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Enhancing Digital Promotion Through Copywriting: Training Initiative for the Tourism Awareness Community in Jatiluwih Village, Bali
Utami, Ni Made Verayanti
; Putu Desi Anggerina Hikmaharyanti
; I Gusti Agung Sri Rwa Jayantini3
; Ni Nyoman Deni Ariyaningsih
; Gede Irwandika
This community service assesses the Tourism Awareness Community in Jatiluwih Village, Tabanan-Bali, focusing on their use of social media for digital promotion. The group utilizes Instagram and Facebook for this purpose. Challenges observed include ineffective promotional language and limited understanding of tourism marketing tools among community members. The intervention provided copywriting and SEO training, covering basics, English usage, persuasive language, and AI integration for content...
Google Scholar
DOI
PEMBERDAYAAN USAH MIKRO MELALUI PELATIHAN PENGEMBANGAN PRODUK DAN SALURAN PEMASARAN DIGITAL: Pelatihan olahan makanan, pelatihan branding dan pengemasan, serta pelatihan pengembangan marketplace.
M, Rudianto
; Rahmawati
; Dwi Amperawati, Endang
; Djuminah
; Marwanti
; Hartoko, Sri
; Noviani, Rita
Microenterprises in Desa Sumber are small-scale household businesses run by the local community. Based on the existence of businesses, there are SMEs that produce processed food and batik cloth. In the processed food business, problems arise related to the absence of assistance and business management to develop, so that the community conducts small-scale and limited household businesses. Problems in the batik business are weak competitiveness, the number of batik products produced, and the lack...
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Pengabdian pada Masyarakat Melalui Penterjemahan Naskah Khotbah Gulung di Kampung Lilinta Distrik Misool Barat Kepulauan Raja Ampat
Yusuf, Muhamad
; Mayalibit, M. Yasin, Un.
; Nawir, M. Syukri
; Fatmawati, Anissa
; Al Abza, M. Thohar
; Rasyid, Muhammad Rusdi
Penggunaan naskah Khotbah Gulung merupakan tradisi yang diwariskan oleh para leluhur masyarakat di Kampung Lilinta Distrik Misool Barat Kepulauan Raja Ampat, Namun demikian masyarakat tidak memahami isi yang terkandung dalam naskah tersebut akibat tidak adanya masyarakat yang mampu menterjemahkan naskah tersebut. Penelitian ini merupakan jenis penelitian Kualitatif Deskriptif dengan menggunakan metode analisis ASOCA dalam penjabarannya. Hasil penelitian: peneliti melakukan penterjemahan naskah K...
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MENGGAGAS ETIKA BERKOMUNIKASI DIGITAL: PROGRAM SOSIALISASI PADA REMAJA KELAS 7 DI SMP PUTRA BANGSA DEPOK
Nataly, Febriansyah
; Setyadji, Veronika
; Purnamasari, Yuli
; Alfian, Alfian
; Sabrina, Afiyah
; Alifah, Hasna Nismara
; Natalia Zai, Ika Nuraini
; Haikal Fadillah, Muhammad
; Nindita, Nazwa Ayu
; Akbar, Rizki Buli
; Deviani, Syavalia
Negative effects of social media use may include the emergence of consumerist tendencies and hedonism. Lack of knowledge regarding communication ethics on social media causes a lack of awareness of the importance of policies in social media. Several teachers also said that many Putra Bangsa Middle School students experienced complaints about using social media, such as receiving negative comments and not understanding how to respond to issues or content on social media. The aim of carrying out t...
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Optimalisasi Digital Marketing pada Kedai 57 Melalui Media Sosial Intagram dan TikTok
Hosea Ali Gothe Dewangga
; Marchel Valdy
; Ikmal Yasra
; Allif Zidna Rosyadi
; Roisul Umam
; Susanto, Annie
In this digital era, MSME players should utilize digital media as a marketing strategy for their products so that consumers become more familiar with the products produced by these MSMEs. This community service activity aims to help Kedai 57 which operates in the food and beverage sector in optimizing digital marketing through social media Instagram and TikTok as well as digital media Google Maps, Google Site and Email Business as marketing tools and QRIS to facilitate transactions at Kedai 57 ....
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Peningkatkan Literasi Keuangan dan Transparansi Yayasan melalui Sistem Informasi Terintegrasi
A foundation is a non-profit organization operating in the fields of religion and education, with its primary funding coming from public donations in the form of alms and charity. Although it is not intended to generate profit, a foundation must still address financial aspects and prepare financial reports in accordance with applicable standards to ensure accountability to the public. Good financial management involves budgeting, cash flow management, expense oversight, transparent financial...
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Pemberdayaan Wanita Tani Untuk Mitigasi Pertanian Skala Mikro Pada Budidaya Tanaman Obat Keluarga (Toga) di Masaran Kab. Sragen
The Community Partnership Program (PKM) activity partners are people who are not economically productive (general/ordinary people) Farming Women's Group « Subur Makmur » located in Siododadi Village, Masaran District, Sragen Regency. The problems faced are low agricultural production due to a lack of fertilizer due to the scarcity and high price of chemical fertilizers and due to attacks by plant pests and diseases. Therefore, it is necessary to empower women farmers to overcome these problems...
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PENDAMPINGAN PENGEMBANGAN DAN KOMERSIALISASI PRODUK INTERIOR BERBAHAN BAKU LIMBAH KAIN DI BANK SAMPAH GULON ASRI, JEBRES, SURAKARTA
Alimin, Nurhayatu Nufut
; Nadim, Nadim
; Adisa, Hikmah Pra
; Murni, Endri Sintiana
; Purwandaru, Pandu
; Sulistyono, If Bambang
; Mulyono, Ambar
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 8
, No 2
(2024)
The trend of thrifting has exacerbated the problem of fabric waste in Indonesia. Therefore, sustainable efforts are needed, such as activating fabric waste processing activities in the community. The Gulon Asri Jebres waste bank is a place for community service activities carried out by the UNS interior design study program to develop interior products that have more value for fabric waste materials. This community service activity emphasizes the development of interior product designs made from...
Sumber Asli
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Sosialisasi dan Pelatihan Pemanfaatan TOGA Menjadi Minuman untuk Meningkatkan Imunitas Masyarakat Desa Ploso
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 8
, No 2
(2024)
The immunity of Ploso Village residents is experiencing a decline, marked by increasing complaints of fever, dizziness and flu as a result of the current transition. Based on this, this service is carried out to utilize TOGA which has been planted by residents in their yards into a drink that can increase the body's immunity because it contains antioxidant compounds. This activity was carried out in Ploso Village in February-March 2024. Using socialization, discussion, practice and evaluation me...
Sumber Asli
Google Scholar
DOI
Enhancing Digital Promotion Through Copywriting: Training Initiative for the Tourism Awareness Community in Jatiluwih Village, Bali
Utami, Ni Made Verayanti
; Putu Desi Anggerina Hikmaharyanti
; I Gusti Agung Sri Rwa Jayantini3
; Ni Nyoman Deni Ariyaningsih
; Gede Irwandika
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 8
, No 2
(2024)
This community service assesses the Tourism Awareness Community in Jatiluwih Village, Tabanan-Bali, focusing on their use of social media for digital promotion. The group utilizes Instagram and Facebook for this purpose. Challenges observed include ineffective promotional language and limited understanding of tourism marketing tools among community members. The intervention provided copywriting and SEO training, covering basics, English usage, persuasive language, and AI integration for content...
Sumber Asli
Google Scholar
DOI