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DAMPAK PROMOSI, DAYA TARIK DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN GENERASI-Z DI SUSAN SPA BANDUNGAN
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
This study aims to analyze the influence of promotional differentiation, attractiveness, and location on purchasing decisions at Susan Spa Bandungan. The population and sample of this study were done by purposive sampling technique on Susan Spa Bandungan consumers who were at least 17 years old and a maximum of 24 years old. In this study using a sample based on the formula N = (5 × number of indicators) = 5 × 18 = 90 respondents, but the researcher decided to use all the results obtained as man...
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KUALITAS LAYANAN, ATMOSFER TOKO, DAN KEWAJARAN HARGA SEBAGAI PENENTU KEPUASAN DAN LOYALITAS DI KAISAR BARBERSHOP SEMARANG
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
This study analyzes the impact of service quality, store atmosphere, and price fairness on customer satisfaction and its effect on loyalty at Kaisar Barbershop Semarang. A quantitative approach using PLS-SEM was employed, with 145 purposively sampled respondents (criteria: customers who used the service at least twice in the last three months). Data was collected via a 7-point Likert scale questionnaire and analyzed using SmartPLS. Results show that service quality is the most dominant factor (p...
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DAMPAK KUALITAS PRODUK, CITRA MEREK, DAN HARGA TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN: (Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro Pengguna Laptop Acer)
Jurnal Manajemen Sosial Ekonomi
Vol 5
, No 1
(2025)
This study examines the effect of product quality, brand image, and price on consumer loyalty through satisfaction in students using Acer laptops at Dian Nuswantoro University. Data were collected from 115 respondents and analyzed using PLS-SEM through SmartPLS 4.0 software. The results show that product quality and brand image have a positive and significant effect on satisfaction, while price does not have a significant effect on satisfaction. On the other hand, only brand image and consumer s...
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DINAMIKA KOMUNIKASI FOOD AND BEVERAGE SERVICE DAN KITCHEN DALAM MENINGKATKAN PELAYANAN HOTEL GRAND DIAMOND YOGYAKARTA
Mabha Jurnal
Vol 6
, No 1
(2025)
Food and Beverage Service dan Kitchen merupakan dua bagian dalam industri perhotelan yang saling berkaitan karena berpengaruh kuat terhadap kualitas pelayanan. Penelitian ini memiliki tujuan untuk memahami dinamika komunikasi yang terjadi antara Food and Beverage Service dan Kitchen di Hotel Grand Diamond Yogyakarta dalam upayanya untuk meningkatkan kualitas pelayanan. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan studi kasus. Data dikumpulkan melalui observasi langsung da...
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1 Sitasi
Pendampingan Penyusunan Laporan Keuangan BUMDesa Bersama di Kabupaten Karanganyar
Village-Owned Enterprises (BUMDesa) are business entities owned and managed by villages together with village communities with the aim of increasing independence, togetherness, and mutual cooperation. However, BUMDes still faces various technical and operational obstacles, especially in the preparation of good and correct financial statements. In fact, financial statements are official documents that contain information about the financial position of BUMDes in a certain period to provide an acc...
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The Influence of E-Service Quality, Brand Image, Security and Electronic Word Of Mouth (E-WOM) on Customer Loyalty at E-Commerce Blibli.Com in Jepara Regency
Perspective Humanities and Social Sciences
Vol 1
, No 1
(2025)
This study aims to analyze the influence of e-service quality, brand image, security and electronic word of mouth (E-WOM) on customer loyalty on E-Commerce Blibli.com in Jepara Regency. The research method used in this study uses quantitative research methods. The sample used in this study were E-Commerce Blibli.com customers in Jepara Regency as many as 125 respondents using purposive sampling techniques. The data collection method used a questionnaire. The data analysis method used SPSS softwa...
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Pendampingan Hukum Investasi Ilegal Di Desa Cangkring Kabupaten Wonogiri
Kurniawan, Itok Dwi
; Rustamaji, Muhammad
; Septiningsih, Ismawati
; Santoso, Bambang
; Aldyan, Arsyad
; Adhliyati, Zakki
Technological advancements have driven the growth of the financial industry in Indonesia. A more complex financial system provides benefits but also raises issues, such as the rise of illegal investments by business entities without official authorization. Investment involves allocating capital with the expectation of future profits. The growing middle class and economic development in Cangkring Village have increased public interest in investing. Unfortunately, many are tempted by high returns...
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Kajian Etnomedisan Obat Herbal Hipertensi Menggunakan Ekstrak Daun Penyambung Nyawa Pada Masyarakat Kampar Sebagai Sumber Belajar IPA
Jurnal Inovasi Pendidikan Sains (JIPS)
Vol 6
, No 1
(2025)
Hipertensi adalah kondisi medis yang ditandai dengan tekanan darah yang konsisten lebih tinggi dari tingkat normal. Tekanan darah diukur dalam dua angka: sistolik (tekanan saat jantung memompa darah) dan diastolik (tekanan saat jantung beristirahat di antara detak). Kondisi ini dianggap hipertensi ketika tekanan darah sistolik setidaknya 140 mmHg atau tekanan darah diastolik setidaknya 90 mmHg. Tujuan dari penelitian ini menyelediki penggunaan ekstrak daun penyambung nyawa sebagai obat hipertens...
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Analisis Penilaian Kinerja KSPPS BMT El-Mentari Menggunakan Kriteria Malcolm Baldrige (MBCfPE) di Purwokerto
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 1
(2025)
Riset ini dilakukan guna mengkaji secara komprehensif kinerja Koperasi Simpan Pinjam dan Pembiayaan Syariah (KSPPS) BMT El-Mentari yang beroperasi di Purwokerto, dengan menggunakan pendekatan Malcolm Baldrige Criteria for Performance Excellence (MBCFPE). Analisis dilakukan berdasarkan tujuh indikator inti, yaitu kepemimpinan, perencanaan strategis, orientasi pada pelanggan, sistem pengukuran dan manajemen pengetahuan, orientasi pada tenaga kerja, pengelolaan proses, serta capaian kinerja organis...
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Strategi Pemasaran Menggunakan Analisis Ansoff Dalam Meningkatkan Pemasaran Produk di Pegadaian Kantor Cabang Purwokerto
Zeliana, Aura Nadisha
; Shafrani, Yoiz Shofwa
; Saputri, Imel Nurul
; Fernansyah, Nio Kenshi Pratama
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol 4
, No 2
(2025)
Pegadaian is one of the Islamic financial institutions in Indonesia that continues to expand its market share through various marketing strategies. This study aims to analyze the market penetration strategies implemented by Pegadaian and identify the efforts that can be made to increase customer interest. The research method used is descriptive qualitative with a literature study approach from various accredited national journals in the last five years, as well as document analysis related to Pe...
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