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Pengaruh Advertising Attractiveness, Online Costumer Review, Influencer Marketing terhadap Purchase Decision Melalui Costumer Trust Selaku Variabel Intervening (Study Kasus Pada Skincare Skintific Di Yogyakarta): STUDY KASUS PADA SKINCARE SKINTIFIC DI YOGYAKARTA
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
This study aims to determine the effect of Advertising attractiveness, Onlie costumer review, Influencer marketing, on purchase decision throught costumer trust (Case Study on SKINTIFIC in Yogyakarta). This research uses quantitative methods. The population in this study were SKINTIFIC skincare costumers in Yogyakarta who were obtained from distributing questionnaires with samples taken using nonprobabilitu sampling method, namly sampling techniques with a census so that the sample used in study...
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PENGARUH PENGELUARAN, PMDN DAN INFLASI TERHADAP PENERIMAAN DI SUMATERA UTARA TAHUN 2001-2020
Desember Palito Sinaga
; Ali Asdon Tanjung
; Feryanto Nababan
; Mentari syaputri Purba
; Raymond Siboro
; Joko Suharianto
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 4
, No 2
(2025)
This study aims to analyze the effects of domestic investments, inflasi, and pengeluaran on Sumatra Utara's income between 2001 and 2020. This study uses the Error Correction Model (ECM) analysis method to determine the impact of independent variables on dependent variables in the pendek data and the Regression Linear Berganda analysis to determine the impact of independent variables on dependent variables in the panjang data. According to the results of the ECM analysis, the variable pengeluara...
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Pengaruh Brand Ambassador, Electronic Word Of Mouth (E-Wom), dan Persepsi Harga terhadap Keputusan Pembelian pada E- Commerce Tokopedia: Survey Pada Mahasiswa Fakultas Ekonomi dan Bisnis UNISRI
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
This research was conducted on students of the Faculty of Economics and Business at Slamet Riyadi University in Surakarta who use the e-commerce platform Tokopedia. The purpose of this study is to analyze the significance of the influence of brand ambassadors, electronic word of mouth (e-WOM), and price perception on purchasing decisions in Tokopedia's e-commerce. The type of data used is quantitative data, with primary data sources employed in this research. The data analysis techniques used in...
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Pengaruh Kualitas Pelayanan dan Tarif terhadap Kepuasan Wisatawan Cimory On The Valley
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
This study aims to determine and analyze the direct effect of Service Quality on Tourist Satisfaction at Cimory on the Valley, to determine and analyze the direct effect of Tariff on Tourist Satisfaction at Cimory on the Valley, and to determine and analyze the simultaneous effect of Service Quality and Tariff on Tourist Satisfaction at Cimory on the Valley. This study uses a quantitative method with a sample of 80 Customer respondents. The data were analyzed using data analysis techniques of va...
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Pengaruh Frekuensi Rapat Dewan Komisaris dan Karakteristik Dewan Komisaris terhadap NilaiPerusahaan di Sektor Properti dan Real Estate
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
This study aims to analyze the effect of the frequency of board of commissioner meetings and the size of the board of commissioners on company value in the property and real estate sector listed on the Indonesia Stock Exchange (IDX) during the period 2020 to 2023. This study uses a quantitative approach, this study utilizes secondary data obtained from the company's annual report. Of the total 94 companies listed on the IDX, the purposive sampling method was used to filter data according to cert...
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Pengaruh Modal Usaha, Inovasi Produk, dan Strategi Pemasaran Terhadap Persepsi Profitabilitas Pelaku UMKM Kuliner di Wilayah Pekalongan
Indonesia, Dini Kharisatul Khabibah
; Rokhman, Nur
; Dini Kharisatul Khabibah
; Nur Rokhman
; Titik Rianawati
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS
Vol 18
, No 1
(2025)
UMKM in Indonesia have an important role in economic growth, as well as being able to absorb labor, and distribute development results. The purpose of this study was to determine the effect of business capital, product innovation, and marketing strategies on the perception of profitability of culinary UMKM actors in the Pekalongan area. The population in this study were culinary UMKM actors in the Pekalongan area. The sampling technique was purposive sampling so that 95 respondents were obtained...
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Microwave-Assisted Hydrotropic Delignification of Rice Straw
Journal of Chemical Process and Material Technology
Vol 3
, No 1
(2025)
Rice straw is the stem and stalk of the rice plant after the rice grains are harvested. Rice straw is the largest agricultural waste that has not been utilized due to technical and economic factors. The high cellulose content in rice straw can be used in various ways, including as a substitute for wood, namely raw materials for making pulp, tissues, handicrafts or very strong ropes. In addition, rice straw waste is environmentally friendly. One of the stages in the biomass fractionation process...
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The Effect of Adding Caragenan as A Microencapsulant Material in The Production of Powdered Yoghurt with The Foam Mat Drying Method
Journal of Chemical Process and Material Technology
Vol 3
, No 2
(2025)
Yogurt products that are currently available on the market are mostly in liquid form. The weakness of liquid food products is that they cannot be stored for a long time compared to powdered products. The purpose of this study was to apply the foam mat drying process on the production of powdered yogurt. The variables studied in this research were the ratio of maltodextrin, carrageenan and tween 80 (15:15:5, 15:20:5, 15:25:5, and 15:30:5) as well as the drying temperature (40, 45, and 50°C) The a...
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The Effect of FeCl3 On The Hydrolysis Process Of Lignosellulose From Sugar Cane Baggage (Saccharum Officinarum L) Assisted by Microwaves To Become Microcrystallic Cellulose
Journal of Chemical Process and Material Technology
Vol 4
, No 1
(2025)
Microcrystalline cellulose is a modification of cellulose that functions as an additive widely used in the food and pharmaceutical industries. The raw material for microcrystalline cellulose is a material that contains high cellulose content, one of which comes from sugarcane bagasse. This study aims to examine the effect of the FeCl3 concentration variable on the hydrolysis process of sugarcane bagasse to produce microcrystalline cellulose. The research method is to isolate microcrystalline cel...
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Foam Mat Drying of Carrot Puree (Daucus Carota L): The effect of foaming agent and kinetics evaluation
Journal of Chemical Process and Material Technology
Vol 4
, No 2
(2025)
Carrot is a type of orange vegetable that grows abundantly and susceptible to rot if there is no special treatment after harvest. One effort to extend the shelf life of carrots is to dry them using the foam mat drying method. The drying process is carried out by adding foaming agents in the form of egg white (15%, 20% 25%, 30%) and fillers in the form of maltodextrin (15%, 20% 25%, 30%). Drying is carried out at temperatures of 60°C, 65°C and 70°C. The purpose of this study was to determine the...
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