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Pengaruh Harga Produk, Kualitas Produk, dan Brand Image Terhadap Keputusan Pembelian Aqua di Kota Kendal
Muhammad Alvinnur Budiansyah
; Muhammad Alvinnur Budiansyah
; Aqmala, Diana
; Eko Waluyo, Dwi
; Setiawan, Aries
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
Aqua, as a leading bottled mineral water brand in Indonesia, faces challenges in maintaining its market share amid increasing competition and boycott issues. This study aims to analyze the impact of product quality, product pricing, and brand image on purchasing decisions for Aqua in Kendal City. The research employs both quantitative and qualitative methods. Data collection techniques involve distributing questionnaires to 188 respondents and conducting interviews with 10 respondents. The r...
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Analisis Faktor Pengaruh Minat Penggunaan Sistem Informasi Akuntansi Berbasis E-commerce Shopee Pada Mahasiswa Akuntansi Surakarta: Analisis Faktor Pengaruh Minat Penggunaan Sistem Informasi Akuntansi Berbasis E-commerce Shopee Pada Mahasiswa Akuntansi Surakarta
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
In this study, to analyze the interest factors in using e-commerce-based accounting information systems among Surakarta private students. This research is quantitative research. The population of this research is private students from Surakarta. The sample determination technique uses the Slovin formula. Data analysis uses SPSS 25. The results of this study prove that perceived ease and trust influence interest in the Shopee e-commerce based accounting information system and perceived risk does...
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PENGARUH DISPLAY LAYOUT DAN VARIASI PRODUK TERHADAP MINAT BELI KONSUMEN PADA RUMAH BATIK SERUNAI KOTA PEKANBARU
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
The purpose of this study was to determine the effect of display layout and product variation on consumer purchasing interest at Rumah Batik Serunai, Pekanbaru City. The research method used is a quantitative approach with data collection techniques in the form of questionnaires which were responded to by 77 respondents. Respondents were determined using the Accidental Sampling technique. This study uses analysis such as validity test, reliability test, normality test, multicollinearity test, he...
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Pengaruh Pemahaman Akuntansi Dan Literasi Digital Terhadap Kesiapan Kerja Calon Akuntan Di Era Digital 4.0
Wayan Tari Indra Putri
; Wayan Tari Indra Putri
; Made Ayu Jayanti Prita Utami
; Ni Nengah Lasmini
; Wayan Eny Mariani
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
World has entered the Industrial Revolution Era 4.0 or also known as the Digital Era 4.0. In this era, the work industry changes dramatically and is different from the previous work industry, so that graduates or the workforce are expected to have the latest skills that match the needs of today's work industry. Digital literacy is said to be the ability to access, manage, understand, integrate, communicate, evaluate, and create information safely and appropriately using digital technology for wo...
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Analisis Komparatif Pembiayaan MMQ dan KPR Konvensional
Ina Naila Sakinah
; Ina Naila Sakinah
; Sherli Ramadhani
; Alfiyah Salwa Azizah
; Muh Furqan Al Faruqi
; Kamaruddin Kamaruddin
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
Musyarakah Mutanaqisah (MMQ) is a form of sharia-based financing that offers a home ownership solution free from elements of interest (riba). This article aims to analyze the application of the MMQ contract in housing finance, compare it with the conventional mortgage scheme (Kredit Pemilikan Rumah/KPR), and evaluate its impact on community welfare. This study employs a descriptive qualitative approach through literature review of academic sources, regulations, and other relevant data. The analy...
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The Role of Financial Strategies for MSMEs in Responding to Macroeconomic Uncertainty: A Literature Review and Secondary Data Analysis
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
Macroeconomic uncertainty poses a structural challenge for the sustainability of micro, small, and medium enterprises (MSMEs) in Indonesia. Fluctuations in inflation, benchmark interest rates, and exchange rates have a direct impact on liquidity, cost structures, and investment decisions. This study aims to explore the types of financial strategies adopted by MSMEs in response to macroeconomic pressures using a systematic literature review and secondary data analysis covering the period from 201...
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SYSTEMATIC LITERATURE REVIEW (SLR): USER ACCEPTANCE AND SATISFACTION WITH BYOND SERVICES BY BSI
Aida Puspita
; Rosyidah Septianingrum
; Siti Shofiyaturrohmah
; Azkania Nabila
; Rosyidah Septianingrum
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
Digital transformation in the Islamic banking sector requires innovation that is responsive to user needs. The BYOND by BSI application is a form of digital transformation by Bank Syariah Indonesia in response to these dynamics. This study aims to examine customer acceptance and satisfaction with the use of the BYOND application based on five recent national studies. The research findings indicate that factors such as perceived usefulness, ease of use, trust, and Islamic banking features play a...
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Foam Mat Drying of Carrot Puree (Daucus Carota L): The effect of foaming agent and kinetics evaluation
Journal of Chemical Process and Material Technology
Vol 4
, No 2
(2025)
Carrot is a type of orange vegetable that grows abundantly and susceptible to rot if there is no special treatment after harvest. One effort to extend the shelf life of carrots is to dry them using the foam mat drying method. The drying process is carried out by adding foaming agents in the form of egg white (15%, 20% 25%, 30%) and fillers in the form of maltodextrin (15%, 20% 25%, 30%). Drying is carried out at temperatures of 60°C, 65°C and 70°C. The purpose of this study was to determine the...
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Sosialisasi Kesehatan Tentang Bahaya Hipertensi dan Pendekatan Terapi dengan Bahan Alam di Kelurahan Kandri
Rita Dwi Ratnani
; Achmad Quraisy Aljufri
; Tarrisa Istiqomah
; Ati Wasiatul Fikri
; Egi Dia Sapitri
; Anggita Kurniawati Wardani
; Mayfika Yusrina Miftahurrizqi
; Mika Andriani Fernanda
; Rizkya Ananda Ayu
; Vicky Putra Novadiansyah
; Ardi Tio Ageng Nugroho
; Azzahra Nurulalifa
; Sri Mulyo Bondan Respati
Palawa: Jurnal Pengabdian Kepada Masyarakat
Vol 4
, No 1
(2025)
Hipertensi adalah suatu kondisi dimana terjadi peningkatan tekanan darah secara kronis (dalam jangka waktu yang lama) yang dapat menyebabkan rasa sakit pada seseorang dan bahkan dapat menyebabkan kematian. Hipertensi merupakan masalah kesehatan masyarakat yang cukup besar di dunia, termasuk di Indonesia. Berdasarkan profil kesehatan kota Semarang (2023), jumlah penderita hipertensi usia ≥ 15 tahun di Kecamatan Gunungpati mencapai 9.231 kasus pada laki-laki dan 9.427 kasus pada perempuan. Oleh ka...
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Sosialisasi Penggunaan Obat dengan “Tanya 5 O” dan Toga : Harmoni untuk Masyarakat Sehat dan Produktif di Kelurahan Gunungpati Semarang
Ade Dian Ayu Marsela
; Eka Lilin Rahmawati
; Kristiana Devi Tri Anggraeni
; Nabila Sasta Aisya Putri
; Syahrul Mahendra
; Apsarini Veda Prayudi
; Salsalia Finanda Audia Taricha
; Aisyah Aura Cahyani
; Krisna Feriawan
; Rita Dwi Ratnani
; Imam Syafa’at
Palawa: Jurnal Pengabdian Kepada Masyarakat
Vol 4
, No 1
(2025)
Kegiatan sosialisasi Tanya 5 O dan TOGA ini bertujuan untuk meningkatkan kepedulian, kesadaran, pemahaman, dan keterampilan masyarakat dalam penggunaan obat secara tepat dan benar. Serta pengolahan dan manfaat obat herbal dari tanaman TOGA (Tanaman Obat keluarga) untuk mengatasi berbagai macam penyakit. kegiatan ini diikuti oleh 53 peserta, termasuk kelompok ibu-ibu PKK, perwakilan RT/RW, ibu Lurah Kelurahan Gunungpati, dan anggota KKN Universitas PGRI Semarang, kegiatan ini memberikan edukasi t...
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