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Menampilkan 1101–1110 dari 16016 artikel
GREEN MARKETING STRATEGY AS AN IMPLEMENTATION OF CONSUMER TRUST IN REALIZING SUSTAINABLE DEVELOPMENT GOALS (SDGS)
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 2
(2025)
This study discusses the influence of green marketing strategies and Sustainable Development Goals (SDGs) on green purchasing behavior with trust as an intervening variable. The background of this study is based on global challenges related to climate change and the need for more sustainable consumption, especially in developing countries such as Indonesia. Although environmental awareness is increasing, green purchasing behavior is still low, so an effective marketing strategy is needed. The ai...
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EPISTEMOLOGICAL BASIS OF ACCOUNTING: A PHILOSOPHICAL CRITICISM
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 2
(2025)
Current accounting tends to be more materialistic, selfish, and secular because it strongly emphasizes material and value-free accounting. Numerous examples of anomalies and manipulation of financial statements carried out by accountants that demonstrate these characteristics are evidence. This problem is exacerbated by the assumption that humans are homo economicus who are opportunistic, greedy, and selfish. This raises a key question about the character of accountants and accounting science. A...
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ISLAMIC FINANCIAL LITERACY, ISLAMIC FINANCIAL INCLUSIVENESS, AND RELIGIOSITY INCREASE THE INTENTION TO SAVE IN SHARIA BANKS
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 2
(2025)
The inclination to save in Islamic banks indicates the public's acceptance and utilization of Islamic banking savings products. Comprehending the determinants affecting this purpose is crucial for Islamic banks to formulate tactics that promote increased engagement. This study examines the impact of Islamic Financial Literacy (IFL), Islamic Financial Inclusiveness (IFI), and religiosity on students' intentions to save in Islamic banks. The study sample consists of persons who have completed cour...
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BRAND IMAGE AS A DETERMINANT OF EIGER PRODUCT REPURCHASE THROUGH BRAND TRUST
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 2
(2025)
This research aims to examine the significant effects of Price, Brand Image, and Product Quality on Repurchase Intention with Brand Trust as an intervening variable for Eiger products in Surabaya City. The sampling technique used was purposive sampling, resulting in a sample size of 75 consumers of Eiger products in Surabaya. This research is explanatory research with a quantitative approach. Data collection was conducted through online questionnaires distributed via Google Forms. Data analysis...
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HAMEMAYU HAYUNING BAWANA AS CULTURAL CAPITAL IN THE POST-TRAUMATIC RECOVERY AND GROWTH OF SEXTORTION VICTIMS IN INDONESIA
Prasanda, Maharani Jiny
; Madani, Cikal
; Nisa, Nabilatun
; Qoni’ah, Siti
; Dharmaputra, Haikal Erlangga
; Mahfud, Ashari
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 6
, No 2
(2025)
This study explores the integration of Hamemayu Hayuning Bawana (HHB) a Javanese philosophical value emphasizing moral refinement and harmony with the universe as a cultural framework for post-traumatic recovery among sextortion survivors in Indonesia. Using a mixed-method explanatory research design, the study involved 137 participants who completed the Impact of Event Scale-Revised (IES-R), followed by in-depth interviews with three female survivors and two Javanese cultural experts. Quantitat...
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DISRUPTIVE MARKETING INNOVATION AS A MODERATOR OF THE INFLUENCE OF MARKETING STRATEGY ON PURCHASING DECISIONS AT THE SALATIGA CASSAVA MSME CENTER
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 2
(2025)
This study aims to identify the role of disruptive marketing innovation as a moderator of the influence of marketing mix strategy, green marketing and social media marketing on purchasing decisions. This study uses a quantitative approach, with data collection techniques through surveys of consumers of Salatiga Cassava SMEs. Model and hypothesis testing uses SEM (Partial Least Square) analysis using SmartPLS. Based on the results of the analysis and discussion carried out in the previous chapter...
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THE RELATIONSHIP BETWEEN PARENTING STYLES AND THE RESILIENCE OF PARENTS WITH CHILDREN WHO HAVE SPEECH DELAYS
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 6
, No 2
(2025)
This study is motivated by the increasing incidence of speech delay in early childhood, which not only affects children’s language development but also creates emotional and psychological pressure on parents, making resilience an essential aspect of the caregiving process. This study is significant because parenting patterns are presumed to play a major role in shaping parental resilience when facing developmental challenges in their children. The aim of this research is to analyze the relations...
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FROM JOB TITLES TO SKILL PROFILES: EFFECTS OF SKILLS BASED HIRING ON ORGANIZATIONAL AGILITY AND DIVERSITY
Prabowo, Catur
; Harminingtyas, Rudika
; Pelupessy, Ig. Henri
; Widowati, Maduretno
; Fahlefi, Diva Riza
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 2
(2025)
To examine the causal relationship between Skills Based Hiring (SBH), Organizational Agility (OA), and Workforce Diversity (WD). The study population included all 168 managerial and non-managerial employees, using a census sampling technique. Data were collected through questionnaires, then analyzed using quantitative methods through Partial Least Square (PLS). SBH has a positive and significant effect on OA, which means that skills-based recruitment improves the organization's ability to respon...
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THE EFFECT OF INSTAGRAM SOCIAL MEDIA PROMOTION OPTIMIZATION ON SALES VOLUME AT GALLERY RAJUT BANDUNG
Fokus Ekonomi : Jurnal Ilmiah Ekonomi
Vol 20
, No 2
(2025)
The advancement of digital technology has transformed the marketing landscape, making social media one of the primary channels for product promotion. This study aims to determine the effect of optimizing Instagram social media promotion on the sales volume of Gallery Rajut Bandung. Using a quantitative associative descriptive method, data were collected through questionnaires from 75 people who are work with Gallery rajut bandung. The independent variable is Instagram social media promotion, mea...
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MITIGATING ADOLESCENT POST-TRAUMATIC STRESS DISORDER THROUGH INDIVIDUAL COUNSELING USING EYE MOVEMENT DESENSITIZATION REPROCESSING TECHNIQUES: A STUDY ON SURVIVORS OF TRAIN ACCIDENTS
Wahid, Ahmad
; Nirwana, Herman
; Hariko, Rezki
; Fikri, Miftahul
; Choiri, M. Fadlan
; Putri, Kanaya Yose
; Fazria, Nurul
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 6
, No 2
(2025)
Diverse individual experiences and problems often lead to painful psychological disorders, one of which is the traumatic experience of individuals who have been involved in train accidents, which can lead to post-traumatic stress disorder. This condition requires responsive and serious attention, as it can have negative and long-lasting effects. One effort that can be made to overcome this problem is the implementation of individual counseling using the eye movement desensitization reprocessing...
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