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Implementasi Strategi Pemasaran UMKM Pempek Palembang FC Melalui Media Sosial Instagram
Daniel Antonius Wijaya
; Daniel Antonius Wijaya
; Devita Sari
; Astriani Astriani
; Aidil Ramadhani
; Dian Renita Andiani
; David Fernando
; Tiara Fitari
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Vol 3
, No 1
(2024)
This research aims to implement the marketing strategy of Pempek Palembang FC (Micro, Small, and Medium Enterprises) MSMEs through Instagram social media. Established in May 2022 in Bangka Belitung, Pempek Palembang FC offers Palembang specialty food products, namely pempek and tekwan. Despite its high market potential, this MSME faces serious challenges due to its lack of social media presence, resulting in limited marketing reach. This research used qualitative methods with interviews and obse...
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Pengaruh Media Sosial Terhadap Pemasaran Produk UMKM Cemilan Bosque di Era Digital
CiDEA Journal
Vol 3
, No 2
(2024)
This research aims to identify and analyze digital marketing strategies that are effective in increasing product sales in the online market. The research methods used include actor surveys of local businesses, and data analysis from digital platforms. Research results show that the use of social media, search engine optimization and content marketing play an important role in expanding market reach and attracting potential customers. Integrating e-commerce with digital marketing strategies such...
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City Brand Logo Design Methodology Using Local Citizen Participation Approach
Journal of Multimedia Trend and Technology
Vol 3
, No 3
(2024)
The cruciality of a logo for city branding interests is comparable to the need for seriousness in the design process. Several studies have stated that the main problems with city brand logo design methods are: the ineffective involvement of local communities, and the low understanding that city branding is more than just designing a logo. This study aims to formulate a city brand logo design method that (1) involves local communities and (2) is connected to the overall city branding process. To...
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A CORRELATIONAL STUDY OF WORK STRESS AND JOB PERFORMANCE AMONG BANK EMPLOYEES IN ILORIN METROPOLIS
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 5
, No 2
(2024)
This study examined the relationship between work stress and job performance in the banking sector, within Ilorin Metropolis, Kwara State. The research method used was a descriptive survey of correlation type. The target population for this study consisted of all bank employees in Ilorin metropolis, Kwara State. A sample of 120 bank employees was randomly selected for the study. Data collection was done using a questionnaire called the "Work Stress and Job Performance Questionnaire" (WSJPQ). Thi...
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GUIDANCE AND COUNSELING EFFORTS TO IMPROVE STUDENTS' ACADEMIC SELF-EFFICACY: A SYSTEMATIC LITERATURE REVIEW
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 5
, No 2
(2024)
One aspect that is very important and influential on student achievement at school is academic self-efficacy. Because of this urgency, it is expected that students can improve their academic self-efficacy. Low academic self-efficacy will have an adverse impact on a number of aspects that are urgent in student learning activities The focus of this research is to review what services can be provided by guidance and counseling in an effort to alleviate the problem of low student academic self-effic...
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EVALUATION OF THE IMPLEMENTATION OF CHARACTER EDUCATION STRENGTHENING IN THE CONTEXT OF GUIDANCE AND COUNSELING IN BOARDING SCHOOLS
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 5
, No 2
(2024)
Strengthening Character Education (PPK) aims to shape students with strong character in addition to academic achievement. The implementation of PPK in the context of guidance and counseling in boarding school-based schools is very important to optimize the moral and social development of students. This study aims to evaluate the effectiveness of PPK implementation in guidance and counseling services at SMA Plus Al Fatimah Bojonegoro, a boarding school-based institution. This research uses a quan...
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INFLUENCE OF GENDER AND COURSE STREAM ON EXAMINATION ANXIETY AMONG COLLEGES OF EDUCATION STUDENTS IN KWARA STATE, NIGERIA
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 5
, No 2
(2024)
This study explored the influence of gender and course stream on examination anxiety among Colleges of education students in Kwara State, Nigeria. The study was a descriptive survey design. The population for this study was all College of Education students in Kwara State which was 7,421 while the sample was 364 College of Education students drawn from the above population. Examination Anxiety Scale (EAS) was used to collect data from the respondents which was validated by five lecturers in the...
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APPLICATION OF EMOTIONAL FREEDOM TECHNIQUE (EFT)-BASED RELAXATION TO REDUCE PUBLIC SPEAKING ANXIETY
COUNSENESIA Indonesian Journal of Guidance and Counseling
Vol 5
, No 2
(2024)
This study examines the description, implementation, and impact of the Emotional Freedom Technique (EFT)-based relaxation in reducing students’ public speaking anxiety at MAN 1 Makassar City. The study’s population consists of 71 students with high and very high public speaking anxiety. The sample includes 7 students in the control group and 7 students in the experimental groups from class XII IPA 6. This research is a quasi-experiment using a pretest-posttest control group design....
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Pengaruh Gaya Kepemimpinan dan Komitmen Organisasi Kader PKK Terhadap Kinerja di Tim Penggerak PKK Desa Gogik Kecamatan Ungaran Barat
DHARMA EKONOMI
Vol 31
, No 1
(2024)
This study aims to analyze the influence of leadership style and organizational commitment on the performance of PKK cadres in the PKK Mobilization Team of Gogik Village, West Ungaran District. The participants in this study were active PKK cadres involved in organizational activities. The research employed a quantitative approach using multiple linear regression analysis to examine the relationship between the independent variables—leadership style and organizational commitment—and the dependen...
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Pengaruh Pelatihan dan Motivasi Kerja Terhadap Turn Over Karyawan di Pusat Pelatihan BIPTAK Kota Semarang
DHARMA EKONOMI
Vol 31
, No 1
(2024)
This study aims to analyze the influence of training and work motivation on employee turnover at the BIPTAK Training Center in Semarang City. Employee turnover is a challenge for organizations as it can affect stability and work productivity. This research employs a quantitative approach using multiple linear regression analysis to examine the relationship between the independent variables—training and work motivation—and the dependent variable—employee turnover. The findings indicate that train...
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