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Optimalisasi Media Promosi Digital Dan Cetak Dalam Membangun Citra Po Keni Jaya Mandiri Di Kabupaten Pati
Susilowati, Dita Dwi
; Ernawati, Arni
; Marzuki Sulaiman, Annas
; Akrom, Ahmad
; Adyati Rahmasari, Erisa
Citrakara
Vol 8
, No 2
(2026)
This study aims to optimize digital and print promotional media to build PO's image. Keni Jaya Mandiri in Pati Regency. The main problem lies in the marketing strategy, which is still limited to social media and word of mouth, resulting in an optimal market reach. The method used is qualitative, based on interviews, observation, documentation, and literature review, with 5W+1H analysis and a Design Thinking approach. The results of the study include the design of a 1-minute 30-second commercial...
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Building Financial Resilience of Boarding House Employees Through Financial Literacy
Inflation and post-COVID-19 economic uncertainty have placed significant financial pressure on low-income workers, including boarding house employees. This study aims to analyze the effects of financial literacy, financial attitude, and economic pressure on personal financial management behavior and financial resilience among boarding house employees in Semarang Regency. A mixed-methods sequential explanatory approach was employed, with the quantitative phase (n=150) analyzed using PLS-SEM, foll...
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Mechanical Performance of Recycled Plastic-Based Paving Blocks with Sand and Fly Ash Fillers
Qomaruddin, Mochammad
; Fakhriyan, Adi Noor
; Saputro, Yayan Adi
; Priastiwi, Yulita Arni
; Fatchur Roehman
; Nasyiin Faqih
; Arif Hidayat
; Akhmad Firdos Khoiril Khitam
Advance Sustainable Science, Engineering and Technology (ASSET)
Vol 8
, No 2
(2026)
The use of recycled plastic waste as a binder for paving blocks has been reported in a number of previous studies. However, most of these studies focus on feasibility and do not clearly explain how different plastic types behave mechanically over time. In this study, the compressive strength performance of paving blocks made from polypropylene (PP), polyethylene terephthalate (PET), and high-density polyethylene (HDPE) was experimentally compared using sand or fly ash as fillers. All mixtures we...
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Agency and Post-Crisis Resilience: A Qualitative Analysis of Rohingya Women Refugees' Self-Help Capacity Development Strategies in Aceh
Jurnal Riset sosial humaniora, dan Pendidikan (Soshumdik)
Vol 5
, No 1
(2026)
This study explores the lives of Rohingya women residing in the Minaraya refugee camp, Padang Tiji Subdistrict, Pidie Regency, Aceh, through the lens of the Gender Agency Theory and Resilience Theory. It aims to understand how these women negotiate their roles within a patriarchal social structure and develop resilience amid economic, social, and cultural constraints. The findings reveal that Rohingya women live under a deeply entrenched patriarchal system in which men dominate decision-making p...
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The Synergy of Humanistic and Transformational Leadership in Building Adaptability and Digital Competence of Civil Servants
Proceeding. of The International Conference on Business and Economics
Vol 4
, No 1
(2026)
The purpose of this study is to analyze the synergy of humanistic and transformational leadership in building adaptability and digital competence of civil servants in the era of digital transformation. The research uses a narrative literature review approach by analyzing various literature from leading academic databases. The findings indicate that humanistic leadership creates a psychological foundation through empathy, respect for individual dignity, and psychological safety that facilitates c...
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Implementasi Agile Governance dalam Meningkatkan Kualitas Pelayanan Publik: Studi Keterbatasan SDM di Kelurahan Meteseh Semarang
Public Service And Governance Journal
Vol 7
, No 1
(2026)
Public services at the sub-district level still face various obstacles, particularly limited human resources (HR), which impact the quality of services to the public. On the other hand, increasing public demands require sub-district governments to be more adaptive and responsive. This study aims to analyze the implementation of agile governance in improving the quality of public services under conditions of limited HR in Meteseh Sub-district, Semarang City. This study used a mixed methods approa...
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Analisis Rencana Kebijakan Pelibatan Ekspatriat pada Jajaran Direksi di PT. Garuda Indonesia
Raihani Khairunissa Barni
; Syarach Agusti Ekasuci
; Ayu Maulani
; Sabillah Azhari
; Tati
; Abdullah Qiqi Asmara
Public Service And Governance Journal
Vol 7
, No 1
(2026)
The policy of involving expatriates in the board of directors of State-Owned Enterprises (SOEs) has become a debated issue, particularly regarding its implications for corporate governance and national workforce interests. The main problem discussed in this article is how the policy of expatriate involvement in the board of directors of PT Garuda Indonesia is viewed from the perspective of Good Corporate Governance (GCG). This study aims to analyze the suitability of the policy with GCG principl...
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Analisis Implementasi Undang-Undang Nomor 16 Tahun 2019 tentang Perkawinan terhadap Tingkat Penurunan Perkawinan Usia Dini
Public Service And Governance Journal
Vol 7
, No 1
(2026)
This study aims to analyze the relationship between the implementation of Law Number 16 of 2019 on Marriage and socioeconomic status with public awareness of early marriage in Wirosari District, Grobogan Regency. The phenomenon of early marriage in this area remains high despite the existence of regulations that set a minimum marriage age. A quantitative approach was used, with data collected through questionnaires, interviews, and documentation. The research population consisted of 169 couples...
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Improving Family Financial Literacy and Behavior through Mentoring and Counseling for Mothers Empowerment and Family Welfare
Nursiam
; Kusumawati, Annisa Fitriana
; Zana Zein Hardimanto
; Putri Linggasari Sofi
; Rafi Amani Muflih Rahardi
; Pinnacle Ferdyamin
; Ahmad Syihan Setiawan
; Kenji Satriatama
; Sri Winarni
; Ghiffari Naufal Fauzan
Abdi Psikonomi
(2025)
This community service program aims to improve financial literacy and management skills among members of the Sidomulyo and Banyuanyar Family Welfare Movements (PKK) who face challenges in managing household finances, such as a tendency to get into debt and an inability to plan properly. Excessive debt and uncontrolled spending often lead to reliance on informal loans and financial difficulties. To address these challenges, the program offers training covering the basics of financial management,...
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MEMBANGUN BRAND AWARNESS MELALUI IDENTITAS VISUAL : STUDI KASUS GOR (GELANGGANG OLAHRAGA) BADMINTON MAULANA SEMARANG
Citrakara
Vol 7
, No 4
(2025)
Gor Badminton Maulana (GBM) di Semarang menghadapi tantangan serius dalam meningkatkan kesadaran merek (brand awareness) meskipun memiliki keunggulan kompetitif seperti harga yang terjangkau dan komunitas pelanggan yang loyal. Permasalahan utama yang teridentifikasi adalah ketiadaan identitas visual yang konsisten dan profesional, termasuk logo, panduan visual, dan implementasi yang terpadu pada sarana fisik (physical evidence) dan media promosi digital. Penelitian ini bertujuan untuk merancang...
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