities and Social Sciences
Vol 1
, No 1
(2025)
This study aims to analyze the influence of e-service quality, brand image, security and electronic word of mouth (E-WOM) on customer loyalty on E-Commerce Blibli.com in Jepara Regency. The research method used in this study uses quantitative research methods. The sample used in this study were E-Commerce Blibli.com customers in Jepara Regency as many as 125 respondents using purposive sampling techniques. The data collection method used a questionnaire. The data analysis method used SPSS softwa...
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