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DISRUPTIVE MARKETING INNOVATION AS A MODERATOR OF THE INFLUENCE OF MARKETING STRATEGY ON PURCHASING DECISIONS AT THE SALATIGA CASSAVA MSME CENTER
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 2
(2025)
This study aims to identify the role of disruptive marketing innovation as a moderator of the influence of marketing mix strategy, green marketing and social media marketing on purchasing decisions. This study uses a quantitative approach, with data collection techniques through surveys of consumers of Salatiga Cassava SMEs. Model and hypothesis testing uses SEM (Partial Least Square) analysis using SmartPLS. Based on the results of the analysis and discussion carried out in the previous chapter...
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Pengaruh Kepercayaan Konsumen dan Harga Produk yang Dimediasi e-WOM terhadap Keputusan Pembelian di Platform Shopee
JURNAL EKONOMI MANAJEMEN AKUNTANSI
Vol 31
, No 2
(2025)
This study aims to analyze the influence of consumer trust and product price, mediated by e-WOM (electronic word-of-mouth), on purchase decisions on the Shopee platform. A quantitative approach was used, with a sample of 75 undergraduate students living in boarding houses in the Special Region of Yogyakarta who shop on Shopee. Data were collected via questionnaires and analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with SmartPLS version 4. The results show...
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Evaluating Fine Arts Learning Media: A Formative-Summative Evaluation Model In The Psychomotor Domain
Annida Zulfa
; Rini, Sulistyo
; Wicjaksono, Eko Bayu Putra
; Ernawati
; Razimmi, Muhammad
; Marcella, Yulianda
Indonesian Journal of Instructional Media and Model
Vol 7
, No 2
(2025)
The evaluation of learning media in fine arts education is essential to ensure the achievement of students’ psychomotor learning outcomes, particularly at the elementary school level. However, systematic evaluation models that focus on skill-based learning remain limited in classroom practice. This study aims to examine and guide the evaluation of fine arts learning media for fourth-grade elementary school students using Scriven’s formative–summative evaluation model. A quantitative descriptive...
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TERAPI SENI SEBAGAI CARA UNTUK MENINGKATKAN EMOSI POSITIF ORANG LANJUT USIA YANG TINGGAL DI PANTI LANSIA
Ajisuksmo, Clara R.P.
; Puspasari, Anita
; Erianti, Dela
; Maharani Dewanti , Dhea
; Parera , Raul Julio
; Gunawan , Angelina
; Sabbathya , Sandrina
; Widayanti, Anindha
; Sugito , Irene Betzy
; Rosario , Teressa M.
; Soge , Yeremias S.I.
Gemassika: Jurnal Pengabdian Kepada Masyarakat
Vol 9
, No 2
(2025)
This community service activity aims to increase the positive emotions of the elderly living in elderly homes. Previous studies have reported that changes in the physical, psychological, cognitive, and social functions of the elderly affect their mental health. Elderly experience stress, anxiety, and depression due to the changes that occur to them. Therefore, the elderly should live with their families since they need support from the family members. However, there are elderly people who are en...
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Ontology-Based Recommender Systems for E-Learning and Multimedia: A Systematic Literature Review Across Domains
Indonesian Journal of Instructional Media and Model
Vol 7
, No 2
(2025)
The rapid expansion of digital content across various sectors has led to an overwhelming influx of data, highlighting the need for advanced recommendation systems. Traditional methods such as Collaborative Filtering (CF) and Content-Based Filtering (CBF) face limitations like data sparsity and the Cold Start problem, which affect the accuracy of recommendations. This study explores the use of ontologies in enhancing recommendation systems, aiming to overcome these challenges by providing a seman...
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SOCIOPRENEUR SEBAGAI STRATEGI PENINGKATAN PEMBERDAYAAN MASYARAKAT DALAM UPAYA PENCEGAHAN STUNTING
Gemassika: Jurnal Pengabdian Kepada Masyarakat
Vol 9
, No 2
(2025)
Background: The prevalence of stunting in Indonesia is still high and the reduction has not met the target. Timbulharjo Village, Sewon Bantul Yogyakarta is one of the special locations (locus) for handling stunting. Community education and empowerment are still needed to reduce stunting in this village. The sociopreneur approach is one of the innovative strategies to increase community participation and motivation in preventing stunting. Objective: Increasing community empowerment in stunting pr...
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PENERAPAN APLIKASI CERDAS PENCEGAHAN STUNTING DI POSYANDU ARUMDALU DESA SANGGRAHAN GROGOL SUKOHARJO
Sari, Devi Pramita
; Widodo, Sri
; Mustofa, Khoirul
; Januar Isnaini, Vina
; Muhammad Darmawan, Diki
Gemassika: Jurnal Pengabdian Kepada Masyarakat
Vol 9
, No 2
(2025)
Stunting is a condition of failure to achieve normal growth due to poor nutritional status over a long period of time. The purpose of this Community Service Program is to increase the knowledge of stunting cadres through smart applications for stunting prevention. This is the basis for community service with the title "PKM Implementation of Smart Applications for Stunting Prevention at the Arumdalu Integrated Health Post (Posyandu) in Sanggrahan Village, Grogol, Sukoharjo". The activity stages b...
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Pengaruh Motivasi Kerja Terhadap Kinerja Pegawai pada PT. BPR Sentral Arta Asia Kota Lumajang
DHARMA EKONOMI
(2025)
This study aims to analyze the influence of work motivation on the performance of employees at PT BPR Sentral Arta Asia (SAA) in Lumajang City, East Java. In the context of an increasingly competitive banking industry, companies require human resources who are not only competent but also possess strong internal and external drive to achieve organizational goals. This research employed a quantitative approach with a sample of 45 employees selected randomly. Data were collected through observation...
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Review Article: Manajemen Terapi Farmakologi dan Non Farmakologi pada Pasien Hipertensi
Artini, Putu Wina Widya
; Rosita, Melia Eka
; Purba, Kristina Mahdalena
; Giban, Natalia
; Kobak, Yosua Yahuli
Kunir: Jurnal Farmasi Indonesia
Vol 3
, No 2
(2025)
Hipertensi ialah kondisi dimana terjadi peningkatan tekanan darah secara kronis (dalam kurun waktu yang lama) yang dapat menyebabkan kesakitan pada seseorang dan bahkan menyebabkan kematian. Seseorang dapat disebut hipertensi jika di dapatkan tekanan darah sistolik > 140 mmHg dan diastolik > 90 mmHg (Yeyeh, 2010). Tekanan darah yang terlalu tinggi dapat menyebabkan penyakit degeneratif seperti retinopati, penebalan dinding jantung, kerusakan ginjal, jantung koroner, pecahnya pembuluh darah...
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Tingkat Pengetahuan Masyarakat Tentang Obat Tradisional di Desa Temenggungan Kecamatan Cepu Kabupaten Blora
Kunir: Jurnal Farmasi Indonesia
Vol 3
, No 2
(2025)
Penggunaan obat tradisional masih menjadi bagian penting dari praktik kesehatan masyarakat di pedesaan Indonesia, namun pemahaman terkait aspek keamanan, batas konsumsi, dan regulasi masih terbatas. Penelitian ini bertujuan mengukur tingkat pengetahuan masyarakat Desa Temenggungan tentang obat tradisional serta hubungan karakteristik responden terhadap tingkat pengetahuan tersebut. Penelitian kuantitatif dengan desain analitik korelasi ini melibatkan 89 responden yang dipilih secara purposive da...
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