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Dampak Penerapan Digital Marketing dan Personal Selling Ritel Terhadap Keputusan Pelanggan di Toko Jesika Store
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 3
, No 1
(2025)
This study aims to understand how digital marketing and personal selling strategies influence consumer purchasing decisions at Jesika Store. Using a qualitative approach, this study collected data through in-depth interviews with several customers who had interacted with both marketing methods. The results showed that digital marketing plays an important role in increasing brand awareness and market reach, while personal selling focuses more on building personal relationships that strengthen con...
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Dampak Pemasaran Word of Mouth Dan Mutu Produk Terhadap Keputusan Pembelian Serta Kepuasan Pelanggan Sebagai Variabel Intervening Pada Rumah Makan Sate Tegar Kunduran, Blora
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 1
(2025)
The culinary business is a business that is widely carried out by some people because it is easier and faster to be recognized, and to instill a good impression on consumers faster. The type of research used in this study is quantitative research. The analysis method used is the multiple regression analysis method. The population in this study were consumers of Sate Tegar Restaurant. The sample of this study was 200 consumers. This study in sampling using probability sampling. The sampling techn...
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Pengaruh Kualitas Informasi dan Brand Image Terhadap Minat Beli Konsumen pada Produk iPhone Second di Semarang dengan Persepsi Konsumen sebagai Variabel Intervening
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 1
(2025)
This study explores the impact of information quality and brand image on the purchase intention of consumers buying second-hand iPhones, considering consumer perception as an intervening variable. A total of 385 respondents who bought second-hand iPhones at PS Store Semarang participated in the research. The results show that brand image positively influences purchase intention, with a path coefficient of 0.116 and a p-value of 0.024. Brand image also significantly affects consumer percept...
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2 Sitasi
Pengaruh Kerjasama Tim, Keterampilan Kerja, Dan Sikap Kerja Terhadap Produktivitas Kerja (Studi Kasus Pada PT. Colombo Kudus)
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 1
(2025)
Based on risearch. Found by researcersh, the company’s lack of teamwork has seen its target decrease. The target set by the company is 80.32% and there are other problems, apart from teamwork, there are also work skills and work attitudes, if they get worse it also affecs employee productivity. Therefore, how important teamwork, work skills and work attitudes are employee productivity at PT. Colombo Kudus.
This research is included in the type of Quantitative research. Quantitative research uses...
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Pengaruh Pemeriksaan Pajak, Penagihan Pajak, Sanksi Perpajakan, dan Kondisi Keuangan terhadap Kepatuhan Wajib Pajak: (Studi Kasus Pada Kantor Pelayanan Pajak Pratama Blora)
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 2
(2025)
Kepatuhan wajib pajak merupakan salah satu faktor penting dalam meningkatkan penerimaan pajak yang berkontribusi pada pembiayaan negara. Pemeriksaan pajak bertujuan memastikan kebenaran dan keakuratan pelaporan pajak, sementara penagihan pajak berfungsi untuk memulihkan tunggakan pajak. Di sisi lain, sanksi perpajakan diberlakukan untuk memberikan efek jera kepada wajib pajak yang melanggar aturan, sedangkan kondisi keuangan memengaruhi kemampuan wajib pajak dalam memenuhi kewajiban pajaknya. Pe...
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PENGARUH REPUTASI DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN MASUK YANG DIMEDIASI OLEH KEPERCAYAAN (Studi Kasus Pada Mahasiswa FEB Angkatan 2023 Universitas PGRI Semarang)
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 2
(2025)
Penelitian ini bertujuan untuk mengetahui pengaruh reputasi dan kualitas layanan terhadap keputusan masuk yang dimediasi oleh kepercayaan (Studi Kasus Pada Mahasiswa FEB Angkatan 2023 Universitas PGRI Semarang). Sampel yang digunakan pada penelitian ini sebanyak 194 mahasiswa yang merupakan hasil perhitungan menggunakan rumus slovin. Teknik pengambilan sampel menggunakan jenis Non- Probability sampling dengan metode purposiv...
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Pengaruh Flexibel Work Arranggement, Dukungan Sosial dan Fasilitas Kerja yang Dimediasi Kesejahteraan Karyawan PT Sanfood Prima Makmur
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Vol 4
, No 2
(2025)
Penelitian ini bertujuan untuk menguji pengaruh Flexible Work Arrangement (FWA), dukungan sosial, dan fasilitas kerja, yang dimediasi oleh kesejahteraan karyawan, terhadap kinerja karyawan di PT Sanfood Prima Makmur. Penelitian ini didasarkan pada fenomena bahwa model kerja fleksibel dan dukungan sosial memberikan kontribusi signifikan terhadap produktivitas, tetapi masih terdapat penelitian sebelumnya yang menunjukkan hasil yang beragam (research gap). metode penelitian menggunakan pendekatan k...
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1 Sitasi
Advancing Dermatological Image Classification: GLCM-Based Machine Learning Insights
Advance Sustainable Science, Engineering and Technology (ASSET)
Vol 7
, No 1
(2025)
The prospects to improve skin illness via the utilization of artificial intelligence algorithms is what renders this study economically important. Machine learning may assist physicians detect people quicker and more accurately. The effective identification of skin disorders using machine learning could result in the development of large and readily available digital tests. A model was used in the present study to analyze the HAM 10000 data. Two hundred images in total were chosen at random; one...
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1 Sitasi
Peran Orang Tua dalam Mencegah Paparan Asap Rokok pada Anak Usia Dini
Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa
Vol 4
, No 1
(2025)
Children as the next generation of the nation require special attention to health aspects to ensure optimal growth and development. One of the worrying health threats is the high exposure of children to cigarette smoke, which contains dangerous chemicals such as nicotine, tar, and carbon monoxide. Exposure to cigarette smoke can damage the respiratory system, interfere with brain development, and affect the function of vital organs, especially in early childhood whose body systems are still vuln...
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Inclusion in Industry : Advancing Equality for Disabled Workers in Manufacturing in Indonesia
Public Service And Governance Journal
Vol 6
, No 1
(2025)
The manufacturing industry plays a pivotal role in promoting workplace equality for employees with disabilities. This paper explores the historical context, current trends, and challenges faced by disabled workers in the manufacturing sector. Through a comprehensive literature review and empirical research, including surveys, interviews, and case studies, the study identifies significant barriers to inclusion, such as physical inaccessibility, attitudinal prejudices, and inadequate policies. It...
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