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ANALISIS KOMUNIKASI KAMPANYE SOSIAL DAN LINGKUNGAN INFLUENCER RAISA ANDRIANA DALAM MENDUKUNG SDGS
Faizal, Deza Mohamad
; Program Studi Magister Media dan Komunikasi, Fakultas Ilmu Komunikasi, Universitas Pancasila, Jakarta
; Sudarto, Sudarto
; Program Studi Magister Media dan Komunikasi, Fakultas Ilmu Komunikasi, Universitas Pancasila, Jakarta
; Pratiwi, Aprilianti
; Program Studi Magister Media dan Komunikasi, Fakultas Ilmu Komunikasi, Universitas Pancasila, Jakarta
Aguna: Jurnal Ilmu Komunikasi
Vol 7
, No 2
(2026)
Penelitian ini menganalisis strategi komunikasi kampanye sosial dan lingkungan yang dilakukan oleh influencer Raisa Andriana melalui platform Instagram dalam mendukung pencapaian Sustainable Development Goals (SDGs). Penelitian ini dilatarbelakangi oleh semakin besarnya peran media sosial dan tokoh masyarakat dalam menggerakkan kesadaran serta partisipasi masyarakat terhadap isu-isu kemanusiaan dan lingkungan global. Dengan menggunakan pendekatan kualitatif dan metode analisis deskriptif, peneli...
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STRATEGI PENGELOLAAN KONTEN TIKTOK DALAM MEMBANGUN BRAND AWARENESS (STUDI KASUS PADA AKUN @LUMECOLORS)
Mirza, Mochammad
; Universitas Islam Syekh-Yusuf, Tangerang
; Suseno, Ari
; Universitas Islam Syekh-Yusuf, Tangerang
Meningkatnya persaingan dalam industri kecantikan mendorong setiap merek untuk mengembangkan strategi komunikasi digital yang mampu membangun kesadaran merek secara efektif. TikTok menjadi salah satu platform yang banyak dimanfaatkan karena memiliki karakteristik konten yang interaktif, cepat menyebar, dan mampu menjangkau audiens yang luas. Penelitian ini bertujuan untuk menganalisis strategi pengelolaan konten TikTok dalam membangun brand awareness pada akun @lumecolors . Penelitian menggunaka...
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Effect of Salt Bath and Oil Quenching Heat Treatments on SKT4 Forging Dies for Sustainable Undercarriage Link Production
Jatimurti, Wikan
; Muhadzdzib, Muhammad Zhafran
; Purniawan, Agung
; Sutarsis
; Wibisono, Alvian Toto
SKT4 steel, classified by the Japan Industrial Standard (JIS) as a hot-forming mold steel, is widely used for forging dies due to its favorable chemical composition and mechanical properties. During forging, dies are subjected to repeated impacts and high temperatures, which gradually reduce their performance and contribute to product defects. However, quantitative comparisons between salt bath and oil quenching treatments for SKT4 dies in high-cycle forging applications remain limited. This stu...
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Numerical Modeling of Stress Ratios in Single-Lap Adhesive Joints with Geometrical Modifications
Kurnia, Asep
; Setya Putra, Ichsan
; Syamsudin, Hendri
; Giri Suada, Muhamad
; Demas Priambudi, Oktavianus
This study aims to analyze the effect of variations in aluminum strip geometry and Araldite adhesive on the mechanical strength of single lap joints. A two-dimensional numerical model was developed in Abaqus/Standard using cohesive zone elements, the Benzeggagh-Kenane (B-K) model, and a quadratic stress criterion to validate the experimental results. The results show that the developed model is capable of accurately describing the stress distribution and the effect of secondary bending moments t...
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Optimalisasi Media Promosi Digital Dan Cetak Dalam Membangun Citra Po Keni Jaya Mandiri Di Kabupaten Pati
Susilowati, Dita Dwi
; Ernawati, Arni
; Marzuki Sulaiman, Annas
; Akrom, Ahmad
; Adyati Rahmasari, Erisa
Citrakara
Vol 8
, No 2
(2026)
This study aims to optimize digital and print promotional media to build PO's image. Keni Jaya Mandiri in Pati Regency. The main problem lies in the marketing strategy, which is still limited to social media and word of mouth, resulting in an optimal market reach. The method used is qualitative, based on interviews, observation, documentation, and literature review, with 5W+1H analysis and a Design Thinking approach. The results of the study include the design of a 1-minute 30-second commercial...
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Perancangan Tampilan Landing Page Lasem Eksotis Sebagai Media Digital Advertising Dalam Upaya Perluasan Jangkauan Pasar Produk Umkm
Citrakara
Vol 8
, No 2
(2026)
Changes in consumer behavior in the digital era require Micro, Small, and Medium Enterprises (MSMEs) not only to rely on product quality, but also to strengthen brand image through structured, consistent, and persuasive digital media. Rumah BUMN Rembang has assisted hundreds of MSMEs and initiated the collective campaign Lasem Eksotis to promote culture-based local products, particularly Lasem batik and leather crafts. However, the digital promotion of assisted MSMEs remains fragmented across mu...
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Perancangan Ulang Visual Brand Oli Green Zoil
Citrakara
Vol 8
, No 2
(2026)
Green Zoil is a lubricant oil product specially formulated for optimal engine performance. With superior additives, this oil promises maximum engine performance, component protection, cost-effective maintenance, and high efficiency. However, the Green Zoil logo is currently considered outdated and bears a resemblance to other brands’ logos; therefore, a redesign of its visual identity is necessary. This study employs qualitative methods through interviews, observations, and literature reviews. A...
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Analisis Prinsip Desain Dalam Menciptakan Suasana Naratif Pada Buku ‘Fabel Nusantara : Asal Mula Pesut Mahakam’
Citrakara
Vol 8
, No 2
(2026)
The study aims to analyze the application of design principles, color theory, and typography to create a narrative atmosphere in the children's book of the Fabel Nusantara: Asal Mula Pesut Mahakam. This study used a descriptive qualitative method with a visual analysis approach to illustrations, design composition, color schemes, and typographical characters used in books. Analysis results show that applying design principles such as balance, visual unity, and contrast can help direct the reader...
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Analysis of the Effectiveness of Instagram Social Media Content in Building Interest in Visiting Suruan Eco Park
Citrakara
Vol 8
, No 2
(2026)
In the current digital era, social media plays an important role in promoting tourism destinations as it enables rapid information dissemination and direct interaction with audiences through visual and narrative content. One of the platforms frequently used for tourism promotion is Instagram, as it has distinctive visual strengths that can shape perceptions and influence visit intentions. Suruan Eco Park is a nature-based tourism destination located in Tuban Regency that offers recreational expe...
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Separable Convolutional Hierarchical Decomposition for Lightweight Residential Load Forecasting in Smart Grids
Residential load forecasting is essential for maintaining grid stability and energy management in smart grids. However, achieving accurate real-time forecasting under resource constraints remains challenging because Transformer and LSTM models can be computationally demanding, while lightweight linear models such as DLinear have limited modeling flexibility. This study investigates whether a hierarchical separable convolutional framework can provide accurate and efficient residential load foreca...
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