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Strategi Kampanye dan Branding Politik Agustina Wilujeng Pramestuti Melalui Instagram dalam Meraih Suara Gen Z Kota Semarang pada Pemilihan Walikota
Jurnal Audience: Jurnal Ilmu Komunikasi
Vol 9
, No 1
(2026)
Beberapa kepala daerah membangun branding politik melalui media sosial sebagai salah satu strategi kampanye. Salah satunya dilakukan oleh Agustina Wilujeng Pramestuti sebagai calon walikota Semarang. Dalam penelitian ini peneliti ingin mengetahu bagaimana branding politik Agustina Wilujeng Pramestuti melalui akun Instagramnya @agustinawilujengp untuk meraih suara Gen Z di kota Semarang dalam pilkada. Selain itu, mendeskripsikan strategi kampanye yang diterapkannya untuk Gen Z. Penelitian ini men...
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Creative Marketing Strategy Assistance for Awung Gading Bamboo Products in an Effort to Support the Development of MSMEs in Wukirsari Village, Bantul, Special Region of Yogyakarta
Awuung Gading Bamboo Crafts is one of the traditional craft MSMEs in Wukirsari Village. This village has the potential for bamboo crafts that have economic value. However, sales turnover remains far below expectations. Subsequently, the community service team provided marketing strategy training. The activity involved in-depth observation and counselling on marketing strategies, particularly a digital approach. The results demonstrated increased knowledge and understanding of optimal marketing i...
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Strengthening Business Networks Through Technology Utilization for MSMEs in Pegandon District
Digital technology enables the growing development of online shopping. This also makes it possible for each seller to market their products or services with a wider range and costs that are not as expensive as conventional ones. Pegandon District has many business actors or MSMEs. The GRDP growth rate in Pegandon District has not recovered after the COVID-19 pandemic. One way to increase the GRDP growth rate is to increase the capability of business actors in selling or distributing their produc...
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Digitalization Assistance Program and Human Resource Capacity Building to Enhance Transparency and Accountability of Koperasi Merah Putih in Karanganyar Gunung Village, Semarang
Widiastuti, C., T
; Sumastuti, Efriyani
; Indriasari, Ika
; Sari, Nur Latifah Dwi Mutiara
; Saputra, Risqi Dian
; Putri, Eva Yuliana
; Suroyya, Nafis
Cooperatives, as a pillar of the people’s economy, play a strategic role in improving community welfare. However, in practice, cooperatives still face various challenges, particularly in terms of digitalisation and the limited capacity of human resources (HR). This community service activity aims to enhance digital literacy and HR capacity through assistance in implementing a digital-based financial system at Koperasi Merah Putih in Karanganyar Gunung, Semarang City. The method employed is a par...
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Tantangan Desentralisasi Fiskal Era UU HKPD: Tinjauan Kepustakaan atas Implikasi Resistensi Wajib Pajak Kendaraan Bermotor terhadap Kapasitas Keuangan Kota Semarang
Zidni Muntaha Ridho
; Nayzilla Mega Rahmadhani
; Aisyah Nur Fadila
; Kharisma Ilmi Alawy Wahbiyah
; Dewi Arimbi Burhandani Piliang
; Beryl Shira Filiandri
; Risma Tria Syahrani
; Melda Fadiyah Hidayat
; Revienda Anita Fitrie
DHARMA EKONOMI
(2026)
The implementation of regional autonomy and fiscal decentralization aims to enhance local governments' financial independence. However, fiscal imbalances between the central and regional governments led to the enactment of Law Number 1 of 2022 (UU HKPD), designed to strengthen regional fiscal capacity. This law introduces a piggyback tax system through a surcharge on the Motor Vehicle Tax. This study analyzes the dynamics of the piggyback tax system in Semarang City, focusing on the implications...
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Komunikasi Pemasaran Terpadu Usaha Kecil Menengah Air Isi Ulang di Panti Asuhan Siti Khadijah Al-Kubro Jakarta
Jurnal Audience: Jurnal Ilmu Komunikasi
Vol 9
, No 1
(2026)
Usaha kecil dan Menengah Panti Asuhan Siti Khadijah meliputi usaha air isi ulang, usaha ini dipicu adanya keterbatasan donatur pada anak asuh di lingkungan Panti Asuhan Siti Khadijah saat pandemi Covid-19 melanda Indonesia dan dunia. Hal ini lah yang menginisiasi pengurus untuk memanfaatkan bantuan air isi ulang dari PT. INDOSIAR untuk mendapatkan uang lebih agar dapat mandiri tanpa menggantungkan dari para donator. Penjualan air isi ulang dinilai telah mencukupi kebutuhan Panti, namun disisi la...
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Strategi Personal Branding Lilis Nuryani Dalam Membangun Citra Politik Di Instagram Pada Pilkada Kebumen 2024
Jurnal Audience: Jurnal Ilmu Komunikasi
Vol 9
, No 1
(2026)
Perubahan demokrasi keterwakilan ke demokrasi langsung telah merubah secara fundamental bagaimana kandidat atau aktor politik berkomunikasi dengan pemilih. Menguatnya personalisasi politik sebagai konsekuensi demokrasi langsung yang ditandai dengan kecenderungan pemilih berdasarkan preferensi figur daripada partai, menyebabkan para kandidat berlomba-lomba meraih simpati pemilih dengan membentuk citra dan menaikkan popularitas. Di era media sosial, personal branding menjadi strategi penting bagi...
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Design and Optimization of an Automated Ceramic Drying System Using Arduino for Small and Medium Enterprises
The ceramic drying process in Small and Medium Enterprises (SMEs) often relies on ambient conditions, leading to prolonged drying times and inconsistencies in product quality. This study presents the design and optimization of an automated ceramic drying system that utilizes an Arduino-based microcontroller to regulate temperature and airflow in real-time. A full factorial experimental design was employed to investigate the influence of two critical parameters—temperature (35°C, 40°C, 45°C) and...
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Strengthening Vocational High School Teachers' Pedagogical Competence in Developing AI-Based Learning Materials through Prompt Engineering Training
This paper reports a community service program designed to strengthen vocational high school teachers' pedagogical competence through prompt engineering training to support AI-assisted instructional design. The program was conducted as an in-house training at SMK Negeri 1 Bulakamba involving 90 teachers from different subject areas. Activities included initial needs mapping, hands-on training on developing teaching modules, lesson plans, and assessment items using structured prompts, followed by...
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Enhancing Sustainability in Linear WSNs Using DSDVTRI: A Triple-Interleaving Routing Approach for Pipeline Monitoring
Kumaran, Divya Nacciar
; Siva Kumar Subramaniam
; Ahamed Fayeez Bin Tuani Ibrahim
; Vigneswara Rao Gannapathy
The safety and efficiency of oil and gas pipelines remain critical due to the high risks associated with leaks, pressure surges, and undetected structural damage. WSNs provide an effective solution for real-time monitoring by deploying sensor nodes along the pipeline. However, existing routing protocols such as DSDV and AODV face challenges with congestion, packet loss, and uneven energy consumption in long linear topologies. This study proposes DSDVTRI, a triple-interleaving extension of the DS...
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